Olga Grundmann

Affiliate marketing since 2004
Five years as Head of Affiliate Marketing at Galeria Kaufhof
Managing director of Rheinwunder since 2017

Request a consultation

Customer satisfaction

4.9

Based on 32 reviews

A smiling woman in a suit sits at a table with a laptop, a flipchart in the background.

About Olga

More than 20 years of online marketing, at the helm of Rheinwunder since 2017.

Olga studied International Business Administration at the Ural State University of Economics in Yekaterinburg and business administration with a focus on marketing at Fachhochschule Wiesbaden. She gained her first professional experience in the import business and as agency manager for a travel company in Bangkok. In 2004 she moved into affiliate marketing and worked until 2012 as International Affiliate Strategist at the digital agency bigmouthmedia (later LBi Group) in Munich. Alongside her job she completed an MBA at FOM in Essen.

In 2012 she switched to the retailer side. As Head of Affiliate Marketing at Galeria Kaufhof GmbH in Cologne she built up the affiliate channel of galeria.de. In 2017 she joined Rheinwunder as managing director and partner and has run the company together with Ralph Grundmann ever since.

Consulting

How Olga can help you

Building a partner programme

Strategy, choice of network, commission model and programme launch, so your affiliate programme is set up properly from the start.

Winning and managing publishers

Building and maintaining the publisher network and direct partnerships, with clear rules and fair commission.

Affiliate in the channel mix

Alignment with SEO, SEA, partnerships and email marketing so that channels complement each other and no revenue is attributed twice.

Reporting and optimisation

Transparent reporting and ongoing optimisation so that the programme’s revenue and costs stay traceable.

Would you like to talk to Olga?

Drop us a short note about what you need. We will get back to you with an honest first assessment.

A smiling person sits at a laptop in an office with a glass of water beside it.

Contact person:
Olga Grundmann

Request a consultation

Expertise

What Olga's work is built on

From her time as an affiliate specialist, Olga knows the requirements of agencies and retailers alike. Together with Ralph Grundmann she has steered Rheinwunder steadily through all the crises of recent years. Today her expertise lies in running a company that is economically sound, has a strong team and keeps developing.

Business management

Olga sets the strategic direction, draws up the budget and manages the agency using clear KPIs. This allows forward-looking decisions even when the situation changes. She picks up industry trends early and turns them into new services. As a result, revenue has grown continuously.

Team

With more than 20 employees, Olga relies on clear responsibilities. She promotes professional development and creates a working environment that keeps skilled people in the long term. Binding standards and processes ensure that results do not depend on individuals.

Clients and partners

Long-term client relationships are the basis of the agency. Together with her team, Olga places great value on quality and expertise in client care. In this way she retains and grows existing clients and maintains strategic partnerships with networks and service providers.

Career

Olga's milestones

1 of 8

1993–1997

Ural State University of Economics

Bachelor of Economy in International Business Administration in Yekaterinburg.

1997–1998

Atom Prom Komplex

Import clerk in Yekaterinburg: communication with importers, customs clearance and specialist advice for wholesalers.

1998–2001

Fargo Travel Co. Ltd.

Travel agency manager in Bangkok, working in Cambodia, Malaysia and Thailand: negotiating partnerships, budget and revenue planning, expanding hotel and travel partnerships.

2001–2004

Fachhochschule Wiesbaden

Business administration degree with a focus on marketing, graduating as Diplom-Betriebswirtin (FH).

2004–2012

bigmouthmedia (later LBi Group)

International Affiliate Strategist in Munich: expanding affiliate marketing activities in Germany, looking after local and international clients, business development and project management for the founding of the Moscow office.

2009–2011

FOM University

Part-time Master of Business Administration (MBA) at FOM University of Applied Sciences for Economics and Management in Essen.

2012–2017

Galeria Kaufhof GmbH

Head of Affiliate Marketing in Cologne: building the affiliate channel of galeria.de, strategic planning and management of affiliate marketing, alignment with SEO, SEM, partnerships and email marketing, expanding the publisher network and affiliate workshops for the buying teams.

Since 2017

Rheinwunder GmbH

Managing director and partner: running the agency and structural development of the company.

Qualifications

Degrees and qualifications

Master of Business Administration (MBA): FOM University of Applied Sciences for Economics and Management (2009 to 2011).
Diplom-Betriebswirtin (FH): Fachhochschule Wiesbaden, focus on marketing (2001 to 2004).
Bachelor of Economy: International Business Administration, Ural State University of Economics, Yekaterinburg (1993 to 1997).
Focus areas: affiliate marketing and affiliate management, publisher networks and partnerships, SEM, display advertising, conversion optimisation.

Affiliate at Rheinwunder

Affiliate marketing at Rheinwunder

Rheinwunder is an Awin Certified Agency and a Tradedoubler Certified Agency. The affiliate team led by Katharina Wiest manages partner programmes for brands such as Rosenthal and for clients in e-commerce, pharma and cybersecurity:

Contact

Initial consultation on your affiliate programme.

In the initial consultation we look at your partner programme, your goals and your networks. The result is concrete recommendations, clear and without sales pressure.

Contact person:
Olga Grundmann

Request a consultation

Customer satisfaction

4.9

Based on 32 reviews

Reviews from our Google Business Profile. We check every review against our client projects.