Your certified affiliate marketing agency

  • Increase your reach and boost your revenue
  • Performance-based remuneration with full cost control
  • Benefit from our partner network and experience
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 Strategy, operational support and scaling of affiliate programmes from a single source 

Affiliate marketing agency for sustainable growth

Rheinwunder is a specialised affiliate marketing agency that supports companies in the strategic development, operational management, and scaling of powerful affiliate programmes.

The focus is not on individual measures, but on a holistic management: from conception through publisher management to continuous optimisation of performance, reach, and profitability.

With many years of experience, a developed network of relevant publishers, and certified partnerships, Rheinwunder ensures that affiliate marketing contributes measurably to business success.

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 Rheinwunder, the Affiliate Marketing Agency from Bonn 

Affiliate Marketing for Your Success

The team at Rheinwunder has over 20 years of experience and offers tailored affiliate marketing strategies that have been proven to increase revenue. With innovative approaches and a deep understanding of the market, Rheinwunder optimises your campaigns for maximum success. Trust in our expertise and let your brand grow through targeted affiliate marketing.

Strategic Consulting & Concept Development

We will identify your competitive environment and potential affiliates with you. Subsequently, we will create a tailored affiliate marketing concept for you.

Active scouting for acquiring new partners

Due to the excellent networking of the Rheinwunder affiliate team, we quickly attract individual affiliates that perfectly match your products or services. Through Affiliate Newsletter, our partners are always well informed.

Continuous monitoring of the respective affiliate programme

We take care of the daily and meticulous monitoring of the affiliate programme including its success metrics. This way, we keep everything in view and can flexibly optimise and adjust to guarantee your successes.

 

 Affiliate Marketing Programme: Audit 

“The sky is the limit” - The boost for your existing affiliate programme

You already have an affiliate programme – whether managed in-house or by a service provider – and you would like to receive a neutral third-party perspective on whether all opportunities for success have been fully exploited?

We are happy to assist you with this: We analyse your affiliate marketing potentials using our extensive experience and precise benchmarks, and compare these with your existing programme. In an ideal world, we would confirm that everything is running excellently. In the other case, we will create a prioritised and well-reasoned action list for optimisation measures: We will discuss this in detail with you (and your service providers if necessary) and jointly determine the to-dos. With the help of such an affiliate marketing audit, you will receive the perfect tools to significantly boost your programme and noticeably optimise performance.

 Affiliate Marketing Benefits 

Affiliate Marketing for Increased Sales

In contrast to many other online marketing channels, where media budgets are incurred, costs in affiliate marketing only arise when a pre-defined outcome has been achieved with you. An affiliate programme is therefore a cooperation agreement between a merchant (advertiser), that is you, and its affiliates (partners), who are compensated based on success. The subject of this cooperation is the promotion and distribution of services or products with the aim of increasing demand for them.

Full cost control and low risk factors

In affiliate marketing, exploding media spends through paid impressions or clicks are excluded. Instead, this model offers precise and detailed success and revenue control using state-of-the-art tracking and reporting tools. Regular reporting and fixed meetings ensure that you always maintain a complete overview. High transparency in all transactions forms the basis for the remuneration of partners, ensuring accurate revenue allocation. This way, you benefit from a clear and fair settlement of your partner compensations.

Reach for your brand

By linking to thematically related websites, the reach of your portfolio or brand is significantly increased. This not only provides an important additional branding effect but also makes your brand more visible and valuable. Your content is placed exactly where it can shine best and is thus optimally positioned.

Symbiosis with other marketing channels

Additional valuable synergies are possible as further online marketing activities can be seamlessly integrated. These include, for example, search engine optimisation, backlink management and blog marketing. This maximises your reach and efficiency in online marketing.

Marketing through affiliates

Through affiliates, you cover a variety of online marketing channels, as they provide additional advertising for you in relevant channels such as Social Media Marketing, Display, SEO, SEA and many others.

Do you have questions?

Our experts are happy to answer all your questions regarding affiliate marketing and our services. Together, we will find the perfect marketing solution for you!

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Contact person:
Katharina Wiest
0228 912 51 19
Send a contact request now!
 Your professional affiliate agency  

This is how affiliate marketing works with Rheinwunder

Discover the world of affiliate marketing with Rheinwunder and boost your sales like never before. Our experienced team develops customised strategies that are perfectly tailored to your brand. Let our innovative approaches convince you and elevate your marketing to a new level.

