Keyword analysis and content strategy

Optimal visibility in search engines
More organic traffic and higher conversion rates
Long-term success through a holistic SEO strategy

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Customer satisfaction

4.9

Based on 33 reviews

The right data-driven foundation for long-term SEO success

Keyword analysis and content strategy with Rheinwunder: The first step for your online visibility

Keyword analysis and content strategy come at the start of every successful SEO and content marketing project. They help to identify the right search terms, known as keywords, and content that truly resonates with your target audience. Through a comprehensive analysis of your current rankings and a comparison with the competition, we at Rheinwunder lay the foundation for a targeted and sustainable content optimisation, which ensures maximum visibility and more organic traffic.

Initial Review & As-Is Analysis

In the as-is analysis, we assess the current status of your website. We check which relevant keywords your page is already ranking for and how good these placements are. This analysis forms the basis for identifying targeted optimisation potential.

Keyword analysis & competitor comparison

As part of the keyword analysis, we identify the search terms that are most relevant to your target audience and your industry. Through a competitor comparison, we determine how your competitors perform in search results and discover potential keyword gaps. This way, you can specifically focus on the terms that your competition neglects and secure your competitive advantage with the right strategy.

Creation of the content strategy

Based on the results of the keyword analysis, we develop a tailored content strategy. This outlines which content should be newly created, which should be optimised, and which should be restructured. The goal is to design your website in a way that optimally meets the needs of your target audience and the requirements of search engines.

More success through targeted keyword analysis & content strategy

Benefit from the expertise of our online marketing agency

Through our detailed keyword analysis, you improve the visibility of your website in search engines. We identify the relevant search terms that your target audience uses and adjust your content accordingly. The result: higher rankings and more organic traffic, which leads to more customers in the long term.

Better visibility in search engines

Our keyword analysis lays the foundation for better placement in search results. By specifically identifying relevant search terms, your website becomes more visible to your target audience. This leads to more organic traffic and a higher reach.

More organic traffic and higher conversion rates

We identify the keywords that not only bring traffic but also convert better. This ensures that your content targets the right users and thus offers a higher chance of conversions. More qualified visitors mean sustainable business success.

Targeted content and optimised content marketing strategy

With a clear content strategy, you create content tailored to your target audience that achieves good rankings for relevant keywords. At the same time, your content marketing strategy is continuously optimised to ensure higher visibility and better results in the long term.

Do you have questions?

Our experts are happy to answer all your questions about keyword analysis and content strategy, as well as our services. Together, we will find the perfect marketing solution for you!

Contact person:
Monique Schumacher
0228 433 994 14

Request a keyword analysis

A clear process for your content success

How we work with you: From briefing to implementation

Our collaboration begins with thorough keyword research and the development of a tailored content strategy. Step by step, we guide you through the entire process, from analysis to creation to optimisation of your content. The strategy remains flexible to align your business goals and SEO requirements.

Initial briefing

In the first step, you explain your business model, your products, and services to us. Together, we will define the content priorities and take your USPs into account. At the same time, we will conduct a competitor analysis to ensure that not only your direct competitors but also other strong market players are considered.

SEO keyword research & creation of the keyword analysis

Based on the briefing and our SEO keyword research, we create a comprehensive keyword analysis. This is divided into thematic clusters to identify the most relevant keywords for your target audience. This lays the foundation for your content strategy.

Development of the content strategy

The content strategy is based on the results of the keyword analysis. It indicates which new content should be created, which existing content should be optimised or restructured. The plan serves as a guide to optimally align your website with the needs of your target audience.

Analysis and Recommendations

During the analysis, we not only check keywords but also other SEO-relevant factors such as the quality of your content, metadata, and technical aspects. If necessary, we provide you with recommendations to improve SEO performance that go beyond mere keyword analysis and achieve better results in the long term.

Presentation and alignment

In a final meeting we will present the results of the keyword analysis and content strategy in detail. You will have the opportunity to ask questions and provide strategic comments so that we can adapt the strategy to your business goals in the best possible way.

Support in implementation

Our collaboration does not end with the handover of the documents. We support you in the implementation of the content strategy, offer SEO training and are available for continuous content support and optimisation as well as the monitoring of results using proven analysis tools.

Your added value through Rheinwunder

Our advantages at a glance

A woman presents at a whiteboard to three people taking notes.

At Rheinwunder, we offer you tailored solutions for your SEO and content marketing strategy. Our work is characterised by a holistic, interdisciplinary approach, international expertise, and comprehensive support. Here are some reasons why you should work with us.

