Local SEO: be found where your customers search

A complete, well-maintained Google Business Profile
Location pages that rank and persuade
Consistent data in directories and maps

Enquire about local SEO

Customer satisfaction

4.9

Based on 33 reviews

Visible in maps, search and AI answers

People searching nearby want a solution now

Searches with a local reference lead particularly often to a call, a request for directions or a visit. Google shows dedicated results for them: the map pack with three entries, the Business Profile and pages with a local reference. Local SEO makes sure your company appears there, with correct details and convincing reviews. This applies to a single shop just as much as to companies with many locations.

Three factors are decisive

Google itself names what matters for local results: relevance, distance and prominence. You cannot change the distance, but you can influence the other two.

Profile and website belong together

A well-maintained Business Profile without a matching page on the website wastes potential, and vice versa. We work on both together.

The basis for AI answers

AI assistants also draw on profiles, reviews and location pages when recommending something nearby. Consistent, complete data therefore pays off twice.

What local SEO covers

Six building blocks for local visibility

The scope depends on the number of your locations and the local competition. We start with what works fastest.

Google Business Profile

Categories, services, opening hours, photos, posts and questions: we complete the profile, remove duplicates and make sure changes are maintained over time.

Location pages

Every location needs its own page with real content: directions, contacts, services at that location. We create the concept and check whether the pages are indexed.

Consistent business data

Name, address and phone number have to be the same everywhere: on the website, in the profile and in directories. Discrepancies confuse users and search engines.

Reviews

We set up a process for asking all customers for a review and provide guidance on factual replies, including to criticism.

Local structured data

LocalBusiness markup with address, opening hours and coordinates helps search engines attribute location and offer without doubt.

Local content and links

Pages on services with a local reference, mentions in regional media, by associations and partners: this builds the prominence Google names as the third factor.

How does your company fare in local search?

We look at profile, location pages and competition with you.

Contact person:
Monique Schumacher
0228 433 994 14

Get in touch now

How the collaboration works

From taking stock to ongoing maintenance

Local SEO is not a one-off setup. Profiles, reviews and opening hours change, and the competition does not stand still.

Taking stock

We record all locations, profiles and directory listings and check where details are missing or differ from one another.

Search terms and competition

We determine what people search for locally and who is ahead of you on the map.

Optimising profiles

We revise the Business Profiles and clean up duplicate or outdated entries.

Building location pages

We deliver structure and texts for the location pages and coordinate the technical implementation with your agency.

Reviews and mentions

We set up the review process and build local mentions and links.

Reporting

You see regularly how views, calls, requests for directions and rankings develop per location.

Local visibility

Do you appear on the map when someone nearby searches?

We check it for your most important search terms and locations.

Enquire about local SEO

Many locations, one structure

Local SEO for branches and location networks

For companies with many locations, structure is decisive. We see these points in projects again and again:

Location pages are not indexed: in one project in 2026, only around 60 per cent of the location pages were in the Google index. The rest were too thin, too similar or hardly linked internally.
Locations sit on a third-party subdomain: if location pages are served by an external service, they benefit little from the strength of the main domain.
Profiles without an owner: opening hours on public holidays, new phone numbers and questions from users are left unattended if nobody is responsible.
Copied texts: the same description for every location with only the place name swapped convinces neither users nor Google.

We clarify the technical side, from indexing to structured data, as part of our technical SEO. Local ads complement organic visibility; see search engine advertising for more.

Frequently asked questions about local SEO

FAQs on local SEO

The essentials on effect, effort and requirements.

What is local SEO?

Local SEO covers all measures that make a company visible for searches with a local reference: on the map, in the Business Profile and in the organic results.

What does local ranking depend on?

Google names three factors: relevance, meaning how well the profile matches the search, distance from the searcher and prominence. According to Google, prominence is based on, among other things, how many websites link to the business and how many reviews it has.

Do I need a separate page for every location?

Yes, if the location is to be found. A dedicated page with address, opening hours, directions and the services at that location is the destination for the Business Profile and for local searches.

Is it permitted to ask customers for reviews?

Yes. Google allows you to ask customers for reviews. Offering something in return for reviews and selectively asking only satisfied customers are not permitted.

How quickly does local SEO take effect?

Changes to the Business Profile are often visible after a few days. Building reviews, location pages and local mentions takes several months.

Is local SEO worthwhile without a shop?

Yes, if you serve customers in a particular area, for example as a service provider with a service area. In the Business Profile you then state your service area instead of an address.

Enquire about local SEO

Let us talk about your locations

Tell us how many locations you have and where you stand today. We will get back to you with a proposal.

Customer satisfaction

4.9

Based on 33 reviews

Team Lead Content Management Monique Schumacher 0228 433 994 14