Was ist ein Advertiser?
Als Advertiser – auch Merchants genannt – bezeichnet man im Online-Marketing werbetreibende Einzelpersonen, Unternehmen oder Organisationen. Sie bezahlen sogenannte Publisher (Affiliates), um Werbung für eigene Produkte und Dienstleistungen auf deren Online-Werbeflächen – Websites oder Apps – schalten zu können. Für die Erreichung der vorab definierten Ziele, wie Verkauf, Leads oder Neukund:innen, zahlt der Advertiser dem Publisher eine Provision.
Profitieren Sie von unserem umfangreichen Leistungsangebot im Affiliate Marketing. Von der Beratung und Konzepterstellung bis hin zur stetigen Überwachung und Optimierung Ihres Affiliate-Programms unterstützen wir Sie gerne.
The main task of advertisers in affiliate marketing
The main task of advertisers in affiliate marketing is to create an attractive foundation for marketing their products or services. This foundation is documented in the partner program or affiliate program. The proper alignment of such a partner program and the choice of the affiliate network can significantly increase the success of an online business.
To ensure this attractive foundation for marketing their products and services, it is important for advertisers to establish attractive commissions and terms for the publishers. This also includes being competitive regarding the average shopping carts & cancellation rates as well as delivery conditions & payment methods. If this is the case and the visibility index is also correct, the publisher is ready to enter into a cooperation with the advertiser. In addition, advertisers must provide updates on the product range, prices, offers & promotions as well as advertising materials such as banners, text links, and product images for the publishers so that they can promote the products appealingly.
In general, a close and trustworthy collaboration between publishers and advertisers is crucial for effective marketing of products and services. Because through collaboration with trustworthy partners, affiliate marketing can not only help advertisers sell products and services but also build reach as well as brand awareness and loyalty.
To the affiliate services of Rheinwunder GmbH
The advertiser’s task is to enter into partnerships with publishers from which all parties can benefit. But how does an advertiser find the right publishers and collaborate with them? The Affiliate team of Rheinwunder GmbH assists you with publisher acquisition and many other tasks of the daily management of the partner program. For greater reach in online marketing!
Do you want to professionalize your online presence and your services in online marketing and need the right support in the field of affiliate marketing, SEO and SEA? Then write us an email or just give us a call +49 228 243 313 53.
