GEO audit: how visible is your brand in AI answers?

Real questions from your target group in ChatGPT, Gemini and Claude
Share of voice compared with your competitors
Fact check: are the answers about your company correct?

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Customer satisfaction

4.9

Based on 33 reviews

Your way into GEO

The GEO audit shows where your brand stands in AI search

Before you invest in GEO, you should know how AI systems currently talk about your company. The GEO audit answers three questions: Are you mentioned? Who is mentioned instead of you? And is what is said about you correct? At the end, you receive an analysis with a clear baseline and a prioritised list of actions.

Real questions instead of made-up prompts

We derive the prompts from your Search Console data, keyword research and typical customer questions. That way we measure the questions your target group really asks.

Comparison with your competitors

You can see how often you and your main competitors appear in the answers and in which position. This gives you your share of voice per topic and per AI system.

Fact check of the answers

We check whether prices, addresses, services and other details in the AI answers are correct. We trace errors back to their cause, which is often the company’s own website.

What the GEO audit includes

Six modules for your GEO audit

The scope of the GEO audit depends on your industry and your goals: from a compact starter set to the analysis of several thousand prompts, measured in ChatGPT, Gemini and Claude.

Prompt research

A prompt set of brand, category, comparison and advice questions, derived from real search data and grouped by topic.

Visibility and share of voice

Mentions, position in the answer and share compared with your competitors, broken down by AI system and topic.

Fact check

Comparing the answers with your own content. Every discrepancy is rated, from imprecise to wrong, with a note on its cause.

Source analysis

Which pages do the AI systems cite? Your own, your competitors’ or portals, media and forums? This shows on which websites your brand is still missing.

Technology and crawler access

We check robots.txt, rendering, loading times, page size and redirects. On request, we also analyse your server log files for AI crawlers.

How citable your content is

We check whether the key statements on your most important pages are clearly worded, backed up and accessible without PDFs or JavaScript.

Any questions?

We are happy to explain what a GEO audit looks like for your industry.

Contact person:
Ralph Grundmann
0228 243 313 53

Get in touch now

How the GEO audit works

From kick-off to action list

The audit is a self-contained project with a fixed scope. Afterwards, you decide whether to continue with us, for example with AI monitoring.

Kick-off

We clarify goals, markets, languages, key products and the three to five competitors we compare you with.

Building the prompt set

We create the prompt set and agree it with you. We define brand names and spelling variants in advance so that no mention is lost.

Measurement

The prompts run in ChatGPT, Gemini and Claude. We store every answer with the cited sources so the results remain traceable.

Analysis

We analyse mentions, competitors, sources and facts and check the automated count against the raw data.

Results meeting

We present the results to you, with examples from real answers and direct links to the pages concerned.

Action list

You receive a prioritised list, split into quick wins and longer-term work as well as into content and technology.

The first step towards more AI visibility

Do you know what ChatGPT says about your company?

The GEO audit gives you a reliable baseline and a clear list of what needs to be done.

Request a GEO audit

Examples from GEO analyses

What a GEO audit can uncover

Strong brand, weak category: for a winery with an online shop (50 prompts, September 2026), ChatGPT, Gemini and Claude mentioned the business in 21 of 24 answers when asked about it by name. For general questions about recommendations from the region, it only appeared in 26 of 126 answers, a competitor in 59. The check revealed gaps that matter for these questions: thin product descriptions, a blog without real articles and empty event pages.

Wrong details and outdated sources: in the same check, Gemini gave a wrong address and wrong opening hours, and Claude quoted wrong shipping costs. An old shipping page from the previous shop was still being cited and returned a 404 error. A redirect and up-to-date information on the website are the first steps here.

The company’s own website as a source of errors: for a large organisation, only 20% of 450 AI answers were fully correct. Around a third of the errors could be traced back to its own website, for example through contradictory information on different pages.

Methodology

How we measure in the GEO audit

Mention: an answer counts as a mention if your brand name or a spelling variant defined in advance appears in it.
Share of voice: your share of all mentions of you and the competitors included in the same prompt set, per AI system and topic.
Measurement: each prompt runs once in every AI system per measurement. We store the full answer text and the cited sources.
Recount: we check the automated count against the raw data before we report results.
Fact check: we compare statements in the answers with your own content and rate discrepancies from imprecise to wrong.

AI answers are not deterministic. The results therefore describe the situation at the time of measurement, and the measurements are repeated regularly as part of AI monitoring.

Frequently asked questions about the GEO audit

GEO audit FAQs

The key facts about scope, process and results.

What is a GEO audit?

A GEO audit analyses how visible your brand is in the answers of AI systems such as ChatGPT, Gemini and Claude and how well your website is positioned for this. It examines mentions, competitors, sources and facts in the answers as well as the content, structure and technical requirements of your website.

Which AI systems do you check in a GEO audit?

By default we check your prompt set with ChatGPT, Gemini and Claude. On request, we add further systems such as Perplexity or Microsoft Copilot. We also review Google AI Overviews and AI Mode on a sample basis, because these answers depend heavily on the search term, location and account.

How many prompts do I need for a GEO audit?

For smaller companies, 50 prompts are often enough. With several product areas, markets or languages, 150 prompts or more make sense. Prompt sets of up to several thousand prompts are possible. After our kick-off we check individually which scope makes sense for you.

Aren't the results random? AI answers change all the time.

Individual answers vary, which is why we never evaluate a single prompt but a whole set. Across many prompts and several systems, a much more reliable picture emerges. For trends, we re-measure regularly as part of AI monitoring.

What data do you need from us?

Access to Google Search Console, a list of your key products or services and your competitors are helpful. Log files are optional. Without access, we work with public data and keyword tools.

What do I receive at the end of the GEO audit?

An analysis with results per AI system and topic, examples from real answers, a list of cited sources and a prioritised action list with links to the pages concerned. We present the results to you in a meeting.

Do you use your own tool for the GEO audit?

Yes, for measurement we use tools including appariq.ai, a tool developed by Rheinwunder. The analysis, fact check and recommendations are produced by our experts.

Request a GEO audit

Let us measure where you stand

Tell us which products or services you want to be visible for in AI answers. We will get back to you with a proposal for scope and process.

Customer satisfaction

4.9

Based on 33 reviews

Founder and Managing Director Ralph Grundmann 0228 243 313 53