Web analytics training at Rheinwunder

  • A range of web analytics training sessions
  • Web analytics seminars based on your needs
  • Training for beginners and advanced users
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 Learn to use your analytics data correctly 

Analytics training at Rheinwunder

Regardless of whether your website is already successful or still has potential for improvement: you should always know why. With professional web analytics you can gain valuable insights and take action to increase success. In our analytics training at Rheinwunder, we provide you with the necessary knowledge to identify the weaknesses of your website and effectively address them.

Analytics tools explained clearly

The amount of data that tools like Google Analytics or Matomo provide can quickly become overwhelming. In our training sessions, we guide you step by step through the key terms and metrics, such as conversion rate or click-through rate (CTR). We place particular emphasis on putting the data into a meaningful context so that you understand which numbers are relevant to the success of your website. With our expertise in online marketing, we also teach you how different tools interact and how to use them well for your strategy.

Reports and dashboards under control: analytics for your needs

Standard reports from most analytics tools are often confusing and not very helpful. We help you identify the data that is relevant to you and create individual dashboards. In practical exercises, you will learn to analyse target groups, evaluate geographic and demographic data, and draw the right conclusions for your online marketing. Together, we will work out which user groups matter most to you and how you can reach them.

Individual dashboards for every team

Every team in your company needs different data for its work. In our training sessions, we show you how to create custom dashboards with tools like Google Data Studio or SeoTools for Excel. This way, you have the most important key figures at a glance and can evaluate them quickly and efficiently. Whether for technology, editorial, or management, we help you to develop dashboards that match the needs of your departments.

 Modules for beginners and advanced users 

The content of our analytics training

Our analytics training offers you an introduction to all relevant areas of data analysis, matched to your website and your requirements. The training is flexibly structured and divided into thematic modules, which you can combine and book individually as needed. We are happy to adapt to your wishes and goals to provide you with the greatest possible benefit!

Understand basic concepts and interpret data

You will learn how metrics such as conversion rate and CTR are calculated and how to apply them sensibly. Discover how to properly read and understand the data and key figures of your web analytics. We will show you how to find specific information about users and usage without getting lost in the data.

Effectively use tools like Google Analytics and Matomo

You will learn how to use tools like Google Analytics or Matomo to gain valuable insights into user behaviour on your website.

Create individual reports and dashboards

Learn how to merge data from various sources and create individual reports, based on Google Analytics, Data Studio, or similar tools. This way, you always keep track of your key metrics.

 Important questions about our analytics seminars 

Information about the web analytics training at Rheinwunder

Who is the analytics seminar aimed at?

Our web analytics training is aimed at anyone who wants to build or deepen their knowledge of data analysis, for example to make collaboration with an agency more efficient or to make data-driven decisions in their own company.

Our training sessions are flexible and modular, allowing you to combine topics according to your needs. We focus on interactive learning, where you can directly apply what you have learned in your own projects. After the workshop, our seminar leaders are available for further questions and individual support, so you can fully leverage the potential of web analytics for your company.

What prior knowledge is necessary for the training?

For our beginner module, no special prior knowledge is required. A basic understanding of the internet and confident use of a web browser are enough. We will guide you step by step into the world of web analytics and teach you all the important fundamentals.

For our advanced modules, you should have already gained some experience in the field of web analytics. In a personal consultation, we will clarify together which training level best suits your knowledge and goals.

Where do the seminars take place?

In our web analytics training, you have complete flexibility in choosing the training location. You are welcome to join us in our modern, well-equipped training room at Rheinwunder, which is ideal for groups of up to six people.

If you prefer to conduct the training at your own company, we are also happy to come to you on-site. Additionally, we offer web analytics training in digital form, which takes place conveniently via video conference. We use the conference tool of your choice and ensure before the start that the technical implementation works smoothly, so that the workshop can start on time and without issues.

How many participants are possible?

Our web analytics workshops are specifically designed to be hands-on and interactive. We create enough space for individual questions, lively discussions, and the exchange of experiences. To ensure that all participants are actively involved, we limit remote training to a maximum of twelve people. This allows us to give personal support and address the individual needs of each participant. In our training room in Bonn we work with up to six people.

For an inspiring learning atmosphere, we recommend at least four participants. This group size promotes the exchange of different perspectives and enriches the discussions.