1

Strategic consulting & concept development

We will analyse your competitive environment and potential affiliates with you. Subsequently, we will create a tailored affiliate marketing concept for you.

2

Establishment and continuous optimisation of your affiliate marketing programme

On the identified network, we create an attractive affiliate partner programme for your potential partners, including the corresponding promotional materials (affiliate banners, links, feeds, etc.)

3

Active scouting for acquiring new partners

Due to the excellent networking of the Rheinwunder affiliate team, we quickly acquire individual affiliates that perfectly match your products or services. Through Affiliate Newsletter, our partners are always well informed.

4

Continuous monitoring of the respective affiliate programme

As with all online marketing channels, consistent and thorough monitoring of the affiliate programme including its success metrics is of paramount importance and is a matter of course at Rheinwunder.

5

Support and promotion of existing affiliates

Due to the close coordination with you, we provide partners with essential support to enhance the success of your programme.

6

Creation and optimisation of suitable advertising materials & hosting

We are also happy to provide professional support in the area of advertising material creation (text, graphics, etc.). Please let us know if internal resources cannot cover this part.

 Benefit from the experience of others 

Why choose an agency for affiliate marketing?

You can see that affiliate marketing is profitable. But why should a seller choose to hire an agency for affiliate marketing instead of taking it on themselves? Among other reasons, it is because most agencies that have been in this industry for a longer time have established a multitude of connections over the years and have consistently maintained them.

It takes time to build contacts and create a network of potential partners. By hiring an agency for your affiliate marketing, you save yourself the years of work in building. It is also advantageous that most agencies do not solely focus on affiliate marketing but are also active in the areas of SEO and SEA, such as Rheinwunder.

If you ever wish to expand your online presence, this can be conveniently done with an agency you are already familiar with. And even if you have no interest in areas other than affiliate marketing, it is still sensible to hire an agency like Rheinwunder. This is because, as we are extensively involved in online marketing, we are always up to date with the current state of knowledge and remain consistently engaged.

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 Start successfully with affiliate marketing now 

Affiliate marketing with Rheinwunder

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We have now sufficiently explained that affiliate marketing is the perfect springboard for your products. But why is affiliate marketing something special at Rheinwunder? Let us explain:

Years of experience in affiliate marketing

We have extensive experience in key markets and industries. We know the top publishers, the most successful compensation models, and the specifics of various verticals.

Handcrafted marketing

If you believe some tool manufacturers & Co, you might think that online marketing can be managed almost fully automatically. However, this is not the case. This is where we at Rheinwunder come in. We understand that despite all the AI, the crucial difference lies in the fact that much is still done ‘by hand’. This is where we can help.

Personal contact with publishers

The acquisition of already known or completely new Affiliate Publishers is automatically handled during the pre-qualification process, but personal contact to achieve the best performance from each affiliate cannot be replaced. We always maintain the closest contact with our partners and thus enable the best deals.

The right instinct for trends and seasons

Trends and seasons vary fundamentally depending on the industry. Here, we initially draw on your firsthand knowledge, as well as our own experiences. Through close collaboration with you and addressing your individual needs, we achieve the best results together.

Wide network with various publishers

It takes time to establish contacts and build a network of potential partners. With Rheinwunder, you save yourself the years of work involved in building a network and start already halfway down the racetrack.

Linking with other marketing areas

It is advantageous that at Rheinwunder we do not solely engage in affiliate marketing, but also operate in the areas of SEO, SEA and in Social Media Marketing. This way, we can assist you beyond affiliate marketing in optimising your online presence.

 Important Evaluation Criteria 

Our Certifications as an Affiliate Marketing Agency

Certificates are recommendations from an objective, informed third party. The fact that nearly everyone relies on some form of rating system demonstrates the popularity of platforms like TripAdvisor or Trustpilot. At Rheinwunder, we recognise the benefits and relevance of external evaluation options, and we are pleased to inform you about our agency’s certifications.

We are proud to have been officially recognised as a Tradedoubler Certified Agency since July 2020. We are among the top agencies at both Tradedoubler and Awin Agency, as we impress through our transparency, customer focus, and our targeted and strategic approach. We look forward to meeting you so that you can form your own impression!

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 The most important questions regarding strategy, technology, costs, and collaboration at a glance. 

