Measuring AI Visibility with appariq.ai

Appariq.ai measures how present a brand is in the responses of ChatGPT, Gemini, and Claude – on several levels. The Share of Voice indicates how many analysed search queries mention a brand at all. The First Mention Index indicates how early in a response the first mention occurs – the earlier, the more prominent. The Sentiment assesses whether mentions are positive, neutral, or critical. This is complemented by competitor comparisons, topic clusters and query details, which show where visibility is generated for specific search queries – and where potential still exists.

In classic search engine optimisation, the focus is on positions – rank 1, rank 2, rank 3. AI systems like ChatGPT, Gemini, and Claude operate differently: they do not provide a list of links, but rather a direct answer. Therefore, it is no longer just about whether a brand ranks anywhere, but whether it appears in this answer at all, how early it is mentioned, and in what context – positive, neutral, or critical. Additionally, there is the competitive aspect: two brands can be completely differently visible for the same search queries, without traditional ranking tools reflecting this.

GEO stands for Generative Engine Optimisation – that is, optimisation for AI systems such as ChatGPT, Gemini, and Claude. While traditional SEO aims to rank in search results, GEO focuses on whether and how a brand appears in generated AI responses. This includes content, brand and entity signals, as well as the overall digital presence that AI models use as a source.

Currently, Appariq.ai is analysing the AI visibility in ChatGPT, Gemini and Claude – the three most widely used AI systems in the German-speaking region. Coverage of additional models is already in planning.

Yes. Appariq.ai displays a dedicated competitor overview, illustrating how Share of Voice, mentions, and visibility differ between brands in ChatGPT, Gemini, and Claude. Depending on the plan, 3 (Basic), 7 (Pro), or 15 (Advanced) direct competitors can be monitored simultaneously – this makes it immediately clear who is mentioned more frequently or earlier in AI responses and where there are gaps in one’s own performance.

Appariq.ai supports multiple import methods: Query sets can be created manually, uploaded via CSV/Excel, or imported directly from the Google Search Console. Additionally, SEO keywords, PAA questions, and Bing AI data can be used as a basis for analysis. The Advanced plan also offers import via DataForSEO – including domain keywords and PAA data for even broader coverage.

Freelancers and SEO beginners who want to gain initial experience with AI visibility, in-house marketing and SEO teams in growing companies looking to operationally integrate GEO into their work, as well as agencies and medium-sized enterprises that wish to evaluate AI visibility in a scalable manner for multiple brands and clients and deliver it with white-label reports.

Access is granted directly via appariq.ai. After free registration, you can test the tool for 14 days – no credit card required, cancellable monthly. Afterwards, there are three plans to choose from: Basic (€ 39/month) for freelancers and small teams, Pro (€ 79/month) for growing businesses and in-house teams, and Advanced (€ 179/month) for agencies and larger SMEs.

Payment is conveniently made via PayPal subscription. After registration, a 14-day trial period automatically begins – the first charge occurs only afterwards. You can cancel at any time before the 14 days are up, at no cost.

This depends on the chosen plan. In the Basic plan, each keyword set is checked once a week, in the Pro plan twice a week, and in the Advanced plan three times a week. This creates a robust data history over time – and changes in AI visibility become apparent early on.

Appariq.ai automatically sends the stored search queries and prompts to ChatGPT, Gemini, and Claude, systematically analysing the generated responses. It measures whether a brand appears in the response, the position at which it first appears, and the context in which it is mentioned. These are genuine, live-generated AI responses – no simulated or cached data.

Yes. Appariq.ai operates on European infrastructure and processes data in accordance with the applicable General Data Protection Regulation. Imported data – such as from the Google Search Console – is used solely for analysis and is not shared with third parties. If you have any questions regarding data protection, our team is available at any time.

The First Mention Index indicates the character position in an AI response where a brand is first mentioned. A low value means that the brand appears early – thus prominently – in the response. A high value suggests that the mention occurs late, perhaps as a peripheral mention at the end. As a guideline: values below 500 are considered strong, anything above signals potential for optimisation.

After registration and the creation of an initial keyword set, the analysis starts automatically. Initial results are usually available within a few hours. For meaningful trends and a reliable data history, we recommend running the tool for at least two to four weeks.