1. Use of Google AdWords Conversion
(1) We utilise the services of Google AdWords to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). We can determine the success of individual advertising measures in relation to the data from the advertising campaigns. This allows us to display ads that are of interest to you, make our website more appealing to you, and achieve a fair calculation of advertising costs.
(2) These advertising materials are delivered by Google via so-called ‘Ad Servers’. For this purpose, we use Ad Server cookies, which allow certain parameters for measuring success, such as ad impressions or clicks by users, to be tracked. If you arrive at our website via a Google ad, a cookie will be stored on your PC by Google AdWords. These cookies typically expire after 30 days and are not intended to identify you personally. The following analytical values are usually stored with this cookie: the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions), and opt-out information (indicating that the user no longer wishes to be addressed).
(3) These cookies enable Google to recognise your internet browser. If a user visits certain pages of an AdWords customer’s website and the cookie stored on their computer has not yet expired, Google and the customer can recognise that the user clicked on the ad and was redirected to that page. Each AdWords customer is assigned a different cookie. Cookies cannot therefore be tracked across the websites of AdWords customers. We do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can identify which of the advertising measures employed are particularly effective. We do not receive any further data from the use of the advertising materials, and in particular, we cannot identify users based on this information.
(4) Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence over the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our current knowledge: By integrating AdWords Conversion, Google receives the information that you have accessed the relevant part of our online presence or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will learn and store your IP address.
(5) You can prevent participation in this tracking procedure in various ways: a) by adjusting your browser software settings, in particular, suppressing third-party cookies will result in you not receiving ads from third parties; b) by disabling cookies for conversion tracking by configuring your browser to block cookies from the domain ‘www.googleadservices.com’, https://www.google.de/settings/ads, noting that this setting will be deleted when you delete your cookies; c) by disabling interest-based ads from providers that are part of the self-regulation campaign ‘About Ads’ via the link http://www.aboutads.info/choices, noting that this setting will be deleted when you delete your cookies; d) by permanently disabling in your browsers Firefox, Internet Explorer, or Google Chrome at the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case, you may not be able to use all features of this offer to their full extent.
(6) The legal basis for processing your data is Art. 6 para. 1 sentence 1 lit. f GDPR. Further information on data protection at Google can be found here: http://www.google.com/intl/en/policies/privacy and https://services.google.com/sitestats/en.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.dataprivacyframework.gov/s/.
2. Remarketing
In addition to AdWords Conversion, we use the Google Remarketing application. This is a procedure through which we would like to address you again. Through this application, our advertisements can be displayed to you during your further internet use after visiting our website. This is done using cookies stored in your browser, through which your usage behaviour when visiting various websites is recorded and evaluated by Google. Thus, Google can determine your previous visit to our website. According to Google, there is no merging of the data collected in the context of remarketing with your personal data that may be stored by Google. In particular, according to Google, pseudonymisation is employed in remarketing.
3. DoubleClick by Google
(1) This website also uses the online marketing tool DoubleClick by Google. DoubleClick uses cookies to serve relevant ads to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Through a cookie ID, Google records which ads are served in which browser and can thus prevent them from being displayed multiple times. Furthermore, DoubleClick can use cookie IDs to record so-called conversions related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser’s website using the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain any personal information.
(2) Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence over the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our current knowledge: By integrating DoubleClick, Google receives the information that you have accessed the relevant part of our online presence or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will learn and store your IP address.
(3) You can prevent participation in this tracking procedure in various ways: a) by adjusting your browser software settings, in particular, suppressing third-party cookies will result in you not receiving ads from third parties; b) by disabling cookies for conversion tracking by configuring your browser to block cookies from the domain ‘www.googleadservices.com’, https://www.google.de/settings/ads, noting that this setting will be deleted when you delete your cookies; c) by disabling interest-based ads from providers that are part of the self-regulation campaign ‘About Ads’ via the link http://www.aboutads.info/choices, noting that this setting will be deleted when you delete your cookies; d) by permanently disabling in your browsers Firefox, Internet Explorer, or Google Chrome at the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case, you may not be able to use all features of this offer to their full extent.
(4) The legal basis for processing your data is Art. 6 para. 1 sentence 1 lit. f GDPR. Further information on DoubleClick by Google can be found at https://www.google.de/doubleclick and http://support.google.com/adsense/answer/2839090, as well as on data protection at Google in general: https://www.google.de/intl/en/policies/privacy. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield.
4. Meta Pixel (Facebook Custom Audiences)
(1) We use the so-called Meta Pixel of Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Meta”) on our website, provided you have given us your consent.
(2) The pixel enables us to track the behaviour of users after they have seen or clicked on a Facebook or Instagram ad. This allows us to record the effectiveness of the advertising for statistical and market research purposes and to optimise future advertising measures. In addition, the Meta Pixel enables interest-based advertising on Facebook, Instagram and in the Meta Audience Network (“Custom Audiences”).
(3) Through the Meta Pixel, your browser automatically establishes a direct connection to Meta’s servers. We have no influence over the scope and further use of the data collected by Meta through the use of this tool. Meta may link this information to your Facebook or Instagram account and also use it for its own purposes (for example to create usage profiles).
(4) Legal basis: the Meta Pixel is only used with your express consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. You can withdraw this consent at any time via our consent manager.
