GEO seminar: visible in ChatGPT, Gemini and Google AI

  • How AI search works and what it cites
  • Measuring AI visibility and interpreting it correctly
  • Content and actions for your own team
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 GEO knowledge for your team 

GEO seminars at Rheinwunder

AI systems such as ChatGPT, Gemini, Claude and Google’s AI Overviews are changing how people find information and providers. In our GEO seminar, your team learns how these systems choose sources, how to measure your visibility and which measures really make a difference. The content comes from our own GEO projects and is updated continuously.

For beginners and SEO professionals

The foundation module requires no prior knowledge. The advanced modules are aimed at teams that already work on SEO, content or PR and want to integrate GEO into their work.

With your own examples

Before the seminar, we measure selected questions about your brand in ChatGPT, Gemini and Claude and work with the real answers during the session. This shows you straight away where you stand.

Honest rather than hype

We show you what is proven and what is not. You will also learn which popular tips, in our experience, achieve little, such as the llms.txt file or AI-generated text at scale.

 Contents of the GEO seminar 

The key topics of our GEO seminars

We put the topics together based on your level of knowledge and your goals. Typical focus areas are:

How AI search works

Training knowledge and live search, query fan-out, AI Overviews and AI Mode and the differences between ChatGPT, Gemini, Claude and Perplexity.

GEO and SEO

What carries over from SEO, what is new and why good rankings alone do not guarantee a mention in AI answers.

Prompt research

How to derive a set of prompts from Search Console, keyword data and customer questions that reflects the questions your target group asks.

Measuring AI visibility

Mentions, share of voice, cited sources and AI traffic in GA4, including the limits of measurement, for example for Google AI Overviews.

Citable content

How to structure pages so that AI systems understand and cite them: key message first, facts with evidence, consistent information, HTML instead of PDF.

Authority beyond your website

Which third-party sources AI systems draw on and how to become visible there with expert articles, portals and reviews.

Spotting hallucinations

How to find wrong AI statements about your company, identify their cause and take action. Find out more in the article on AI hallucinations.

 Modules 

Seminar topics and modules at a glance

GEO fundamentals

approx. 4 hours
Bonn/Remote
simple

The foundation module explains how AI search works, how it differs from classic Google Search and what role GEO plays in your marketing.

Seminar contents:

approx. 4 hours

  • How ChatGPT, Gemini, Claude and Perplexity generate answers

  • Google AI Overviews and AI Mode

  • GEO and SEO: similarities and differences

  • The most persistent GEO myths

  • Live analysis: what AI systems say about your brand

Measuring AI visibility

approx. 4 hours
Bonn/Remote
simple

In the measurement module, you learn how to collect reliable data on your visibility in AI answers and how to interpret the figures correctly.

Seminar contents:

approx. 4 hours

  • Prompt research based on real search data

  • Mentions, share of voice and cited sources

  • Fact-checking AI answers

  • AI traffic in GA4 and Search Console

  • AI crawlers in server log files

Content and authority for AI

approx. 4 hours
Bonn/Remote
simple

In the implementation module, we work out with you which content and external sources will improve your AI visibility and draw up an initial action list.

Seminar contents:

approx. 4 hours

  • Building citable pages

  • Making facts consistent and moving them out of PDFs

  • Structured data for Google

  • Trade media, portals and reviews

  • Action list for your website

 Organisational details of our GEO seminars 

GEO seminars at Rheinwunder: all the key information

Who runs the GEO seminar?

The seminar is run by Ralph Grundmann, founder and Managing Director of Rheinwunder, together with other colleagues from our team. Ralph has worked in search engine optimisation since 2003, is responsible for technical SEO, GEO and tracking at Rheinwunder and has taught online marketing at FOM University of Applied Sciences in Bonn.

Who is the GEO seminar for?

Marketing, SEO, content and PR teams as well as managing directors who want to understand how their brand is presented in AI answers and what they can influence.

What do I need to know beforehand?

Nothing for the foundation module. For the advanced modules, basic knowledge of SEO or content marketing is helpful. If you give us access to Google Search Console in advance, we will work with your own data in the seminar.

Where do the seminars take place?

At our offices in Bonn, at your premises or remotely. We agree the location and date with you individually.

Can we book the modules individually?

Yes. The modules build on each other but can be booked individually and adapted to your team.