SEA Seminars by Rheinwunder

  • Versatile seminars on the topic of SEA
  • For beginners and advanced learners
  • Individual SEA seminars tailored to your team
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 All important information about search engine advertising (SEA) 

SEA seminars at Rheinwunder

In our individually tailored SEA seminars, we teach you what you need to know for successful search engine advertising. From the basics to optimising your campaigns for maximum revenue. Our experts will show you practically how to effectively use Google Ads, Google Shopping, Microsoft Advertising (formerly Bing Ads), and Facebook marketing to sustainably increase your revenues.

SEA seminars for beginners and advanced users

Our SEA seminars are designed for both beginners who want to learn the basics of search engine advertising, as well as for experienced users who want to further expand their knowledge. We offer flexible training formats that adapt to your current knowledge and your individual goals. Whether in group workshops or in personal one-to-one coaching, we tailor the seminar to your needs!

Individual SEA strategies for your success

Every company has different requirements for its advertising campaigns. In our seminar, we will jointly analyse your target audience, competition and current website to develop tailored SEA strategies. We will show you how to manage and optimise your ads to achieve the greatest possible success, and how to realise your objectives with targeted campaigns.

Successful SEA campaigns and measurable results

Whether in the creation of a new SEA account or in the optimisation of existing campaigns, our SEA training sessions show you how to increase revenue through targeted management and optimisation of your ads. Additionally, you will learn how to measure the success of your SEA measures with the right Key Performance Indicators (KPIs) to continuously improve your campaigns.

 With SEA to Success: Tailored Strategies for More Revenue 

Content of our SEA Training

SEA requires a clear strategy and a well-functioning website to achieve the desired success. When these prerequisites are met, SEA can be an essential part of your e-commerce strategy to significantly increase revenue through targeted management and optimisation. In our SEA seminar, you will learn the steps from an effective start with a small budget to building a profitable SEA account for high-revenue online shops. Our seminar leaders provide you with practical expertise and optimise customer accounts daily based on the latest developments and trends.

Setting Up an SEA Account

A successful SEA account requires a solid foundation. We will show you how to strategically set up your account from the beginning to achieve long-term success.

Creation of campaigns

Learn how to implement clear goal definitions in your campaigns and develop targeted measures to effectively reach your target audience.

Remarketing campaigns

Re-engaging former website visitors is an effective strategy to win back lost leads. We will show you how to successfully conduct remarketing.

Keyword reporting and optimisations

Long-term SEA success requires continuous optimisation and a precise keyword-analysis. Learn how to continuously adjust your campaigns and align them with the actual keywords used by your target audience to achieve sustainable performance and maximum results.

Utilising data analyses for campaigns

Successful SEA strategies are based on solid data analysis. Learn how to evaluate the relevant figures and draw profitable conclusions from them.

 Modules 

Overview of seminar topics and modules

Basic SEA

Einsteigerseminar zum Suchmaschinenmarketing

approx. 4 Stunden
Bonn
simple

Das SEA-Basismodul beinhaltet alle notwendigen Grundlagen und versetzt die Seminarteilnehmer in die Lage SEA zu verstehen und die eigenen Bedürfnisse besser einschätzen zu können.

Inhalte des Seminars:

approx. 4 Stunden
  • Anlegen eines Kontos mit E-Mail Adresse und Einstellungen

  • Smart-Kampagnen für Einsteiger

  • Aufbau eines Kontos: Zieldefinition und Landingpage

  • Aufbau Kampagnen, Anzeigengruppen und Anzeigen

  • Anlegen einer Suchnetzwerk und Display Kampagne

  • Einbindung des SEA-Kontos mit Google Analytics

  • Price on request
  • Date by arrangement
  • Up to 6 people on site, up to 12 remote

You will be taken to the contact form. The module is already entered there.

