ChatGPT Ads Agency – Advertising in the OpenAI Ads Manager

Campaign launch in the OpenAI Ads Manager
Conversion tracking via pixel and API
GEO and SEA expertise from a single source

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ChatGPT ad campaigns with Rheinwunder

ChatGPT Ads from our experts: Advertising where purchasing decisions are prepared

Since September 2026, the Self-Serve Ads Manager has been available for advertisers in Germany, Austria, and Switzerland. This allows advertising in ChatGPT to be booked directly through OpenAI for the first time. Rheinwunder plans, launches, and optimises your ChatGPT Ads campaigns, from the account to tracking and ongoing support. Thanks to the close collaboration of our teams from SEA, GEO, and Analytics, we are the right partner for a channel that combines search intent and conversation.

Measurable from the first campaign

Before a euro budget flows, tracking is in place: OpenAI Pixel, Conversions API, and UTM parameters are set up and connected to your existing setup. You will see from day one which enquiries, purchases, or registrations come from ChatGPT.

Beta channel with a clear test plan

The Ads Manager is still in beta, targeting and reporting are narrower than with Google or Meta. Therefore, we start with a fixed test budget, clear hypotheses, and defined exit criteria. Only when the numbers add up do we scale.

Conversation context instead of keyword list

In ChatGPT, users ask questions in complete sentences, not in search terms. Therefore, we are developing an intent map: the conversational situations in which your offering is the right answer. This will serve as the foundation for ad texts and landing pages.

Advantages and Benefits of ChatGPT Ads

What distinguishes ChatGPT Ads from traditional search engine advertising

Context instead of keywords

ChatGPT Ads do not primarily work with keywords, but rather with the conversation context: topic, approximate location, device type, time of day, and language. From “men’s hiking shoes”, a complete set of requirements often emerges in the chat, such as wide feet, waterproof, and a budget of 180 euros. Those who understand this context create more targeted ads than with mere keyword lists.

Reach ready-to-buy users

According to OpenAI, around 20 per cent of ChatGPT conversations are related to a commercial intent. Users research, compare, and prepare decisions. Initial case studies published by OpenAI mention a threefold Return on Ad Spend for an e-commerce client within 28 days and a new customer share of over 80 per cent in the advertising traffic.

Start now before the click prices rise

In every new advertising channel, the first few months offer the best value for money: little competition, low click prices, and plenty of learning potential. Those who start with a structured test today will have robust data when the competition follows suit. Those who wait will pay more for the same insights later.

Product feed campaigns for e-commerce

Product feed campaigns are particularly relevant for retailers. Ads are generated directly from structured product data, similar to Google Shopping. Those who already maintain a clean feed for Google Shopping can utilise it for ChatGPT Ads with a few adjustments. We handle the preparation.

Tracking that also works seamlessly for ChatGPT Ads

OpenAI relies on its own pixel and a conversions API. With our server-side tracking experience, we integrate new channels seamlessly into your existing setup, rather than producing siloed data. This way, you can compare ChatGPT ads with Google, Microsoft, and Meta on a common data basis.

Do you have questions?

Our experts are happy to answer any questions you may have about ChatGPT Ads and SEA, as well as our services. Together, we will find the right campaign strategy for you!

Contact person:
Gaspard von Harnier
0228 243 313 53

Send a contact request now!

Process & Collaboration

ChatGPT Ads Campaigns with Rheinwunder: This is what the collaboration looks like

Kick-off and potential analysis

We assess your offer, your target audience, and your existing SEA and GEO foundation. The result is an honest evaluation of which goals are realistic with ChatGPT Ads and what test budget is sensible for this.

Set up account and tracking

We set up your account in the OpenAI Ads Manager or take over an existing one, implement the OpenAI Pixel and the Conversions API, and connect both with your analytics setup so that every conversion can be attributed.

Intent research and campaign setup

We develop the conversation situations in which your offer is the answer, formulate tailored advertisement texts, prepare your product feed, and select the appropriate bidding model: CPM, CPC or oCPC.

