Rheinwunder: Your Agency for Google Ad Grants

In addition to our work as specialists in internet marketing and app store optimisation, we have also committed ourselves to social engagement. In times of cutthroat and commercial business, we want to make a statement here as well and support non-profit organisations. What has become a matter of course for us should benefit them. That is why we manage the Google Ad Grants accounts of three non-profit organisations. Google Ad Grants is a donation programme that works similarly to Google Ads and supports non-profit organisations with free in-kind advertising. Participating organisations can run ads worth up to $10,000 per month on Google Ads. This service is already available in over 50 countries.

Google Ad Grants supports non-profit organisations by providing a budget for search engine advertising. This allows you to raise awareness for your cause so that you can reach enough supporters for your project.

Your organisation is eligible as soon as it is classified as “non-profit” in your country. You will then receive a budget from Google of $10,000 per month, which you can use for extensive search engine advertising.

Google Ad Grants allows you to get started with search engine advertising for your non-profit organisation with a free budget of $10,000 per month. With your Google Ad Grants account, you then create text ads that are delivered in Google search results. This way, you can quickly draw attention to your cause.

To open a Google for Nonprofits account, the following conditions must be met:

• Your organisation must have the status of a registered non-profit organisation in a country listed by Google. Additionally, you must have your organisation verified as a non-profit organisation by Google’s partner Goodstack.
• Your organisation may need to meet country-specific requirements. You can find more information on the Google Country Page.
• You must accept additional terms of use for Google for Nonprofits.

Some organisations are excluded from the Google Ad Grants programme: authorities, government entities, hospitals and health organisations (except for non-profit branches of the same or related foundations), schools, educational institutions, and universities (except for charitable branches of educational institutions).

Verification is carried out by Google’s partner Goodstack (formerly Percent). It is part of the application for a Google for Nonprofits account.

Although internet marketing is our speciality, we have also put social engagement on our agenda as an agency in order to give something back. Even in the online competition of commercial businesses, we genuinely care about supporting non-profit organisations. What has become a matter of course for us should benefit them. Rheinwunder manages several Google Ad Grants accounts for different non-profit organisations. If you have any questions, we are happy to advise you!