Affiliate audit: your partner programme under review

External review of setup, tracking and publishers
Terms compared with the competition
Prioritised action plan with reasons

Enquire about an affiliate audit

Customer satisfaction

4.9

Based on 33 reviews

Existing programme, untapped potential?

An honest assessment of your partner programme

You already run an affiliate programme, in-house or through another service provider, and are not sure whether it is reaching its potential? In the affiliate audit we review your programme from the outside and tell you what is going well, what is costing performance and what is missing. The result is a prioritised action plan with specific reasons. No sales pitch.

A view from outside

Those who manage a programme every day no longer see some of its weaknesses. We come to it fresh, with no history and no attachment to how things have always been done.

Reasoned and prioritised

Every recommendation states the finding, the reason and the expected effect. You know where to start.

Implementation as you choose

You implement the measures yourself, with your current provider or with us. The audit commits you to nothing.

What we review

Six areas of the affiliate audit

Rheinwunder has managed affiliate programmes since 2016. This experience goes into every area.

Programme setup

Programme description, terms, cookie period and rules for vouchers and brand terms: is the programme clear and attractive to publishers?

Tracking

Are all sales recorded and correctly attributed? We check the integration, the link to consent, the values passed on and whether a tracking switch prevents double payment.

Commission structure

Do commissions and tiers fit your margins? Are valuable partners and new customers paid better than sales that would have happened anyway?

Publisher portfolio

How many publishers are active, how is revenue distributed, which types are missing? Dependence on a few partners is a risk.

Terms compared with the market

We compare your programme with those of your competitors. Publishers do the same.

Interaction between channels

Does affiliate overlap with SEO and ads, for example through bids on brand terms? We review attribution and reporting.

Would you like to know where your programme stands?

We discuss with you what an audit of your programme covers.

Contact person:
Katharina Wiest
0228 912 51 19

Get in touch now

How the audit works

From initial conversation to action plan

For the audit we need read access to your network or tracking platform and, if possible, to your web analytics.

Initial conversation

Goals, development so far and open questions: we clarify what the audit should pay particular attention to.

Access

You set up read access to the network and to existing reports for us.

Analysis

We review the six areas using your data and in comparison with the competition.

Assessment

Every finding is rated by impact and effort.

Action plan

You receive the results in writing, with reasons and an order of priority.

Discussion

We go through the list with you and answer your questions.

Affiliate audit

Where is your programme losing performance?

You hear it openly, even if the answer is uncomfortable.

Enquire about an affiliate audit

The right time

When an affiliate audit is worthwhile

An audit makes sense if one of these situations applies to you:

The programme is stagnating: revenue and the number of active publishers have not grown for some time.
A few partners carry almost everything: most of the revenue comes from a handful of publishers, usually voucher and cashback portals.
The figures do not match: network and web analytics differ widely, or the cancellation rate is conspicuous.
A change is coming: you are considering another network or another service provider.
Responsibility is changing: the programme has been handed over internally and nobody knows its history.

After the audit you know whether your partner programme, publisher management or reporting is the biggest lever.

You are in good company

A selection of our affiliate marketing clients

Frequently asked questions about the affiliate audit

FAQs on the affiliate audit

The essentials on scope, access and results.

What is an affiliate audit?

An affiliate audit is an outside review of an existing partner programme. It covers setup, tracking, commission, publisher portfolio, terms compared with the market and the interaction with other channels.

What do we receive at the end?

At the end of the affiliate audit you receive a prioritised action plan with a finding and a reason for each point, plus a discussion of the results.

Do we have to work with Rheinwunder afterwards?

No. You can implement the measures yourself or with your current provider. On request, we take on the implementation.

What access do you need?

Read access to the affiliate network and, if possible, to web analytics. Existing reports and the programme terms are also helpful.

Is the audit also suitable for in-house programmes?

Yes. The areas reviewed are the same, with the added question of whether the technology and billing of the in-house solution still fit the programme.

Let us talk about your partner programme

How much potential is there in your affiliate channel?

In an initial conversation we clarify where you stand today, which goals you are pursuing and what an affiliate audit of your programme covers. No obligation and with an honest assessment.

Customer satisfaction

4.9

Based on 33 reviews

Team Lead Affiliate Marketing Katharina Wiest 0228 912 51 19