Advanced SEA

Suchmaschinenmarketing für Fortgeschrittene

approx. 8 Stunden
Bonn
medium

SEA für Fortgeschrittene richtet sich an Teilnehmer des Basismoduls bzw. an alle, die über Vorkenntnisse im Suchmaschinenmarketing besitzen. Dieses Modul ist in mehrere Blöcke unterteilt, welche nach Ihren Bedürfnissen individuell zusammengestellt werden können.

Inhalte des Seminars:

approx. 8 Stunden
  • Gemeinsame Durchsicht des Kontos

  • Prüfung auf Ausnutzung aller verfügbaren Einstellungen

  • Kampagnen optimieren: Gebotsstrategie, Werbezeitplaner, Keyword-Report

  • Anzeigen optimieren: Anzeigenrotation, Textoptimierung

  • Keywords optimieren: Keyword-Reporting und Planung

  • Price on request
  • Date by arrangement
  • Up to 6 people on site, up to 12 remote

You will be taken to the contact form. The module is already entered there.

Expert SEA

Suchmaschinenmarketing für Experten

approx. 8 Stunden
Bonn
hard

SEA für Fortgeschrittene richtet sich an Teilnehmer des Basismoduls bzw. an alle, die über Vorkenntnisse im Suchmaschinenmarketing besitzen. Dieses Modul ist in mehrere Blöcke unterteilt, welche nach Ihren Bedürfnissen individuell zusammengestellt werden können.

Inhalte des Seminars:

approx. 8 Stunden
  • Aufbau von Google Shopping zur Erhöhung der Conversion-Rate

  • Aufbau von Performance Max und AI Max für Suchkampagnen zur Erhöhung der Conversion-Rate

  • Aufbau von Suchnetzwerkkampagnen zur Erhöhung der Conversion-Rate

  • Integration und Aufbau von Remarketing-Kampagnen zur Erhöhung der Conversion-Rate

  • Keyword-Analyse zur Erhöhung der Conversion-Rate

  • Price on request
  • Date by arrangement
  • Up to 6 people on site, up to 12 remote

You will be taken to the contact form. The module is already entered there.

 Organisational details about our SEA seminars 

All important information about Rheinwunder SEA training

Who is the SEA seminar aimed at?

Our seminars are ideal for anyone who wants to build, expand or deepen their knowledge in the area of SEA. Regardless of whether you want to better manage and understand a SEA agency in the future or become operational yourself to implement the knowledge gained in your daily business, our workshops provide the suitable framework.

The workshops are modularly designed and can be flexibly assembled according to your wishes. Instead of boring presentations, we focus on practical learning, where you have the opportunity to apply what you have learned directly in your own project. After the seminar, our seminar leaders are of course available for individual questions and further consulting.

What basic requirements are necessary for the training?

For our basic module, no special prior knowledge is required. A basic interest in how search engines work and the ability to use a browser safely is completely sufficient.

For the advanced modules, you should already have some prior knowledge in the area of SEA. In an initial consultation, we will discuss together which seminar level best fits your current knowledge and goals to ensure that you gain the maximum benefit from the workshop.

Where do the seminars take place?

You have full flexibility in choosing the training location. At Rheinwunder, we offer you a modern and comfortable training environment, perfectly suited for workshops with up to six participants.

If you prefer to conduct the training in your own premises, we are happy to come directly to you on-site.

In addition, we also offer digital training via web conference. We use various conference tools that we select according to your preferences. Before each online training, we conduct a technical check to ensure that everything works perfectly and that the workshop can start on time.

How many participants can attend a SEA seminar?

Our seminars and workshops are designed to be interactive and practice-oriented, with plenty of room for questions, discussions, and the exchange of experiences. To encourage this active participation, we have limited the number of participants to a maximum of twelve people. This allows all participants to be intensively involved, and there is enough time to address individual concerns. The limit of twelve applies to remote training. In our training room in Bonn we work with up to six people.

For a lively and productive learning environment, we recommend a minimum of four participants. This allows for different perspectives to be brought into the discussion and promotes the exchange of experiences, which further enhances the learning effect for all involved.