FAQ: Affiliate Marketing with Rheinwunder

This FAQ consolidates key questions surrounding affiliate marketing, from compensation models and technical requirements to data protection and the role of specialised agencies. This provides a clear overview of how affiliate marketing can be structured and professionally supported by Rheinwunder.

What is affiliate marketing?

Affiliate marketing is a performance marketing channel where companies (advertisers/merchants) collaborate with external partners (publishers/affiliates). These partners promote products or services through their own channels and receive a commission when a predefined action (e.g., purchase, lead) occurs. Costs are primarily incurred when measurable success is achieved.

How does affiliate marketing work in detail?

Affiliates integrate special tracking links, banners, or product feeds. If a user clicks on one and subsequently completes a purchase or registration, for example, the tracking system assigns this conversion to the corresponding affiliate. On this basis, the commission settlement takes place.

What advantages does affiliate marketing offer compared to other channels?
  • Predominantly performance-based remuneration (e.g. CPO, CPL)
  • High cost transparency and clear attribution of revenue and commission
  • Scalable reach across many publisher models
  • Additional branding and reach effects through placements on thematically relevant pages
  • Strong synergies with SEO, SEA, paid social, and analytics
Which companies are suitable for affiliate marketing?

Affiliate marketing is suitable for, among others:

  • Online shops with clearly measurable revenue
  • Subscription and membership models (e.g. software, streaming, digital services)
  • Financial, insurance, and telecommunications products
  • Travel, home & living, lifestyle, sport & fitness, as well as other e-commerce verticals

It is important to have a clearly defined target action (purchase, lead, registration) and a clean tracking of conversions.

What types of publishers are there in affiliate marketing?

The most important models include:

  • Content Publisher (magazines, guides, blogs)
  • Price comparison and product portals
  • Coupon and deal sites
  • Cashback and loyalty programmes
  • Email publishers
  • Influencers and social media profiles
  • Retargeting and display publishers

A professional agency ensures a balanced, brand-appropriate publisher portfolio.

What does an affiliate marketing agency actually do?

A specialised agency typically takes on:

  • Strategic consulting and programme conception
  • Selection of network or in-house solution
  • Definition of remuneration models and programme conditions
  • Acquisition, onboarding, and support of publishers
  • Ongoing optimisation (actions, special placements, commission adjustments)
  • Monitoring, reporting, and forecasting
  • Coordination with other channels such as SEO, SEA, Social Ads and Analytics
What role does Rheinwunder play as an affiliate marketing agency?

Rheinwunder combines over 20 years of experience in online marketing with a well-established network of top publishers and affiliate networks. The affiliate team develops individual strategies, sets up programmes both technically and organisationally, takes on active scouting, and provides daily support.

A particular focus is on “handcrafted marketing”: Personal contact with publishers, finely tuned conditions, close monitoring, and a strong integration with SEO, SEA, social media, and web analytics ensure that campaigns not only run but also perform measurably.

What compensation models are there in affiliate marketing?

Typical models include:

  • CPO (Cost per Order) – commission per order
  • CPL (Cost per Lead) – commission per qualified lead
  • CPC (Cost per Click) – remuneration per click (rather supplementary)
  • Hybrid models – a combination of fixed amount and revenue commission
  • Recurring-/Lifetime models – recurring commissions for subscription or licence models

The selection is based on margins, objectives, and the planned role of the channel in the marketing mix.

What are the typical costs in affiliate marketing?

The costs generally consist of three components:

  1. Publisher commissions (variable, depending on sales/leads)
  2. Network fees (e.g. setup and ongoing fees with AWIN, Tradedoubler & Co.)
  3. Agency fee (e.g. monthly retainer, performance component or hybrid model)

By focusing on performance-based remuneration, the risk compared to traditional media budgets is usually manageable.

Which networks typically run affiliate marketing?

Many programmes are managed through established networks such as AWIN, Tradedoubler, AdCell, Webgains, or specialised vertical networks. Alternatively, in-house programmes are possible, where tracking and billing are handled within one’s own tech stack. Rheinwunder selects the appropriate setup depending on the industry, goals, and desired publisher structure.

What certifications does Rheinwunder have in affiliate marketing?

Rheinwunder is also recognised as an AWIN Certified Agency and a Tradedoubler Certified Agency, working closely with leading networks. These certifications confirm a transparent, strategic approach, deep market know-how, and high quality standards in the management of affiliate programmes.

What technical requirements are needed?