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Interdisciplinary collaboration for maximum synergies

Thanks to our close collaboration between SEO and SEA, you benefit from synergy effects that optimise your online marketing strategy. The keyword research for the two disciplines is mutually supportive and helps to save costs and increase efficiency.

Holistic approach with clear recommendations for action

We take a holistic view of SEO and online marketing. After completing our analyses, you will receive a clear action list that outlines the next steps to successfully implement your content and SEO strategy.

Continuous support and assistance

Once the analysis documents are complete, we don’t leave you to fend for yourself. We continuously support you in content development, whether through training, content creation or regular SEO checks and performance monitoring.

Professional tools for in-depth analyses

We work with professional SEO tools such as Sistrix, ahrefs, and Google Search Console (GSC) and provide you with a comprehensive picture of your keyword situation. Performance data from Google Analytics also contributes to our analyses to offer you a holistic view.

Individual support and personal consultation

Our approach is tailored to your individual needs. You have a dedicated contact person who understands and considers your requirements. We combine the best of SEO and customer perspective to provide optimal solutions.

International keyword analyses and industry diversity

We offer international keyword analyses not only in German but also in English, Spanish, and other languages. Our expertise spans various industries, from finance and health care to beauty & lifestyle. Whether SMEs or international corporations, private companies or public institutions, B2B or B2C: we are at home with companies of many sizes and in many industries.

What is included in the SEO content strategy?

Frequently Asked Questions about Keyword Analysis and Content Strategy

A successful SEO content strategy begins with the right questions and, above all, with the right answers. How do you find the keywords that really matter? Which tools provide the best data? And when is keyword research actually worthwhile? In this FAQ, we answer the most common questions about keyword analysis and the development of an SEO content strategy and show how Rheinwunder helps you steer your content towards success.

What tools does Rheinwunder use for keyword research?

In SEO keyword research, we draw on a wide range of data sources, including Sistrix, Google Ads Keyword Planner and Google Search Console (GSC), as well as tools like AnswerThePublic. We analyse not only the keyword data of your website but also that of your competitors. This ensures that all relevant keywords are taken into account in our analysis.

How do you find the right keywords?

There are numerous tools that assist in identifying the right keywords. Proven Google tools include Google Search Console, Google Trends and the Keyword Planner, which provide valuable data. In addition, there are free tools like AnswerThePublic and KeywordTool.io that offer a good starting point. However, these tools quickly reach their limits when it comes to deeper, strategic analyses. For this reason, support from professional SEO tools like Sistrix is worthwhile. Ahrefs and Semrush are also among the paid SEO tools that provide comprehensive and precise insights into keyword data.

Getting support from an experienced SEO agency for your keyword analysis makes a great deal of sense. Keyword research forms the basis for all further content measures and also influences SEA work. A solid and well-founded analysis by a professional agency like Rheinwunder ensures that your SEO strategy is built on a reliable foundation from the very beginning.

When is keyword research useful?

Keyword research is useful whenever new content is created for a website or existing content is optimised. A comprehensive keyword analysis accompanied by a content strategy is particularly recommended before the launch of a new website or as part of a relaunch, ideally before the site goes live.

Even if the performance of an existing website does not meet expectations, a detailed analysis should be conducted to identify the causes. In such cases, it is useful to closely examine both the technical aspects, as in an SEO audit, and the content structure of the website to make targeted optimisations.

What does it cost to create a keyword analysis and content strategy?

The costs for a keyword analysis and content strategy depend on various factors, such as the size of the website, the scope of the product or service offering, and the competitive situation. Smaller, local businesses with less competition generally require less time and effort than large online shops with many products and highly competitive markets.

It is important to note that we offer the keyword analysis and content strategy only as a package, as a well-founded content strategy cannot be effectively implemented without prior keyword research. For every text or piece of content we create, we also carry out a smaller, targeted round of keyword research to ensure that the content is always optimally aligned with the relevant search terms.

The support from Rheinwunder in analysing keywords and creating search engine optimised content is highly professional, thorough, and characterised by great attention to detail, which is why we enjoy working with them.

Grischa Roosen-Runge

Evangelical Church in Germany (EKD)

Let us talk about your content strategy

Which search queries should you be found for?

In an initial conversation we clarify where you stand today, which goals you are pursuing and how we can support you with keyword analysis and content strategy. No obligation and with an honest assessment.

Customer satisfaction

4.9

Based on 33 reviews

Request a keyword analysis

Monique SchumacherTeam Lead Content ManagementCall: 0228 433 994 14