Conversion optimisation: more enquiries and revenue from your traffic

Data-led analysis rather than gut feeling
A/B tests and multivariate tests with reliable results
Implementation without interrupting day-to-day operations

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Customer satisfaction

4.9

Based on 33 reviews

How we work

Our process: structured, data-based, measurable

Conversion optimisation is not a matter of gut feeling. It ensures that a larger share of your visitors do what you want them to do: buy, enquire, sign up. We work in three clearly defined phases: from data-based analysis and controlled tests to implementation and measuring the results. This way you get more out of the traffic you already have.

Analysis and audit

We analyse your website, user data and conversion paths. Where do users drop out? Where is there friction? The result is a clear list of priorities.

Testing and optimising

Based on the analysis, we develop hypotheses and check them in controlled A/B or multivariate tests. Decisions are based on real user data.

Implementing and documenting

What works is built in permanently. What does not work is developed further. You receive transparent documentation of all measures and results.

What conversion optimisation covers

Six building blocks for a better conversion rate

Which building blocks make sense depends on your traffic and your goals. The basis is always clean tracking.

Data and funnel analysis

In your web analytics, we evaluate where users leave the path to a purchase or enquiry, broken down by channel, device and page type.

Understanding user behaviour

Figures show where something is stuck. We find out why with an expert review of the pages: clarity, trust, forms, loading time and mobile usability.

Hypotheses and priorities

Every finding becomes a testable assumption. We rank them by expected impact, effort and available traffic so that what is worthwhile is tested first.

A/B tests

Two variants of a page run in parallel and visitors are assigned at random. This shows which version brings more conversions. More in our knowledge article on A/B testing.

Multivariate tests

Several elements are tested simultaneously in combination, such as headline, image and button. This reveals interactions but needs considerably more traffic than an A/B test.

Implementation and review

We build the winning variant permanently into your website and keep measuring whether the effect lasts. The results feed the next round of tests.

Where is your website losing customers?

We show you, using your own figures.

Contact person:
Ralph Grundmann
0228 243 313 53

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Test, learn, grow

How a test works

We put variants live without disrupting the running of your website and track how conversions develop.

Define the goal

We determine the metric the test is measured against, for example orders, enquiries or sign-ups.

Formulate the hypothesis

What is changed, why, and what effect do we expect? Without a clear assumption, nothing can be learned from a test.

Build the variant

We create the variant and check it on all devices. Tracking and consent have to work in the same way in both versions, and we connect the testing tool to your consent management.

Determine the duration

We calculate in advance how many visitors are needed. A test always runs for full weeks so that individual weekdays do not skew the result.

Evaluate

A result only counts once it is statistically reliable. We also evaluate by device and channel and say openly when a test has no winner.

Adopt and document

The better version is adopted. We record all tests, including those without a winner, so that the knowledge is preserved.

Conversion check

How much revenue is hidden in your existing traffic?

We review your most important pages and tell you where the biggest gains are.

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The right method

A/B test or multivariate test: which to use when

Both methods answer the same question: which version brings more conversions? They differ in effort and in the traffic required.

A/B test: one change, two versions. Quick to set up, clear to evaluate and feasible with medium traffic. The right choice for most websites.
Multivariate test: several elements in all combinations. Three headlines and two images already make six variants. Each needs enough visitors, so the method suits pages with a great deal of traffic.
No test: with little traffic, no test delivers a reliable result in a reasonable time. In that case we implement well-founded improvements directly and compare before and after.

Typical starting points are product and landing pages, forms, the checkout process and the wording of headlines and buttons. Often the cause lies upstream of the page: an ad promises something different from what the landing page delivers. That is why we work closely with our SEA and SEO teams. A high bounce rate is often the first indication.

Frequently asked questions

Conversion optimisation: your questions, our answers

The essentials on terms, timing and requirements.

What is conversion optimisation?

Conversion optimisation (CRO) covers all measures that help move a higher share of website visitors to a desired action, whether a purchase, sign-up, download or enquiry. The aim is to get more out of existing traffic without increasing the advertising budget.

What is a good conversion rate?

A good conversion rate depends heavily on industry, channel and objective. What matters is not an average value from the web but continuous improvement on your own starting level.

How long does it take for conversion optimisation to show results?

How quickly results arrive depends on traffic. A single A/B test usually runs for a few weeks, until the sample size calculated in advance has been reached. Conversion optimisation is an ongoing process: every round of tests adds to what you know about what works for your visitors.

What is the difference between an A/B test and a multivariate test?

An A/B test compares two versions of a page. A multivariate test checks several elements simultaneously in all combinations and shows how they interact. It needs considerably more visitors to do so.

How much traffic do I need for tests?

The traffic needed depends on your conversion rate and the expected improvement. Before every test we calculate whether it can deliver a reliable result in a reasonable time. If the traffic is not enough, we recommend direct improvements with a before-and-after comparison.

Does my website have to be rebuilt for this?

No. Conversion optimisation works with what is already there. We test and optimise step by step without interrupting day-to-day operations. We only recommend larger structural changes when the data clearly supports them.

Let us talk about your conversion rate

How do you turn the visitors you have into more revenue?

In an initial conversation we clarify where you stand today, which goals you are pursuing and how we can support you with conversion optimisation. No obligation and with an honest assessment.

Customer satisfaction

4.9

Based on 33 reviews

Request a conversion check

Ralph GrundmannFounder and Managing DirectorCall: 0228 243 313 53