Affiliate reporting and sales validation

Metrics per publisher and channel
Review and approval of commissions
Reports and regular meetings with recommendations

Reporting enquiry

Customer satisfaction

4.9

Based on 33 reviews

Figures that support decisions

Clarity about what your programme really delivers

A partner programme can only be steered if it is clear which publisher brings which revenue and what remains after cancellations and returns. We analyse your programme continuously, check the reported sales and only approve commissions that are backed by real revenue. You receive regular reports with an interpretation instead of bare columns of figures.

Daily monitoring

We keep an eye on clicks, orders, cancellations and publisher activity every day. Anomalies show up early, not at the end of the month.

Checked commissions

Every transaction is assigned to a publisher. Cancelled, returned or duplicate orders earn no commission.

Reports with context

What has changed, why, and what follows from it? Every report ends with specific next steps.

What we analyse

Six metrics that matter

We agree with you which figures take priority. These six are almost always among them.

Gross versus net

Reported revenue against the revenue that remains after cancellations and returns. Only the net figure shows what the programme really delivers.

Cost-to-revenue ratio

It sets commissions, network fees and agency fee against revenue and makes the channel comparable with others.

Cancellation rate

High cancellation rates for individual publishers point to unsuitable traffic or breaches of the rules. We follow this up.

Basket value and conversion rate

Average basket and conversion rate per publisher show who brings buyers and who brings only clicks.

New customer rate

If the tracking passes on the information, we can analyse which publishers win new customers. This is the basis for tiered commission.

Vouchers and creatives

Which codes are redeemed and which creatives are clicked? The next promotions follow from this.

Do you lack an overview of your programme?

We show you what a report for your programme can look like.

Contact person:
Katharina Wiest
0228 912 51 19

Reporting enquiry

How sales validation works

From transaction to approved commission

The review protects your budget and ensures that publishers are paid reliably.

Retrieving transactions

Open sales and leads from the network form the basis.

Matching against the shop

We match the transactions against your order data: paid, cancelled, returned?

Checking anomalies

Duplicate orders, implausible patterns or breaches of the programme terms are reviewed separately.

Approval or cancellation

We approve confirmed sales; all others are cancelled with a reason.

Report

The results go into the report, per publisher and over time.

Regular meeting

In a regular meeting we discuss the figures and agree the next measures.

Report check

Do you know the net revenue of your programme?

We look at your figures together and show where budget is being lost.

Reporting enquiry

Affiliate in context

Linking affiliate data with web analytics

Networks and web analytics count differently. The network sees only its own channel and usually attributes a sale to the last publisher. Web analytics looks at all channels and, depending on the attribution model, assigns the same sale to one channel or splits it across several. Both views are valid, but they lead to different figures.

This is why a tracking switch matters. It determines which channel a sale is reported to when several channels were involved. Without a switch, several networks and advertising channels report the same sale as their success, and in the worst case you pay commission twice. Our knowledge article on the cookie and tracking switch explains how the attribution works.

On request, we combine the affiliate data with your existing web analytics. You then see how affiliate interacts with SEO, ads and newsletters and where channels overlap. The data can be brought together in a marketing dashboard that shows all channels at a glance.

You are in good company

A selection of our affiliate marketing clients

Frequently asked questions about affiliate reporting

FAQs on reporting and sales validation

The essentials on metrics, frequency and approval.

What is sales validation?

Sales validation means checking the sales reported by the network against the actual order data. Confirmed sales are approved; cancelled or returned ones earn no commission.

How often do we receive a report?

A monthly report with a fixed meeting to discuss it is usual. We watch the programme itself daily and get in touch promptly if something stands out.

Which metrics matter most?

Net revenue, cost-to-revenue ratio and cancellation rate, each per publisher. Depending on the goal, basket value, conversion rate and new customer rate are added.

Why do the network figures differ from web analytics?

The figures differ because the two attribute and measure differently. The network looks only at the affiliate channel and applies its own attribution rules. Depending on the attribution model, web analytics assigns the same sale to one channel or splits it across the channels involved on the path to purchase. Different measurement methods and consent rates add to the gap. A tracking switch ensures that a sale is paid to only one channel.

Can you take over existing reporting?

Yes. We work with the reports of your network and integrate existing reports or dashboards.

Let us talk about your affiliate reporting

Do you know which publishers pay off for you?

In an initial conversation we clarify where you stand today, which goals you are pursuing and how we can support you with affiliate reporting. No obligation and with an honest assessment.

Customer satisfaction

4.9

Based on 33 reviews

Reporting enquiry

Katharina WiestTeam Lead Affiliate MarketingCall: 0228 912 51 19