Publisher management: finding and keeping the right partners

Active acquisition of suitable publishers
Personal support instead of autopilot
Monitoring of quality and programme terms

Publisher management enquiry

Customer satisfaction

4.9

Based on 33 reviews

Affiliate marketing works through relationships

A programme is only as good as its publishers

Publishers, also called affiliates, promote your products on their own channels and receive a commission in return. Which partners you attract and how actively they promote your offer decides whether the programme succeeds. We find the right publishers, look after them personally and make sure the rules of your programme are observed. Some of our team’s publisher relationships have existed for more than 20 years. Publishers can see which programmes we manage on our partner programmes for publishers page.

Active, not passive

The best partners rarely apply of their own accord. We approach them directly and make them an offer that fits their channel.

Personal contact

A direct line, individual terms, regular contact: this puts your programme in line for the good placements.

An eye on quality

We check how and where publishers advertise and step in when programme terms are breached.

The most important publisher channels

Six publisher types and what they deliver

A good programme has a broad base. We ensure a mix that suits your brand.

Content sites and blogs

Magazines, guides and specialist blogs present products in an editorial setting. They bring reach among people who are currently researching and strengthen awareness of your brand.

Price comparison sites and product portals

They reach buyers shortly before the decision. Clean product data is a prerequisite; see feed optimisation for more.

Voucher and deal sites

They give the final push to buy. We control which vouchers appear where, so that discounts do not subsidise purchases that were planned anyway.

Cashback, bonus and charity portals

Users receive a credit in money or points for their purchase. With charity portals, the amount goes as a donation to a charitable organisation.

Email and newsletter publishers

They promote offers to their own mailing lists. Clear requirements on content, timing and the recipients’ consent are important.

Social media, influencers and display

Reach via profiles, communities and advertising space, including retargeting. Suitable for addressing new target groups.

Is your programme short of active partners?

We look at your publisher portfolio together.

Contact person:
Katharina Wiest
0228 912 51 19

Publisher management enquiry

How we work

From research to ongoing support

No autopilot: publisher management is daily work on the programme.

Reviewing the portfolio

Which publishers are active and which are merely registered? Which types are missing compared with your competitors?

Research

We look for suitable publishers in the networks and beyond, supported by our own software searchware.de.

Approach and approval

We approach the publishers, review applications and approve those that fit the brand and the terms.

Activation

Special terms, exclusive vouchers, placements for seasons and promotions: we give partners a reason to promote you.

Ongoing support

Answering questions, supplying creatives and keeping partners informed by newsletter.

Monitoring

We monitor whether publishers bid on brand terms or breach other rules. Breaches lead to cancellations or exclusion.

Publisher check

How many of your publishers are really active?

In some programmes a handful of partners bring almost all the revenue. We show where your programme can grow.

Publisher management enquiry

You are in good company

A selection of our affiliate marketing clients

Frequently asked questions about publisher management

FAQs on publishers and publisher channels

The essentials on selection, monitoring and commission.

What is a publisher in affiliate marketing?

A publisher, also called an affiliate, promotes an advertiser’s products or services on its own channels. For every sale or lead it refers, it receives a commission agreed in advance.

How are publishers selected?

We select publishers by topical fit and brand fit, quality and volume of traffic, advertising environment and compliance with the programme terms. We look separately at conspicuous patterns, such as implausibly high conversion rates.

What is brand bidding and how do you prevent it?

In brand bidding, a publisher bids on your brand name in paid search and intercepts buyers who would have found you anyway. The programme terms define whether this is allowed. We monitor compliance and cancel commissions in the event of breaches.

How many publishers does a programme need?

What matters is not the number but the activity. A programme with a few committed partners from different channels is more stable than one with many passive ones.

Do all publishers receive the same commission?

Not necessarily. Tiers and special terms are common, for example for high-performing partners, for new customers referred or for exclusive placements.

Let us talk about your publishers

Which partners is your programme missing?

In an initial conversation we clarify where you stand today, which goals you are pursuing and how we can support you with publisher management. No obligation and with an honest assessment.

Customer satisfaction

4.9

Based on 33 reviews

Publisher management enquiry

Katharina WiestTeam Lead Affiliate MarketingCall: 0228 912 51 19