Agency for Facebook marketing and ads

Precise targeting for greater reach
Campaigns with ongoing optimisation
Combined Facebook and Instagram Ads

Facebook marketing enquiry

Customer satisfaction

4.9

Based on 33 reviews

Targeted Facebook marketing with the professionals

Rheinwunder, the agency for Facebook marketing

Together we reach your customers and those who are yet to become customers, exactly where they prefer to spend their time. Targeted campaigns place your products where they can be seen. We fully support you with your Facebook marketing.

Strategic planning of your Facebook presence

Our strategic planning for your Facebook presence begins with a thorough analysis of your target audience, competitors, and business objectives to develop a tailored marketing strategy. We focus on relevant content, targeted ad formats, and consistent brand communication. The aim is to increase your reach and interactions.

Setting up your META Business Suite

We take care of the complete setup of your META Business Suite, so you can manage all tools for Facebook and Instagram marketing centrally and efficiently. From account linking to permission management and the integration of the META Pixel, we ensure that your marketing infrastructure operates smoothly and is aligned with your business goals.

Smart combination with other marketing approaches

By smartly combining Facebook marketing with other approaches such as paid advertising on Google Ads, search engine optimisation (SEO) or content marketing, we create a holistic strategy. This allows you to link various channels effectively to consistently engage your target audience across different touchpoints and improve the overall results of your marketing efforts.

Reach your customers where they spend much of their time

Why marketing on Facebook?

Facebook is one of the social media platforms with the most users worldwide. Although platforms such as YouTube and Instagram are continually catching up, marketing on Facebook can be worthwhile for many businesses.

Targeted communication with your audience

Facebook allows for precise targeting of relevant target or potential customer groups. Audiences can be engaged directly and with little wastage where they feel comfortable and choose to spend their time, for instance on the Facebook pages of specific cultural offerings. This way, even previously lost customers can be efficiently re-engaged.

Increase in brand awareness

Facebook marketing offers an opportunity to strategically increase brand awareness. With billions of active users worldwide, Facebook provides an enormous reach to present one’s brand to a broad yet relevant target audience. Through targeted advertising campaigns, precise audience targeting, and the various advertising formats such as video ads, carousel ads and sponsored posts, companies can effectively communicate their brand message.

Efficient use of the advertising budget even on a small budget

Facebook marketing enables efficient use of the advertising budget, as companies have full control over their spending. Additionally, the flexible budget management allows even small budgets to generate clicks or reach.

Optimised campaigns through targeted data analyses

Facebook provides businesses with detailed analyses and insights that enable precise measurement and continuous optimisation of campaign success. With tools such as the META Pixel and the comprehensive Insights feature, businesses can accurately track how users interact with their ads, which target audiences are most effectively reached, and where there are opportunities for improvement. Through this data-driven optimisation, campaigns can be continuously adjusted to improve results and the return on investment (ROI).

Combination with Instagram

Through the joint management in the META Business Suite, Instagram marketing and Facebook marketing can be connected, so resources are used effectively and campaigns run concurrently on both platforms. As a social media marketing agency, we are here to support you on both platforms with our expertise.

Longer dwell time: more opportunities to display effective advertising

The average Facebook user session lasts significantly longer than a normal Google search. This means that potential customers are generally in contact with a brand, a message, or an advertised product for a longer period.

Do you have questions?

Our experts are happy to answer all your questions regarding Facebook marketing, as well as our services. Together, we will find the right marketing solution for you!

A woman with glasses sits smiling at a table with a notebook and tablet, a whiteboard in the background.

