GDPR-compliant server-side tracking

GDPR-compliant data collection through server-side processing
Server-Side Tracking for more stable, complete, and accurate data
Implementation, monitoring, and ongoing support by Rheinwunder

Server-side tracking enquiry

Customer satisfaction

4.9

Based on 33 reviews

Rheinwunder: Agency for Server-Side Tracking and modern tracking implementations

Server-Side Tracking for better data quality and stable website performance

Server-Side Tracking enables the collection of precise and stable marketing data, regardless of browser restrictions or ad blockers. Through server-side processing, third-party cookies are replaced, which makes it easier to meet data protection requirements and means that valuable information is no longer lost in the browser. This method significantly increases data quality and creates a reliable foundation for evaluations in Google Analytics (GA4), Google Ads and other marketing tools. Rheinwunder supports companies in the technical implementation to enable consistent and data protection-compliant web analytics.

Server-side tracking in Google Cloud

Server-side tracking in Google Cloud, especially with the Google Tag Manager (GTM) server container, represents a scalable and secure solution for precise performance analysis. Through server-side processing, tracking data is reliably collected, individually tailored, and stably transmitted to analysis and marketing tools. Google Cloud offers advanced security and privacy mechanisms as well as the option to host data in European data centres, which is ideal for projects that require high data quality and GDPR compliance.

Server-side tracking in the Azure Cloud

Server-side tracking via Microsoft Azure combines Docker technology with the GTM Server Container to ensure maximum flexibility and scalability. The use of Docker containers simplifies both data collection and the management of the tracking infrastructure. Azure provides comprehensive compliance and security standards, ensuring efficient and stable server-side data processing. This solution is particularly suitable for companies that require rapid scaling and a robust technical foundation.

Self-hosted server-side tracking

For companies with increased requirements for data protection and data control, a self-hosted tracking infrastructure offers the greatest possible independence. By using Docker in combination with the GTM Server Container, a consistent, secure, and fully controllable execution environment is created. This variant allows for precise control of all data flows, ensures that information is processed exclusively internally, and guarantees that data processing can be individually tailored to specific technical or regulatory requirements.

Why implement SST?

Server-Side Tracking for reliable and privacy-compliant performance analysis

Server-Side Tracking provides a modern and privacy-compliant foundation for precise web analytics. As third-party cookies are increasingly blocked, server-side tracking is gaining importance. The data is no longer collected in the browser but centrally on a server, where it is cleaned and forwarded in a controlled manner. This increases data quality while simultaneously meeting security and privacy requirements. This approach offers several key advantages for analysis and marketing processes.

Optimised data modelling

According to Google, conversion modelling in Google Ads and GA4 requires consent mode and minimum data volumes. Server-side tracking can make the underlying data more complete and precise. This results in more stable metrics and a foundation for reliable optimisation decisions in performance marketing.

Better data protection through cookieless tracking

Server-side tracking enables privacy-compliant, cookie-less tracking without third-party cookies. Data collection takes place directly on the server, where information is filtered, anonymised, and controlled before being shared, which is a clear advantage for GDPR-compliant implementations.

Flexibility and adaptability

Server-side setups offer significantly more options for individual design and integration of complex tracking scenarios. Data flows can be finely tuned, expanded, or supplemented with additional business logic, independently of browser restrictions.

Prevention of data loss due to browser restrictions

Ad blockers, tracking prevention, and other client-side obstacles often lead to incomplete data. Server-side tracking significantly reduces these losses, as data collection is no longer dependent on the browser, thus providing more stable and complete performance data.

Performance advantages

Fewer scripts in the browser mean shorter loading times and a better user experience. Since loading speed is a relevant Google ranking factor, server-side tracking can also have positive effects on SEO performance in the long term.

Do you have questions?

Our experts are happy to answer all your questions about Server Side Tracking, as well as our services. Together we will find the perfect marketing solution for you!

Contact person:
Ahmed Badia
0228 243 313 54

Server-side tracking enquiry

Individual solutions and transparent communication

Technical cooperation with Rheinwunder

By implementing Server Side Tracking, you gain a more comprehensive insight into user behaviour. This opens up the possibility to significantly improve the performance and accuracy of your marketing channels and tools. The resulting more precise data allows you to take action in areas such as Pay-Per-Click (PPC), Search Engine Optimisation (SEO), and Conversion Rate Optimisation (CRO) much more effectively.

Initial consultation

At the beginning of the project, the requirements, goals, and general conditions are clarified in detail. The focus is on the definition of the specific goals of the tracking as well as the legal framework, particularly with regard to data protection. This phase forms the basis for the entire project and ensures that all parties involved pursue the same expectations and objectives.

Technical analysis and concept development

In the next step, a technical analysis is carried out, followed by the concept development. During this process, the existing tracking infrastructure is thoroughly examined to identify potential data gaps. Based on the insights gained, a tailored concept for server-side implementation is developed, taking into account the specific requirements of the project.