The foundation is reliable, data protection-compliant tracking:

  • Integration of a tracking pixel or script in the shop or website
  • Passing on relevant parameters (e.g. click IDs) up to checkout
  • Incorporation into consent management (CMP)
  • optional: server-side or hybrid tracking for greater stability

Rheinwunder takes care of the technical coordination and implementation with the network, tag management, web analytics, and internal IT/shop teams, tests the implementation (e.g. through test orders), and ensures that conversions are accurately recorded.

How are data protection and consent taken into account?

Data protection compliant affiliate marketing includes:

  • Transparent information in the privacy policy
  • Integration of affiliate tags into the existing consent management
  • As data-saving as possible, GDPR-compliant tracking setups
  • Clear processes for the anonymisation or deletion of personal data

Rheinwunder takes legal frameworks into account and works closely with the responsible parties in the company.

How long does it take to set up an affiliate programme?

Once all the foundations (goals, products, margins, tracking requirements) are in place, a standard programme can be set up in a few weeks . This includes:

  • Conceptualisation, network and model selection
  • technical implementation and testing
  • creation of programme descriptions and promotional materials
  • onboarding of the first relevant publishers

Afterwards, the actual scaling phase begins: expansion of the partner portfolio, seasonal campaigns, and continuous optimisation.

How is the performance of an affiliate programme measured?

Key figures include, among others:

  • Clicks, sessions, and reach
  • Leads, orders, revenue
  • average basket size, cancellation and return rates
  • CPO, eCPO, eCPA, ROAS
  • share of total revenue and new customers

Rheinwunder provides regular reports and fixed meetings and links affiliate data with existing analytics setups upon request.

How are publishers selected and verified?

The following criteria play a role in the selection process:

  • Content relevance and brand fit
  • Traffic quality and reach
  • Advertising environment, UX and ad placements
  • Compliance with programme conditions (e.g. no brand bidding, no cookie dropping)

Notable patterns (e.g. implausibly high conversion rates) are analysed; in cases of violations of guidelines, transactions may be cancelled or partners excluded.

How is brand bidding and undesirable methods handled?

Programme conditions govern whether brand or brand+keyword combinations may be booked. Rheinwunder monitors compliance using network tools, its own checks, and clear guidelines. In the event of violations, cancellations, commission reductions, or exclusion from the programme may occur.

How do affiliate marketing, SEO, SEA, and social media interconnect?

Affiliate marketing complements other channels on multiple levels:

  • Additional visibility in search results through content publishers
  • Backlinks and mentions that can support SEO in the long term
  • Complementary offer communication to SEA and social campaigns
  • Retargeting– and display measures through specialised publishers

Rheinwunder consciously manages affiliate marketing in conjunction with SEO, SEA, social media, and web analytics, to avoid cannibalisation and ensure meaningful attribution.

Is affiliate marketing also suitable for B2B?

Affiliate marketing can also be useful in the B2B context, for example, in:

  • software and SaaS solutions
  • specialised B2B services
  • industry portals, trade media, and niche blogs as a publisher base

The focus here is often on leads, demo requests, or registrations; the programme is accordingly tailored to the quality and qualification of the requests.

What happens if an affiliate programme already exists?

Existing programmes can be specifically optimised through an audit. Rheinwunder analyses, among other things:

  • Programme setup, tracking, and remuneration structure
  • Publisher portfolio and activity level
  • Market comparison of conditions
  • Promotions, seasonal campaigns, and placements
  • Reporting, attribution, and interaction with other channels

The result is a prioritised action list with clearly justified recommendations for action, which can be implemented in collaboration with internal teams or existing service providers if desired.

What are the usual durations and notice periods?

Affiliate programmes are fundamentally designed for the long term, to build stable relationships with publishers. Network contracts and agency agreements often operate with minimum terms (e.g., 6–12 months) and clearly defined notice periods. Details depend on the chosen setup, network, and scope of support.

What steps are necessary to get started with affiliate marketing?

A typical introduction includes:

  • Status quo analysis of assortment, margins, competition, and previous channels
  • Conceptualisation of the affiliate programme including objectives, KPIs and compensation model
  • Selection of the network or in-house solution and coordination of the technology
  • Setup, test tracking, programme launch, and onboarding of initial publishers
  • Continuous optimisation, evaluation, and expansion of the partner portfolio

Rheinwunder accompanies this process from the initial idea to ongoing operations and ensures that affiliate marketing is structured and scalable within the overall marketing strategy.