Accessibility audit for your website

Test & Audit: Analysis of your website's accessibility, including an action plan
Content optimisation: Bringing SEO & accessibility into harmony
Technical Consulting: Implementation with Your Development Team

Accessibility enquiry

Customer satisfaction

4.9

Based on 33 reviews

Implementing the Accessibility Strengthening Act (BFSG)

Make your website accessible with Rheinwunder

Since 28 June 2025, accessibility has been mandatory for many websites. As a professional online marketing agency, Rheinwunder supports you in implementing accessibility efficiently with audits, action plans, and technical consulting. This way, you optimise your website for all users and can simultaneously improve your Google ranking.

Test & Audit: Analyse the accessibility of your website

With our professional accessibility check, we uncover hidden barriers early on and lay the foundation for maximum user-friendliness.

Prioritised action plan & checklist for implementation

Based on legal requirements and your individual goals, we create a clear roadmap so that you can efficiently and purposefully implement accessibility. In doing so, we analyse not only the code and structure of your website, but also consider usability and SEO aspects.

Content optimisation and technical consulting

We combine SEO-optimised content with tailored technology, so that your website is not only accessible but also compelling for all users. Our AI alt text generator automatically recognises image content and creates precise descriptions for the efficient implementation of accessibility on your website.

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Act in good time

Why accessibility is important for your website now

The accessibility of websites has been legally mandatory for many companies since 28 June 2025. The Accessibility Strengthening Act (BFSG) affects companies that offer certain products or services listed in the Act to consumers, for example online shops, banking services, telecommunications services or e-books. Micro-enterprises that provide services are exempt.

However, even for companies that are not subject to the legal obligation, an accessible website is worthwhile: Google prefers user-friendly, structured pages that are accessible to everyone. Those who act now not only gain legal certainty, but also lay the groundwork for better Google rankings, higher user satisfaction, and a larger target audience.

An accessible website improves the user experience and makes your content available to all user groups. With our audit & test for the accessibility of your website, we specifically analyse which optimisations are necessary and support you in the implementation.

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Accessibility and E-Commerce

Strengthen accessibility and optimise according to SEO guidelines

When implementing accessibility requirements, e-commerce platforms must pay particular attention to accessible features in online shops.

Missing alternative texts for product images impair both accessibility and SEO potential, which is why we make sure that alt texts are added consistently. Additionally, customisable font sizes and colours are crucial for keeping text readable in various situations and ensuring contrasts are displayed correctly. As accessibility is now mandatory for many online shops, they benefit not only from a legal standpoint: The conversion rate and thus revenue can significantly increase when users can navigate easily.
With our holistic approach, we combine legal compliance, user-friendliness and better rankings, so that you can benefit long-term from an accessible website.

Accessibility enquiry

How you benefit at Rheinwunder

Holistic marketing concepts

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Accessibility that works

Accessibility means more than just meeting legal requirements. You gain new target groups, increase user satisfaction and strengthen your brand image by providing all people with accessible content. With Rheinwunder, you benefit from individual support, which seamlessly integrates accessibility into your online marketing strategy while simultaneously improving your SEO performance, conversion rate and customer satisfaction.

We always stay up to date

The Google Algorithm and SEO standards are constantly evolving. Our team monitors both the updates and current usability trends and responds proactively to changes. This way, you remain legally compliant, continuously optimise the user experience, and secure better rankings in search engines.

Online marketing from a single source

We do not see accessibility as a standalone solution, but as an integral part of a comprehensive online marketing strategy. Through close collaboration between our departments, from content and SEO to SEA and affiliate marketing, we ensure a cohesive overall concept that meets all your requirements.

Many years of experience

For many years, we have supported companies in e-commerce and digital marketing. We use this expertise strategically to combine accessibility, SEO, and conversion optimisation. This way, you receive a future-proof solution that meets legal requirements, enhances your performance, and is successful in the long term.

Screenshot showing how the AI-based alt text generator works

Strengthening accessibility and optimising SEO

Automated alt text generation with AI

Since 2025, many websites have been legally required to provide accessible content, including meaningful alt texts for images. Especially with extensive image collections, this can be very time-consuming to do manually. This is where our AI Alt Text Generator comes in: It automatically creates accurate descriptions that meet both the WCAG 2.2 requirements and the SEO standards. This way, you save valuable resources, comply with legal guidelines, and simultaneously optimise the user-friendliness of your website.

Discover AI Alt Text Generator

Frequently Asked Questions about Website Accessibility

FAQs on Accessibility for Websites

We provide you with answers to the most frequently asked questions about website accessibility. Of course, we are also available for any further questions and are happy to advise you.

Does my company have to implement the accessibility guidelines?

Whether your company needs to implement accessibility regulations depends on the services offered. The Accessibility Strengthening Act (BFSG) has applied since 28 June 2025 and requires companies to design digital products and online services to be accessible. This includes webshops, apps, software, as well as banking and telecommunications services. The law applies to companies serving consumers, with few exceptions for micro-enterprises. Check your digital accessibility to meet the legal requirements.

How much does it cost to make a website accessible?

The costs for an accessible website depend on the extent of the adjustments. Many measures, such as optimised contrasts, text alternatives for images, or a clear navigation structure, can be implemented with relatively manageable effort depending on the scope of the website. Larger adjustments, e.g., for complex web applications, require more resources. The investment is worthwhile, as accessibility not only meets legal requirements but also improves user-friendliness. We are happy to advise you on our services and prepare a quote tailored to your website and requirements.

Why does accessibility also help my Google ranking?

Accessibility can improve your Google ranking as it optimises the usability and structure of your website. Google prefers clear navigation, easily readable text, alternative text for images, and fast loading times, all of which also strengthen accessibility. An accessible website also reaches a larger audience, which increases dwell time and interaction and can positively influence rankings in organic Google search. Accessibility improvements therefore benefit not only users with disabilities but also your SEO performance.

Use accessibility as a competitive advantage in online marketing!

Rely on an accessible website to increase your reach, improve Google rankings, and enhance user experiences. Whether in SEO, content creation, or web development, implementing accessibility has a positive impact on all your marketing channels and aligns your online presence with the legal requirements that have applied since June 2025.

Contact us and find out how you can strategically integrate accessibility into your marketing strategy for more visibility, higher conversion rates, and sustainable success.

Customer satisfaction

4.9

Based on 33 reviews

Accessibility enquiry

Ralph GrundmannFounder and Managing DirectorCall: 0228 243 313 53