Implementation and configuration

Subsequently, the implementation and configuration phase begins. Here, the necessary server environment is set up to enable server-side tracking. This can be done through various platforms such as Google Cloud, Microsoft Azure, Amazon Web Services, or a self-hosted solution. The goal is to handle tracking completely server-side to ensure a higher data quality and accuracy.

Test phase and quality assurance

Before the system goes live, a comprehensive testing phase will be conducted. In this phase, client-side and server-side tracking will be operated in parallel to ensure that the data is captured and processed correctly. Detailed tests will be carried out to identify and resolve any anomalies. Adjustments will be made if necessary to further optimise the tracking solution.

Go-Live and Monitoring

After a successful testing phase, the go-live of server-side tracking takes place. In this phase, tracking is activated and continuous monitoring of data quality and performance is ensured. Regular reports help to measure the success of the implementation and to carry out any necessary optimisations in a timely manner.

Continuous support and optimisation

Even after successful implementation, the project does not have to end. Continuous support and optimisation ensure that the tracking solution remains up to date. This includes regular reviews and updates to be able to respond flexibly to technical developments, legal changes, or new tracking requirements.

Individual strategies and solutions

Server Side Tracking for data protection compliant performance analyses

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Our developers are happy to assist you with any questions regarding server-side tracking.

Server-side tracking enquiry

Maximum data control and data protection

Our server-side tracking allows you to fully control data flows and ensure GDPR compliance. This not only gives you sovereignty over your data but also ensures that all relevant data protection regulations are adhered to.

Efficient data modelling for Google Ads and GA4

A server-side tracking solution helps you leverage the power of Google Ads and GA4 through precise data modelling and optimised conversions, all in a GDPR-compliant environment.

Performance optimisation through minimal client-side code

Fewer scripts and tags on the client side mean shorter loading times and an improved user experience, which positively affects search engine optimisation (SEO) and conversion rates.

Developers with marketing know-how

Our advantage lies in the combination of technical developer know-how and solid marketing knowledge, allowing us to develop tailored solutions that are both technically and strategically convincing.

Future-proof tracking solution

With the server-side implementation, you are optimally prepared for increasing browser restrictions on cookies. Our solution reduces dependencies on third-party cookies and remains stable even with future restrictions due to browser updates or legal requirements.

Seamless integration of server-side tracking into existing systems

Our strength lies in the seamless integration of server-side tracking into existing systems, allowing us to provide tailored solutions that are implemented without interruptions or disruptions to your current infrastructure.

Cookieless Tracking made easy

Everything about server-side tracking

Server-side tracking is an advanced method of data collection, where data is processed centrally and securely on the server instead of in the user’s browser. In this FAQ, we answer the most common questions about the benefits, implementation, and legal aspects of server-side tracking.

Is server-side tracking GDPR compliant?

Server-side tracking offers a GDPR-compliant way to collect data. By filtering and anonymising the data on the server, you have full control over which information is processed and shared. This way, you can ensure that only data protection-compliant data is collected and transmitted to third parties.

How does server-side tracking work with Google Analytics (GA4) and Google Tag Manager?

In GA4 and Google Tag Manager, server-side tracking is used to capture data more accurately and securely. Data can be filtered, cleaned, and only then shared, which increases the data quality and facilitates compliance with the GDPR. Additionally, it allows for a more robust and flexible implementation.

What advantages does server-side tracking offer compared to conventional tracking?

Among the biggest advantages are higher data quality, better performance due to fewer client-side scripts, more flexibility in implementation, as well as increased data security and GDPR compliance. Additionally, your tracking solution remains stable even as browsers impose increasingly strict restrictions.

Is server-side tracking future-proof?

Yes, server-side tracking is a future-proof solution, especially as browsers increasingly restrict third-party cookies. With independence from client-side cookies and the ability to operate in compliance with data protection regulations, you are well-prepared for upcoming challenges and legal changes.

How complicated is the transition to server-side tracking?

The effort depends on the existing tracking infrastructure and the desired requirements. Typically, the process begins with an analysis of your current systems, followed by the setup of the server infrastructure and implementation. With our support, the transition takes place smoothly and is implemented step by step.

Who is server-side tracking suitable for?

Server-side tracking is particularly suitable for companies that require high data quality, must adhere to strict data protection regulations, and are looking for flexible, scalable solutions. It is ideal for firms that want to utilise advanced analytics in Google Analytics (GA4) or other data-driven marketing strategies.

Let us talk about server-side tracking

How much data are you losing today?

In an initial conversation we clarify where you stand today, which goals you are pursuing and how we can support you with server-side tracking. No obligation and with an honest assessment.

Customer satisfaction

4.9

Based on 33 reviews

Server-side tracking enquiry

Ahmed BadiaSenior Software Developer Team LeadCall: 0228 243 313 54