Link building: backlinks and mentions for Google and AI

Analysis of your link profile and your competitors
Outreach and article placements with suitable publishers
Transparent reporting in our own tool

Link building enquiry

Customer satisfaction

4.9

Based on 33 reviews

A cornerstone for the visibility of your website

Why links are so important

Links are still an important signal for search engines like Google. Google treats a link to your page as confirmation that it offers particularly good content on a topic. To make use of this, backlinks must be built systematically and strategically. This is called link building, a part of search engine optimisation.

Topic before metrics

Not every link helps equally. An article on a topically relevant site is worth more than a link from a strong but unrelated domain.

Mentions count too

A specialist article or an industry portal that names your brand and your service can itself become the source of an AI answer, even without a link.

Individually selected

Randomly assembled link packages tend to harm rather than help. We select every partner site individually.

Routes to a link

How we build links for you

Which routes suit your website depends on your industry, the competition and your existing link profile. As a rule, we combine several of them.

Link profile analysis

We review your existing link profile and those of your competitors.

Outreach and guest posts

We approach suitable websites, blogs and specialist media and offer content that is of value to their readership.

Article placements and publisher partnerships

Through our publisher network, we place articles in topically relevant environments. We discuss with you in person which form of cooperation suits your website.

Earned links through content

In organic link building, content alone does the convincing. This takes a well thought-out SEO and content strategy. Positioning yourself as an expert, for example through interviews, can also lead to backlinks.

Securing existing links

We redirect links that point to pages that no longer exist to suitable targets. Where your brand is mentioned without a link, we approach the site specifically.

Industry and local listings

For locally active businesses, we check which directories and portals make sense and keep the entries consistent. More on this under local SEO.

Which links is your website missing?

We look at your link profile together.

Contact person:
Ralph Grundmann
0228 243 313 53

Link building enquiry

Outreach and backlinks

How link building works

From the first look at your link profile to the ongoing monitoring of placed links. Rheinwunder handles the arrangements with the publishers.

Preparation

Analysis of the current link profile, a check on whether harmful links should be disavowed, and redirection of links that end in a 404 error.

Research

Continuous search for topically relevant link partners in your industry and analysis of the link profiles of your competitors, partners and suppliers.

Outreach

We contact potential link partners by email, phone or social networks.

Coordination and placement

We agree terms and topics with publishers and bloggers, write the articles and place them. On request, you approve link partners and texts yourself.

Reporting

You see all placements and a transparent cost overview in our own link outreach software searchware.de and are notified when articles are awaiting your approval.

Ongoing monitoring

Placed links are checked automatically every week, for example whether the article and link are still available or have been changed.

Link profile check

Do you know who links to your website?

We show you which links help you, which do harm and where your competitors are ahead.

Link building enquiry

Visible in Google and in AI answers

Why link building also matters for GEO

ChatGPT, Gemini, Perplexity and Google’s AI answers research the web for many questions. They rely on pages that are easy to find there and on sources that cover a topic credibly. Link building therefore works in two ways:

Links strengthen your rankings. Pages that are found easily in classic search can serve AI systems as a source. SEO is the foundation for GEO.
Mentions end up in the sources AI uses. A specialist article, a comparison or an industry portal that names your brand and your service can itself become the source of an AI answer. This applies even if the article contains no link at all.

This is what we look for in every placement:

Clear statements in the text: brand name, service and location or industry appear in the article in a way that people and AI systems can attribute without doubt.
Accessible publishers: we check whether the site is indexed and whether it allows AI crawlers.
A real readership: the partner site has a clean link profile of its own and content that is actually read.

We measure whether your brand is named in AI answers and which sources are cited there with our AI monitoring.

Big impact

The advantages of link building

Link building is a cornerstone of search engine optimisation and online marketing. The advantages at a glance:

Improved search engine ranking: high-quality backlinks from relevant and authoritative websites signal to search engines that the website is trustworthy and relevant.
Increased visibility: when sites that already have an established readership link to yours, this can lead to more visits.
Referral traffic: anyone who clicks on a link to your page is already interested in the topic.
Presence in AI answers: mentions in specialist media and on industry sites increase the chance that AI systems know and name your brand.
Competitive advantage: a targeted link building strategy helps you stand out from the competition and be perceived as a trusted source.
Long-term effect: high-quality backlinks are not easy to obtain and require time and commitment. In return, they contribute to a stable online presence in the long term.

Frequently asked questions about link building

Link building FAQs

The essentials on cost, timing and effect.

What does link building cost?

That depends on your industry, the competition and the publishers that are relevant to your topic. After analysing your link profile, we send you a quote with a fixed monthly budget. You can see all placements and your budget in our tool.

How quickly do new links take effect?

Google first has to find and assess a new link. Initial effects usually show after a few weeks, reliable results after several months. Link building is a long-term activity.

What is the difference between a backlink and a mention?

A backlink takes users to your website with a click. A mention names your brand in the text without linking. For Google, the link matters most. For AI systems, mentions are valuable too, because they learn from the text what a brand stands for.

Does link building help us to be named in ChatGPT and Google AI Overviews?

It increases the chance. AI systems draw on search results and on sources on the web. Good rankings and mentions on topically relevant sites make it more likely that your brand appears in an answer. There is no guarantee of this.

Can I have a say in where links are placed?

Yes. On request, you approve every link partner and every article text yourself before publication.

What happens to harmful links in the existing profile?

We review your link profile at the start. According to Google, disavowing links with its disavow tool is only necessary in exceptional cases, for example with many spam links and a manual action. We clarify in the analysis whether that applies to you.

Let us talk about your link profile

Which links really move your website forward?

In an initial conversation we clarify where you stand today, which goals you are pursuing and how we can support you with link building. No obligation and with an honest assessment.

Customer satisfaction

4.9

Based on 33 reviews

Link building enquiry

Ralph GrundmannFounder and Managing DirectorCall: 0228 243 313 53