Ralph Grundmann

  • Web design and development since 1999, SEO since 2003
  • Clients from easyJet and VisitBritain to GEMA, ROMA and Roland Berger
  • Founder of Rheinwunder (2012), training apprentices since 2013
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4.9
Based on 32 reviews
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Ralph Grundmann sits at a table with a tablet, the Rheinwunder lettering on the wall behind him.
 About Ralph 

Why I founded Rheinwunder.

“I started out in 1999 as a web designer and developer. In 2003 my marketing manager in Chester decided I should look after SEO, and I have stuck with it ever since, many of those years as an SEO consultant in London.

In 2012 I founded Rheinwunder in Bonn. The idea behind it: online marketing and the technology behind it belong in one pair of hands. That has not changed to this day.”

Ralph Grundmann, founder of Rheinwunder GmbH

Today Ralph runs Rheinwunder together with Olga Grundmann. He takes care of the technical side: technical SEO, GEO, tracking, e-commerce and product data.

 Consulting 

How Ralph can help you

Technical SEO and GEO

Crawling, indexing, rendering and site structure as the foundation for visibility on Google and in AI answers. See our GEO audit.

E-commerce

The technical foundations for online shops: shop systems, structured data, performance and accurate revenue tracking.

Product data and feeds

Compliant and complete product feeds for Google Merchant Center, marketplaces and the ChatGPT product feed.

 Expertise 

What Ralph's work is built on

Ralph combines three things that rarely come together in online marketing: a background in web development, more than 20 years of search practice and a real enjoyment of passing on knowledge.

Search since 2003

Ralph learnt search engine optimisation in the UK, first in Chester, then in London. Today he helps companies become visible on Google and in AI answers. Find out more under SEO and GEO.

Technology and measurability

Tracking, server-side set-ups, log file analyses, product feeds and our own tools. Among other things, Rheinwunder has developed appariq.ai for measuring AI visibility and the Feed Manager for ChatGPT product feeds.

Passing on knowledge

At FOM University of Applied Sciences in Bonn, Ralph taught the Online Marketing module. He holds the German trainer qualification (AEVO), and Rheinwunder has trained apprentices since 2013. In our knowledge section he explains technical terms clearly.

Career

Over 25 years of web and search: the milestones

1 of 12

1999–2003

Next Werbeagentur

Web design and web development, most recently as eBusiness Manager, Münster region

2003–2006

The Funding Corporation

Internet Marketing Specialist at The Funding Corporation, a finance company in Chester, England. It offered prime, near-prime and subprime finance; its best-known brand was Approved Car Finance. This is where Ralph came to search engine optimisation in 2003: his marketing manager at the time decided that he should take care of SEO.

2006–2007

The Search Works

SEO Manager in London at the search marketing agency of The IMW Group (clients included easyJet, Asda and Interflora), acquired by TradeDoubler in 2007. There Ralph had the privilege of working with the great Nick Hynes, CEO of The Search Works and previously head of Europe at paid search pioneer Overture.

2005–2012

AWESEM Limited

Founded the online marketing agency AWESEM Limited in Chester, England, with a business partner, Managing Director from 2007. In 2008 the German company AWESEM Limited & Co. KG followed, based in Hamburg.

2008–2020

DBD Media

Senior SEO Adviser for the London performance marketing agency founded in 2000 (PPC, SEO, influencer marketing) working with hospitality, retail and fashion brands.

2012

Founding of Rheinwunder

After parting ways with his business partner, Ralph transfers the online marketing business into Rheinwunder UG (haftungsbeschränkt) & Co. KG and moves the company from Hamburg to Bonn.

2013

First apprentice

Rheinwunder takes on its first apprentice. Since then, the agency has trained most of its staff itself, today in five IHK-certified professions.

2013–2021

Coworking Bonn

Owner. At first the office was too big for the four-person Rheinwunder team, so Ralph rented out the spare desks as coworking spaces. The coworking space stayed closed during the coronavirus pandemic, and afterwards Rheinwunder needed the space itself.

2017

Rheinwunder GmbH

Change of legal form: Rheinwunder UG (haftungsbeschränkt) & Co. KG becomes Rheinwunder GmbH; Olga Grundmann becomes second Managing Director.

2018–2019

FOM University of Applied Sciences

Lecturer for the Online Marketing module at FOM University of Applied Sciences in Bonn. Topics included advertising objectives, tracking of online and offline sales, mobile first and business and web metrics. Students finished by drawing up their own online marketing plan with objectives, measures and KPIs.

2019–2023

Plastikalternative GmbH

Managing Shareholder of a side project: Plastikalternative GmbH imported products from Thailand made from bagasse, the fibre left over when sugar cane is processed, and sold them through its own online shop.

Today

Rheinwunder GmbH

Founder and Managing Director, responsible for technical SEO, GEO, tracking, e-commerce and product data

 Qualifications 

Education, teaching and certifications

  • Background: studied at Fachhochschule Dortmund (University of Applied Sciences and Arts Dortmund), started in practice in 1999 as a web designer and web developer, in search engine optimisation since 2003. Ralph is also a trained media designer for digital and print media (IHK, German Chamber of Industry and Commerce), specialising in media operating.
  • Teaching: lecturer at FOM University of Applied Sciences for Economics and Management in Bonn (academic year 2018/19) for the Online Marketing module.
  • Training: German trainer qualification (AEVO). Rheinwunder has trained apprentices since 2013 and now offers five IHK-certified apprenticeships: marketing communications, office management, e-commerce, software development and systems integration. Find out more under Careers.
  • Seminars: together with colleagues from the team, Ralph runs Rheinwunder’s SEO seminar and GEO seminar.
  • Agency certifications: Google Premier Partner 2026, Microsoft Advertising Partner and SISTRIX-certified agency.
  • Companies: Founder and Managing Director of Rheinwunder GmbH, Bonn (Bonn Local Court, HRB 22685). Previously co-founder of AWESEM Limited in Chester (England) and AWESEM Limited & Co. KG in Hamburg, owner of Coworking Bonn and Managing Shareholder of Plastikalternative GmbH.
  • Profile: Ralph Grundmann on LinkedIn

Training at Rheinwunder: Rheinwunder has always trained most of its staff itself. For Ralph, this is part of running a company: taking responsibility for the people who learn their profession at Rheinwunder and passing on the knowledge from more than 20 years of practice within the team.

 Articles 

Articles by Ralph

Ralph has written for the Rheinwunder blog since 2014 and authored a large part of our online marketing glossary. The latest articles:

 Contact 

Initial call with Ralph.

In an initial call we look at your set-up, your goals and your existing infrastructure. This results in specific recommendations: clear, honest and without sales pressure.

Ralph Grundmann, founder and managing director of Rheinwunder, leaning against a wall next to the Rheinwunder logo
Contact person:
Ralph Grundmann
0228 243 313 53
Request a consultation
SISTRIX-zertifizierte Agentur
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4.9
Based on 32 reviews

Reviews from our Google Business Profile. We check every review against our client projects.