Contact person:
Lisa-Christine Altendorf
0228 433 994 14

Facebook marketing enquiry

Campaign objectives in the META Ads Manager

Six campaign objectives for Facebook and Instagram

In the META Ads Manager, you choose one of six campaign objectives for each campaign. Each campaign type pursues a specific goal to achieve the desired results for businesses. The following advertising objectives are currently achievable through Facebook and Instagram:

Increase awareness (Brand Awareness): The ‘Awareness’ objective aims to raise awareness of a brand. It is particularly useful when you want people to perceive your brand and remember it in the long term. This campaign type uses optimisation aimed at reaching individuals who are more likely to notice and remember a brand. It is especially suitable for promoting new product launches or corporate messages.
Generate more traffic: The ‘Traffic’ campaign is designed to direct individuals to your website, an app, or a specific landing page. If your goal is to attract more visitors to your website or generate downloads for an app, this campaign is suitable. It focuses on reaching individuals who are more likely to click on links and visit a website or app.
Increase interactions (Engagement): ‘Engagement’ campaigns aim to increase the number of interactions (likes, comments, shares) with posts. You can choose whether to promote more page interactions, post interactions, or event participation. This campaign type is particularly well suited to increasing reach and activity on a Facebook or Instagram page and encouraging interaction with content.
App promotion: The ‘App promotion’ campaign aims to generate more installations of a mobile app. This campaign type targets individuals who are more likely to download and install apps. It is particularly suitable for businesses that offer mobile apps as part of their business model and wish to rapidly expand their user base for their app.
Win qualified leads: The ‘Leads’ campaign is designed to capture potential customers by having them provide their contact details directly on Facebook or Instagram. This is particularly useful for attracting prospects who are interested in your products or services but are not yet ready to make a purchase. They can fill in forms directly in the ad, which simplifies the process.
Increase sales: With the ‘Sales’ campaign, products from the online shop can be promoted directly, for example via a product catalogue. These dynamic ads specifically show potential buyers products that interest them, based on their previous behaviour on the website. This campaign is particularly suitable for e-commerce businesses that wish to present their product selection in a personalised manner.

This is how Facebook marketing works with Rheinwunder

What does a Facebook marketing agency do?

We analyse the market and target groups of your company and then run the Facebook Ads campaigns in a targeted way. We are happy to combine various marketing measures according to your needs.

Joint goal setting & strategy development

At the outset, we will sit down with you to understand the exact goals and needs of your brand. Based on this, we can define objectives together. These objectives may include brand awareness, lead generation, or even direct sales. We will also define the target audience together with you.

Creation of Facebook Ads campaigns

We create the necessary advertising content, including engaging texts, graphics, and videos. At the same time, the technical setup is carried out, such as the implementation of the META Pixel for tracking. In this phase, the target audience selection is also refined and the advertising structure is established.

Campaign launch and ongoing support

Once the advertisement is online, we continuously monitor its performance. We regularly check how the target audience responds and whether the campaign objectives are being met. Adjustments and optimisations are made continuously, whether through A/B tests, adjustment of the target audiences, or fine-tuning of the budget.

Reporting and analysis

We create regular reports that show you transparently how the campaign is performing. These reports include metrics such as reach, interactions, conversion rate and return on ad spend (ROAS). Together with you, we will discuss and analyse the results to plan future actions.

Continuous optimisation and further development of Facebook advertising

Based on the insights gained, we continuously develop our Facebook strategy. In doing so, we continually adjust the campaign to new trends, market developments, and changing audience needs.

Comprehensive organic Facebook marketing

Upon request, we are happy to take over the entire organic management of your account, from editorial planning and organic content creation to posting and community management. This way, organic content and targeted campaigns come from a single source.

Facebook marketing with Rheinwunder

What makes Rheinwunder a good Facebook marketing agency?

Our experts in the field of social ads and organic social media are available for questions regarding Facebook marketing.

Facebook marketing enquiry

Content and campaigns tailored to your brand

Your goals are our focus, which is why we get to know your brand thoroughly and consistently highlight your unique features and unique selling points in our posts and campaigns. Each strategy is tailored specifically to your industry and target audience.

Budget-independent service fees

With us, you benefit from budget-independent service fees, ensuring that our services remain transparent and predictable, regardless of how much you wish to invest in your campaigns. We offer fair terms, without hidden costs or percentage mark-ups on your advertising budget.

