Support for non-profit organisations

We also want to support clubs at the local level that are committed to important issues such as integration, inclusion, and education. We are particularly impressed by the commitment of the Bonner SC, which takes on great social responsibility not only in sport. With the ‘Löwenherz’ campaign, the BSC is also committed to supporting children from socially disadvantaged families and integrating children with a migration background beyond club sports.

We are pleased to be able to support Bonner SC in its projects by managing its presence with Google Ad Grants. We advertise for the club, current events, and the ‘Löwenherz’ campaign to generate attention for the great initiatives of the BSC, boost ticket sales, and thus also increase donations. Even better: Google also supports this with free Google Ads advertising worth $10,000 a month! This way, we were able to reach many thousands of people with our campaign, and the number is rising steadily thanks to regular account maintenance. Together with Bonner SC, we are actively committed to continuing to do good in the future.

The decision to specifically support the “Waris Dirie Foundation” and promote it with our capabilities was not difficult for us.
Born in Somalia in 1965, Waris Dirie has set herself the goal through the organisation named after her to raise awareness of the terrible crime of female genital mutilation (FGM) through informational events, networking, and public relations work, and to finally combat it. As someone who has experienced this unimaginable cruelty, she knows exactly what she is talking about. Her organisation, the “Waris Dirie Foundation”, founded in 2002, was renamed the “Desert Flower Foundation” in 2010 after her successful biography titled “Desert Flower”.

The many attempts to engage partners in our social commitment to the “Desert Flower Foundation” ultimately led to tangible success: We succeeded in placing the “Desert Flower Foundation” in Google Ad Grants.

Now the “Desert Flower Foundation” can promote its ideas, initiatives, and concerns through Google like other non-profit organisations. And it comes with the fantastic opportunity of free ads worth $10,000 every month.

Of course, we continue to manage the account and support worthwhile projects, such as the “Save a Little Desert Flower” project. Here, sponsorships can be taken on for just 30 euros per month, giving girls a chance at a safe future, with education and guaranteed physical integrity.

We also support Adveniat with the management of their Google Ad Grants account. The Episcopal Action Adveniat is the Latin America aid organisation of the Catholic Church in Germany. With around 3,000 projects annually, Adveniat is Europe’s largest aid initiative for Latin America and the Caribbean. Once just a small special collection at Christmas, the aid organisation now supports countless projects aimed at overcoming poverty, enabling the participation of all people in society, and protecting cultural diversity. Nevertheless, Adveniat continues to initiate a Christmas collection every year. In addition, you can also support a variety of other projects. The organisation supports numerous initiatives that aim to enable the Latin American population to live in peace. We think that is great and want to support Adveniat in doing good. Thus, we have also managed to run advertising worth $10,000 per month on Google Ads for Europe’s largest Latin America aid organisation. You can support Adveniat too: every donation helps!