LinkedIn marketing agency for B2B

Targeted B2B communication by industry and position
Increase brand awareness and build trust
Targeted LinkedIn Ads for B2B and recruitment

LinkedIn marketing enquiry

Customer satisfaction

4.9

Based on 33 reviews

Rheinwunder, your agency for creative LinkedIn marketing

Strengthening brand awareness and image

LinkedIn is the platform where you can reach other companies as well as potential new employees. A positive and professional presence on LinkedIn is therefore crucial to strengthening your company’s image. Combined with other social media marketing measures, such as Facebook marketing or Instagram marketing, this allows you to position your company on LinkedIn in a targeted way. We support you in this, both with organic posts and with paid advertising.

Social media strategy on LinkedIn

A successful LinkedIn presence starts with a well-thought-out social media strategy. We develop a plan for you that takes precise account of your business goals and your target audience. With the right mix of content, timing, and interaction, we work to keep you visible and relevant on LinkedIn.

Creating posts and maintaining your account

Regular maintenance of your LinkedIn account is crucial to engage your followers and attract new potential customers. We create engaging and relevant posts that highlight your brand and expertise. In addition, we take care of the continuous management of your profile, ensuring it remains up to date and effectively addresses your target audience.

Continuous optimisation through performance analysis

LinkedIn marketing is a dynamic process that requires continuous adjustment. With regular performance analyses, we monitor the performance of your posts and campaigns and identify potential for optimisation. This allows us to continuously refine your strategy with the aim of improving reach, interactions and return on investment.

What LinkedIn Ads and content are suitable for

Attracting and retaining customers with LinkedIn marketing

With targeted LinkedIn marketing, we can win new customers together. We create relevant content to address the right target audience. Through regular interactions and valuable content, your brand stays front of mind, contributing to long-term customer retention.

Targeted B2B communication

LinkedIn is well suited to targeted outreach to decision-makers and companies in the B2B sector. Through precise targeting by industry, position, company size, and other demographic factors, you reach exactly the people who are relevant to your business. This increases the chances of high-quality business contacts.

Increased brand awareness

An active LinkedIn presence helps you increase the visibility of your brand and position yourself as a trusted partner in your industry. Through regular posts, relevant content, and targeted interactions, you build a strong brand perception. In the long term, this can strengthen your reputation and help potential clients or partners associate you with your expertise.

Lead generation

LinkedIn offers numerous opportunities for generating high-quality leads. Whether through targeted ads, Sponsored Content or organic interactions, you can engage directly with potential customers who have a genuine interest in your products or services. This can lead to a higher conversion rate and ultimately more revenue for your business.

Recruitment via LinkedIn

LinkedIn is not only a marketing tool but also a platform for recruiting qualified professionals. Through targeted job postings, direct outreach to talented candidates, and maintaining an attractive employer profile, you can find suitable candidates for your company. This way, you position yourself as an attractive employer and build a strong team.

Network building

LinkedIn allows you to build valuable business relationships and continuously expand your professional network. By participating in discussions, sharing expertise, and interacting with industry experts, you make connections that can provide long-term business benefits. A well-maintained network can not only lead to collaborations and partnerships, but also to new business opportunities.

Do you have questions?

Our experts are happy to answer all your questions about LinkedIn marketing, as well as our other services. Together we will find the right marketing solution for you!

A woman with glasses sits smiling at a table with a notebook and tablet, a whiteboard in the background.

Contact person:
Lisa-Christine Altendorf
0228 433 994 14

LinkedIn marketing enquiry

Creative content

Content marketing on LinkedIn

Content marketing on LinkedIn is crucial because the platform serves not only as a network for professionals but also as a central place to share expertise, build trust, and nurture business relationships. LinkedIn users are looking for valuable content that helps them tackle professional challenges and stay informed. Through well-thought-out content marketing, companies can not only demonstrate their expertise on LinkedIn but also build a strong brand perception and attract the attention of decision-makers in their industry.
Our content marketing team at Rheinwunder develops content strategies, creates engaging content, and ensures its targeted distribution. Through continuous monitoring and optimisation, we align the content with your business goals.

Our content marketing services

Creativity and coordination

This is how marketing works with Rheinwunder

At Rheinwunder, we rely on communication and close coordination. This is how we work together on your marketing goals.

Defining specific goals and target groups

At the beginning of the collaboration, we will jointly define your specific goals and target groups. Whether you want to generate leads, increase your brand awareness or recruit professionals, we will develop a clear strategy to achieve your goals. In doing so, we analyse your target groups in detail so that your campaigns and content reach the right people.

Creation of a tailored LinkedIn marketing strategy

Based on the defined goals, we develop a LinkedIn marketing strategy that is aligned with your company and your industry. We take into account all relevant factors such as content formats, schedules, and the selection of the right LinkedIn tools to efficiently reach your target audience. Our strategy is geared towards your goals and measurable results.

