ChatGPT product feed for ChatGPT Ads

Built from your existing Google Shopping feed
Checked, cleaned and in OpenAI format
Transferred to OpenAI automatically every day

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Customer satisfaction

4.9

Based on 33 reviews

Product ads in ChatGPT

From shopping feed to product ad in ChatGPT

For product ads in ChatGPT Ads, OpenAI generates the ads automatically from a product feed. This feed is similar to the Google Shopping feed but not identical: different required fields, different values, no XML. So that you do not have to maintain two feeds by hand, we have developed the Rheinwunder Feed Manager. It takes your existing feed, checks and cleans every product and sends the result to OpenAI every day. We use the tool for you as part of our ChatGPT Ads management.

No duplicate feed maintenance

The basis is the feed you already have, for example for Google Shopping. The Feed Manager automatically includes changes to prices, availability or range in the feed for OpenAI with the next run.

Checked before every transfer

Every product is checked against the OpenAI required fields and format rules built into the Feed Manager. Faulty entries are filtered out with a reason instead of putting the entire feed at risk.

Protection against faulty runs

If your shop suddenly delivers far fewer products, the Feed Manager stops the transfer and the last working feed stays online.

What the Feed Manager does

The features at a glance

The Feed Manager is an internal tool developed at Rheinwunder. We use these features for your feed:

Import from your feed

Google Shopping feeds in XML format as well as CSV and TSV files, retrieved via a URL, password-protected if required. The tool detects the format and delimiter itself.

Conversion to OpenAI format

Fields such as title, description, price, availability, brand, images and GTIN are transferred into the schema required by OpenAI. German values such as “lieferbar” are converted correctly.

Clean-up

HTML is removed from descriptions, GTINs are checked using the check digit, dimensions and units are standardised and sale prices that are not lower than the regular price are discarded.

Control per product

For each product, we define whether it may be advertised and whether ChatGPT may show it in answers. The Feed Manager also sets the flag for direct purchase in the chat; OpenAI does not currently offer this function in Germany.

Automatic transfer

The finished feed is compressed and transferred via SFTP to your OpenAI Ads Manager account every day, or several times a day if required.

Log and alerts

Every run is logged, with the number of products accepted and filtered out and the reasons. We are notified by email if errors occur.

Any questions?

We are happy to check whether your existing feed is suitable for ChatGPT Ads.

Contact person:
Ralph Grundmann
0228 243 313 53

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How we set up your ChatGPT product feed

A running feed in just a few steps

The set-up is part of our ChatGPT Ads management. Your technical effort is essentially limited to providing the feed URL and the SFTP access details from your OpenAI Ads Manager.

Checking the feed

We look at your existing feed and check which required fields are present and where data is missing.

Test run

A test run with up to 100 products shows which products are accepted and which would be filtered out, and why.

Adding missing data

We add missing details such as brand or availability together with you, ideally directly in the shop so that all channels benefit.

Setting up the SFTP connection

We store the SFTP access details from your OpenAI Ads Manager and test the connection.

Enabling products

We define which products may be advertised and shown in ChatGPT answers and set the protection threshold for faulty runs.

Ongoing operation

The feed updates automatically. We keep an eye on runs, alerts and campaign performance.

Ready for product ads in ChatGPT?

We bring your feed into the OpenAI Ads Manager.

Send us the URL of your shopping feed and we will show you in a test run how many products can be used straight away.

Have your feed checked

Google Shopping and ChatGPT

Why a Google Shopping feed alone is not enough

OpenAI’s product feed is based on familiar shopping feeds but differs in important respects. A few examples:

Formats: OpenAI processes CSV, TSV, JSONL and Parquet, each compressed. XML, the standard format of many Google Shopping feeds, is not supported.
Required fields: in addition to title, description, URL, image, price, availability and brand, OpenAI requires the seller name and whether a product may be advertised, among other things.
Values: availability, prices and currencies must follow precisely defined formats. Deviating values can lead to products being rejected.
Permissions: three switches per product control whether it may be advertised, shown in answers or (where OpenAI offers this in the market) bought directly in the chat.
Updates: for product feeds in ChatGPT, OpenAI recommends submitting the full catalogue at least once a day and sending price or availability changes for individual products via the API during the day. Access is currently open to approved partners and geared towards the US. For product feeds for ads, OpenAI also names a Delta API that only transfers the fields that have changed, such as title, price or availability.

Find out more about formats, fields and the set-up in the Ads Manager in our ChatGPT Ads webinar recap.

Frequently asked questions about the ChatGPT product feed

ChatGPT product feed FAQs

Answers about requirements, formats and operation.

Which feeds can the Feed Manager process?

Google Shopping feeds in XML format (RSS or Atom) as well as CSV and TSV files that can be retrieved via a URL. We do not use direct interfaces to shop systems, but most shops can export a feed like this.

Can I use the Feed Manager myself?

The Feed Manager is an internal Rheinwunder tool. We use it for clients whose ChatGPT Ads we manage. We do not currently offer a separate licence or self-service access.

How often is the feed updated?

Once a day by default. For frequently changing prices or stock levels, we set up several runs a day. We can also trigger an update manually at any time.

What happens to faulty products?

Products that do not meet OpenAI’s requirements, for example because the price or brand is missing, are filtered out and logged with a reason. All other products are transferred as normal.

What happens if my shop feed is empty?

Then the protection threshold applies: if the number of products drops sharply or the feed is empty, the Feed Manager transfers nothing and the last working feed remains active. We are notified by email.

Will my product texts be rewritten with AI?

No. The Feed Manager takes over your texts and only cleans up the formatting. If needed, we make targeted content improvements to titles and descriptions in agreement with you.

ChatGPT product feed with Rheinwunder

Let's get your feed ready for ChatGPT

We check your existing feed and show you what is missing for product ads in ChatGPT.

Customer satisfaction

4.9

Based on 33 reviews

Founder and Managing Director Ralph Grundmann 0228 243 313 53