Knowledge

Our glossary explains the terms we come across every day in our work with clients: from search engine optimisation, search engine advertising, generative engine optimisation (GEO), web analytics and affiliate marketing. Each article starts with a short definition and then shows what matters in practice.

Why do we share our knowledge openly? Because projects run better when everyone involved speaks the same language. If you know what terms such as SERP, ROAS or query fan-out mean, you can assess measures better and ask more targeted questions, including of us.

The articles are written by our experts in SEO, SEA, analytics and GEO. Is a term missing? Write to us and we will be happy to add it.