Optimisation of your company page

A professional and optimised LinkedIn profile is the basis of your presence. We optimise your company page to make it appealing and trustworthy to potential customers and partners. Additionally, we help you design your employees’ profiles in a way that supports your brand message and is relevant for networking in the industry.

Development and provision of relevant content

We develop high-quality and relevant content that is specifically tailored to your target audience. Whether informative articles, engaging graphics or captivating videos, our content is intended to help your brand be perceived as an expert in the industry. Our content is designed to foster engagement and build long-term relationships with potential customers.

Development and implementation of targeted advertising campaigns

We create targeted LinkedIn ad campaigns that deliver your message directly to the desired audience. From Sponsored Content to Message Ads, we use the appropriate tools to increase your reach and generate high-quality leads. Our campaigns are designed to work both in the short term and in the long term.

Continuous monitoring and analysis of campaign performance

As the campaigns run, we continuously monitor their performance to check whether they deliver the expected results. We analyse key metrics such as reach, click-through rate and interactions to measure the success of the campaigns and identify potential areas for improvement. This way, you always stay up to date and gain insight into how your marketing efforts are performing.

Regular optimisation of the campaigns

Based on the analyses, we continuously optimise your campaigns. We adapt target groups, ad formats, and strategies to improve your performance. In addition, you will receive regular, detailed reports on the success of your campaigns, so you always have a clear overview of your progress and the return on investment (ROI).

Why Rheinwunder?

Rheinwunder is your LinkedIn marketing agency

Three people sit smiling at a table discussing a document.

As an online marketing agency, we offer a comprehensive service in all areas of digital marketing, so you benefit from a consistent, integrated approach.

LinkedIn marketing enquiry

Individual strategies

Tailored marketing solutions meet the specific requirements and goals of your industry.

Innovative approaches

We use the latest features, tools, and trends on LinkedIn for your content.

A transparent way of working

We rely on clear communication through comprehensible analysis reports and regular consultations.

Long-term partnership

We focus not only on short-term successes but also value long-term partnerships.

Cross-industry expertise

At Rheinwunder, we have experience with companies of various sizes and from various industries.

Creative content team

Our content marketing team develops targeted and creative content for your brand and your LinkedIn profile.

What is LinkedIn marketing?

Everything about LinkedIn marketing

As experts in online marketing, we are familiar with search engine optimisation, search engine advertising and social media marketing, including LinkedIn. Here we answer the most important questions about LinkedIn!

How does LinkedIn marketing work?

LinkedIn marketing includes various strategies and tools for promoting brands, services, and products through LinkedIn. It involves the use of company profiles, sponsored content, Message Ads, and ads to specifically target a professional audience and achieve business goals.

What is LinkedIn Marketing Solutions?

LinkedIn Marketing Solutions is a suite of tools and services that helps companies achieve their marketing goals. This includes, among other things, ad formats such as Sponsored Content, Message Ads (formerly Sponsored InMail), Display Ads, and Text Ads, as well as extensive analytics tools for measuring and optimising campaign performance.

Why LinkedIn marketing?

LinkedIn marketing is particularly effective for B2B companies as it allows direct contact with decision-makers and professionals. It provides a professional platform for increasing brand awareness, lead generation, network building, and positioning as an industry leader. LinkedIn users are often in a professional decision-making position, which can enhance the quality of the generated leads.

What does LinkedIn marketing cost?

The costs for LinkedIn marketing can vary significantly, depending on various factors such as target audience, industry, ad format, and campaign goals. LinkedIn uses an auction system similar to Google Ads or Microsoft Advertising (formerly Bing Ads), where advertisers place bids for ad placements. Billing depends on the ad format and the objective:

Cost per click (CPC): You pay for each click on the ad. The price depends on the target audience and competition.
Cost per 1,000 impressions (CPM): You pay for the number of times the ad is shown.
Cost per Message Ad: You pay for each message sent. In the European Economic Area, only members who have opted in receive Message Ads.

How effective is LinkedIn advertising?

The effectiveness of LinkedIn advertising largely depends on the specific goals and targeting of the campaign. Some key points regarding effectiveness:

High B2B relevance: LinkedIn is particularly effective for B2B companies, as the platform is primarily used by professionals and decision-makers. This can lead to high-quality leads and targeted business opportunities.
Targeted approach: LinkedIn offers detailed targeting options that allow ads to be displayed based on job titles, industries, company sizes, professional interests, and other demographic characteristics. This increases the likelihood that the ads will reach the right audience.
Brand awareness and thought leadership: LinkedIn is suitable for increasing brand awareness and being perceived as a thought leader in a specific industry.

Let us talk about your LinkedIn marketing

How do you reach decision-makers on LinkedIn?

In an initial conversation we clarify where you stand today, which goals you are pursuing and how we can support you with LinkedIn marketing. No obligation and with an honest assessment.

Customer satisfaction

4.9

Based on 33 reviews

LinkedIn marketing enquiry

Lisa-Christine AltendorfSEO Content ManagerCall: 0228 433 994 14