SEO agency: be found when customers search

Five examples from ongoing projects. We name ROMA, the other four are anonymised. The figures come from SISTRIX for Germany, as of 28 September 2026. The SISTRIX Visibility Index expresses in a single figure how well a website is found on Google across a large number of search terms. We do not publish our clients’ absolute click or enquiry figures. The case studies are available in German only.

• ROMA, manufacturer of roller shutters and sun protection: we have managed SEO and content since April 2025, following an editorial plan since September 2025. In the twelve months after that, the Visibility Index rose from 0.41 to 1.08, and the number of keywords in the top 10 from 2,227 to 9,085. The rise in top 10 rankings began at the end of January 2026, around four months after the editorial plan started. In mid-February 2026 the local dealer and city pages went live. ROMA case study (in German)
• Company with several specialist departments: we have worked for the client since 2021. Since the relaunch of the website in December 2025, visibility has risen by 160 per cent, to the highest value since measurement began. For two of the most searched terms in its specialist areas, the website ranks first on Google (as of 7 October 2026). Case study (in German)
• Regional service provider: started in September 2021. Visibility increased by 119 per cent in the last twelve months. Five times as many keywords rank in the top 10 as two years earlier. Case study (in German)
• Manufacturer with several online shops: since May 2022 the visibility of the main domain has increased 4.5-fold. More than three times as many keywords rank in the top 10 as in May 2022. Case study (in German)
• Nationwide organisation: we have worked for the organisation since August 2020. 2.5 times as many keywords rank in the top 10 as at the start. Case study (in German)

“Chapeau to Ralph’s team! Well-founded SEO, effective GEO. The ‘superintelligence’ for our website comes from the Rhine. More precisely: from Rheinwunder!”

Tobias Löhner, Head of Marketing, ROMA KG (translated from German)

Charts, competitor comparisons and our contribution to each project: see our case studies (in German).

This, or something like it, is how companies describe their situation when they look for an SEO agency. What we do first in each case:

• “Our agency has been sending reports for years, but rankings and traffic are not moving.” First we take an independent look from outside. An SEO analysis shows what is holding the website back, technically and in terms of content, and what has been missing so far. You receive a list using a traffic-light system: critical, important, can wait.
• “A smaller competitor ranks ahead of us for our most important search terms.” Company size alone is not what counts on Google. First we compare page by page what the competitor does differently: search intent, content, internal linking and backlinks. This shows which pages need revising and which are missing. We record it in a keyword analysis with content strategy.
• “Large portals occupy all the top positions for our topics.” You will rarely outrank the portals for the broad term, but you can for many specific questions. So first we identify the questions where expertise counts for more than size. A regional service provider we work for is more visible on Google than two nationwide competitors. Large portals remain many times more visible.
• “We have been losing visibility since a Google update.” First we check whether the update is the cause: timing, affected pages and search queries in Search Console, plus the technical set-up and competitors. In 2025 a company with several specialist departments that we work for, with a website that was showing its age, lost considerable visibility after a Google update. Since the relaunch and the revision of the most important pages for each specialist department, the Visibility Index has been higher than ever before.
• “We are planning a relaunch or changing our domain.” Then it pays to involve us early. A requirements specification, redirect plan, staging check and monitoring reduce the risk of losing rankings in the move. More under SEO relaunch support.
• “We have done SEO ourselves so far and are not getting any further.” First we clarify where your team needs support. We also work as a sounding board: with SEO consulting, individual analyses and training.
• “Our rankings are good, but clicks are falling.” For many informational questions, Google’s AI Overviews already answer part of the question in the search results. First we check which of your search queries are affected and whether your pages appear there as a source. More under AI SEO.