Test phase with clear criteria

The first weeks operate with a fixed budget and defined success criteria. We assess click quality, conversion rate and cost per acquisition in direct comparison to your other channels and decide together whether and how to scale.

Scaling, optimisation and reporting

As with all our SEA channels, we continuously monitor performance, costs, and audience quality. You will receive transparent monthly reports, and we continually adjust bids, budgets, and ads to align with your goals.

ChatGPT ad campaigns by experienced SEA and GEO professionals

A team for paid and organic AI visibility

Eine Frau präsentiert vor einem Flipchart, während drei Personen zuhören und Notizen machen.

Free consultation

GEO and SEA from a single source

Other agencies treat ChatGPT visibility and ChatGPT Ads separately. With us, both teams work together. Our own AI visibility tool already shows how your brand performs in ChatGPT, Gemini, and Claude, and this helps us identify where paid ads can close the biggest gaps.

Honest expectations instead of hype

The Ads Manager is in beta, and reliable benchmarks for Germany are just being established. Therefore, we do not promise results that no one can deliver yet, but rather a clean test with clear criteria. What we commit to, we deliver.

Tracking and numerical affinity

Over 11 million euros in media budget and 49 active SEA accounts have taught us: without clean tracking, every channel decision is a guess. This is even more true for a brand new channel.

Interdisciplinary collaboration

Our close integration of SEO, GEO, SEA, and development ensures that ChatGPT Ads do not run in isolation, but rather strengthen your overall strategy.

FAQ

The most common questions about ChatGPT Ads

What are ChatGPT Ads?

Clearly marked, sponsored advertisements that appear below a ChatGPT response. They are separate from the actual model output and run on a separate system.

Since when can one run ChatGPT ads in Germany?

Ads in ChatGPT have been displayed in Germany since 24 August 2026, initially in the Free and Go plans. Since September, the Self-Serve Ads Manager has been opened as a beta for eligible advertisers in Germany, Austria, and Switzerland. Plus, Pro, Business, Enterprise, and Edu remain ad-free.

Can I book now as a medium-sized enterprise?

Yes. Through the Self-Serve Ads Manager, companies can create, budget, and evaluate campaigns directly, with no minimum budget required. We set up your account, handle tracking and campaign setup, and provide ongoing support for the campaigns.

What do ChatGPT Ads cost?

OpenAI does not specify list prices. Billing is done per thousand contact price (CPM), per click (CPC), or as a conversion-optimised click price (oCPC). Reliable click prices for Germany are just emerging. Therefore, we start with a manageable test budget and derive the actual costs per conversion for your offer from this.

How do I measure the success of ChatGPT Ads?

About the OpenAI Pixel, the Conversions API, and UTM parameters. This allows you to track purchases, inquiries, or registrations following an ad contact and compare them with other channels in your existing analytics setup. We will handle the setup.

Do advertisements influence the responses of ChatGPT?

No. According to OpenAI, the advertising and chat model operate separately. Advertisers cannot shape, rank, or alter responses.

How do ChatGPT Ads differ from Google Ads?

ChatGPT Ads target the conversational context rather than traditional keywords and appear as a standalone block instead of in a search results list. Targeting, reporting, and automation are even more streamlined in the Ads Manager than with Google Ads. For advertisers, this means different ad texts and different success measurement, but a similarly purchase-oriented environment.

What does GEO have to do with ChatGPT Ads?

GEO ensures organic visibility in AI responses, while ChatGPT Ads serve as the paid channel alongside it. Both complement each other but do not replace one another, just like SEO and Google Ads.

Collaboration with other services

ChatGPT Ads in conjunction with SEO, GEO, and tracking

ChatGPT Ads are not a solo channel. Combined with GEO, they ensure that your brand appears in both organic and paid AI responses. With clean Server-Side Tracking, conversions remain measurable, even when a new channel is added. And those who already maintain Google Shopping feeds have already done half the work for ChatGPT product feed campaigns.

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