Cross-platform expertise: Instagram, Pinterest, LinkedIn and Google

Our cross-platform expertise enables us to seamlessly integrate your advertising strategy across multiple platforms, from Instagram and Pinterest to LinkedIn marketing and Google Ads management. This way, we reach your target audience on the relevant channels with content that is aligned with the respective platforms and user needs.

Current trends and designs

We focus on creative campaigns that always keep the latest trends and designs in mind to address your target audience in a contemporary manner. By combining modern design approaches and trend-conscious content, we aim to create relevance and attention for your brand.

Frequently asked questions about Facebook marketing

FAQs about Facebook marketing

We answer the key questions surrounding strategy, budget, target audiences, and performance optimisation.

What is the META Business Suite?

The META Business Suite (formerly Facebook Business Manager) is a central tool that allows businesses to manage their activities on Facebook and Instagram. It enables you to schedule posts, respond to messages, and view insights and reports on your social media performance. You can also plan, target, and execute your paid advertising here, either as a boost to your organic posts or as specialised paid social media posts.

Is Facebook good for B2B marketing?

Facebook, as one of the world’s most widely used social networks, can also be effective for B2B marketing. Thanks to precise targeting, you can directly address decision-makers and relevant professionals. Especially in combination with targeted content and specific interest groups, Facebook can generate valuable leads for B2B companies.

How much does a Facebook marketing agency cost?

The monthly costs in Facebook marketing consist of two main components:

Advertising budget: This is the budget that is directly used for placing ads on Facebook. It is based on an auction system, where you pay for impressions or clicks on your ad. The advertising budget varies depending on the target audience, competition, and the desired reach.
Service fees charged by Rheinwunder, your Facebook marketing agency: These costs cover strategic planning, campaign management, ongoing optimisation, and reporting by us. Unlike many other models, our service fees are independent of the budget, thus remaining transparent and predictable.

Both cost factors together determine the total expenditure for Facebook marketing per month.

Is retargeting also possible on Facebook?

Retargeting on Facebook is a strategy to specifically re-engage users who have already shown interest in your product or service. This targets potential customers who have visited your website but have not taken any action, such as making a purchase or signing up, through personalised ads on Facebook. With the help of the META Pixel, user behaviour can be tracked and corresponding retargeting campaigns can be created to encourage them to re-engage or convert. This strategy can increase the conversion rate, as it focuses on an already interested audience.

Is it worth companies paying to boost Facebook posts?

The simple boosting of posts via the blue button is quick, but it offers only very limited options. If you want to pay for visibility on Facebook, we recommend setting up professional advertising campaigns. As a Facebook advertising agency, we utilise more targeting options in the META Business Suite and optimise campaigns for genuine conversions rather than just likes. This can reduce your effective costs.

Does your Facebook advertising agency also serve clients in Cologne?

Yes, absolutely. Our headquarters is located in Bonn, from where we offer personal social media consultancy. Thanks to our geographical proximity, we also work for B2B and B2C companies in Cologne and across the entire Rhineland. Furthermore, we naturally also support our clients completely digitally across the entire German-speaking region.

Should I look for a Facebook specialist or hire an advertising agency?

If you are specifically looking for a Facebook specialist, you often face the challenge that a single person rarely covers all disciplines such as creative, tracking, and analysis perfectly. As a Facebook advertising agency, we bring the expertise of various specialists together under one roof, from data-driven strategy to technical campaign management and the creative design of ads. This way, you receive the expertise of an entire team.

Let us talk about your Facebook campaigns

What can Facebook Ads do for you?

In an initial conversation we clarify where you stand today, which goals you are pursuing and how we can support you with Facebook Ads. No obligation and with an honest assessment.

Customer satisfaction

4.9

Based on 33 reviews

Facebook marketing enquiry

Lisa-Christine AltendorfSEO Content ManagerCall: 0228 433 994 14