(5) Data transfer to third countries: data processing by Meta may also take place in the USA. Meta relies on the EU Standard Contractual Clauses (SCC) as appropriate safeguards within the meaning of the GDPR.
Further information on the processing of your data by Meta can be found at: https://www.facebook.com/about/privacy/
5. Use of Bing Ads
We use the service “Bing Ads” (ads.microsoft.com), provided and operated by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft”), to draw attention to our attractive offers with the help of advertising materials on external websites. This allows us to determine, in relation to the data from the advertising campaigns, how successful the individual advertising measures are. Our interest is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs.
If you reach our website via a “Bing Ads” advertisement, a cookie will be stored in your web browser by Microsoft. These cookies are used to measure the success of the advertisements, specifically to determine whether someone who clicked on the advertisement and thus reached our site has reached a previously defined target page (“Conversion Site”). Furthermore, Microsoft collects and processes information through the cookie for the creation and use of pseudonymous usage profiles, which serve to analyse user behaviour and display advertisements. We do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Microsoft. Based on these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive further data from the use of the advertising materials, and in particular, we cannot identify users based on this information.
You can prevent participation in this tracking procedure in various ways:
a) by adjusting the settings of your browser software, in particular, suppressing third-party cookies will result in you not receiving advertisements from third parties; or
b) by your objection, which you can declare in the settings at Microsoft.
The legal basis for processing your data is Art. 6 para. 1 sentence 1 lit. f GDPR. Further information on data protection at Bing Ads and Microsoft can be found here: https://privacy.microsoft.com/de-de/privacystatement. Microsoft has submitted to the EU-US Privacy Shield, https://www.dataprivacyframework.gov/s/.
6. Use of ChatGPT Ads
We display advertisements within the ChatGPT service. The provider is OpenAI Ireland Limited, 1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1, D01 YC43, Ireland (“OpenAI”). OpenAI is solely responsible for the display of advertisements within ChatGPT and the processing of data of ChatGPT users that occurs in this context. Therefore, we have no influence over the processing of your personal data by OpenAI.
To measure the effectiveness of our campaigns and to attribute conversions – defined by us as events such as page views by you, submission of the contact form in our dealer search, and customer conversions – to the displayed advertisements, we additionally use the pixel provided by OpenAI and the Conversion API on our website. We also receive reporting data from OpenAI, particularly reports, analyses, metrics, and insights related to the conversion tools that we use for measuring, analysing, optimising, and reporting on the conversion tools and services.
The OpenAI Pixel and the OpenAI Conversion API will only be loaded and executed if and after you have given your consent via our consent management system. Until then, and in the event that you do not provide consent, these will remain blocked.
The legal basis for storing information on your end device and for accessing information already stored there is your consent under § 25 para. 1 TDDDG. The legal basis for the subsequent processing of your personal data, including transmission to OpenAI, is your consent under Art. 6 para. 1 lit. a GDPR. Consent is voluntary; if you do not provide it, you will not incur any disadvantages when using our website, and the processing explained here will not take place.
As part of the processing, the following data will be processed:
- the designation of the triggered conversion event,
- the time of the event (timestamp),
- the URL of the page where the event was triggered, as well as the previously visited page (Referrer),
- the campaign or click identifier that was passed from the advertisement when our website was accessed,
- the conversion value and the currency,
- an order or transaction identifier as well as an event ID to avoid double counting,
- Your IP address,
- Information about your browser and device (including User-Agent, language settings, screen resolution),
- the identifier assigned within the framework of the conversion tag.
If you have consented, we will additionally transmit the following details or events that you provided in the order process/request form to OpenAI:
- Event type,
- Timestamp,
- the hashed contact details
- possibly an order value.
This information is already converted in your browser using the SHA-256 procedure into checksums (“hash values”) before being transmitted. We do not transmit the underlying clear data to OpenAI. OpenAI matches the hash values with the corresponding values of registered user accounts at OpenAI to attribute a conversion to a previously displayed advertisement.
We process the data to attribute conversions to our ChatGPT advertising campaigns, to measure the effectiveness of our advertisements, and to evaluate and optimise our campaigns. OpenAI further processes the transmitted data for its own purposes in accordance with the terms applicable to the advertising services, particularly for the provision of reports as well as for measuring, optimising, and improving the advertising services.
No automated decision-making in individual cases, including profiling with legal effect or similarly significant impairment within the meaning of Art. 22 (1) GDPR takes place.
For information on data transfer to third countries during processing by OpenAI under its own responsibility, please refer to the privacy information of the provider linked at the end of this section.
The conversion data we store ourselves is retained only as long as necessary for the stated purposes or as required by legal retention obligations; thereafter, it will be deleted or anonymised. The retention period at OpenAI is determined by OpenAI’s specifications and is based on the purpose of processing, the nature and sensitivity of the data, the existing risk, and legal obligations.
You can withdraw your consent at any time with effect for the future. The legality of the processing carried out until the withdrawal remains unaffected; data already transmitted to OpenAI is not covered by the withdrawal. You can make the withdrawal through the settings of our consent management system.
For further information on processing by OpenAI and on exercising your rights against OpenAI, please visit https://openai.com/de-DE/policies/eu-privacy-policy/ as well as https://help.openai.com/de-de/articles/20001047-ads-in-chatgpt