Katharina Wiest

Affiliate marketing since 2016
At Rheinwunder since 2017, team lead since 2022
BSc in Applied Information Science, TH Köln

Get in touch

Customer satisfaction

4.9

Based on 33 reviews

A woman in an office works at a computer, smiling, with a notebook and pen on the table.

About Katharina

From Galeria Kaufhof to Rheinwunder.

Katharina studied Applied Information Science at TH Köln, combining business topics with computer science. While still a student she gained experience in online marketing at Galeria Kaufhof GmbH, first as an intern and later as a working student in affiliate marketing and cooperations. There she met Olga Grundmann, who led affiliate marketing at Galeria Kaufhof at the time.

In 2017 Katharina moved to Rheinwunder together with Olga. She started as a student assistant, took on the role of Junior Affiliate and Project Manager in 2018 and became Senior Affiliate and Project Manager in 2019. As Team Lead Affiliate Marketing she has led the affiliate and outreach team since February 2022. It matters to her that the team shares knowledge, supports one another and develops together. What appeals to her most about affiliate marketing is the combination of analytical thinking, personal exchange and creative solutions.

Expertise

Affiliate marketing with strategy, strong partnerships and clear goals

A successful partner programme needs a clear strategy, suitable publishers and a reliable technical basis. Katharina brings experience from both the retailer and the agency side. Together with the Rheinwunder team she combines these perspectives into a service that develops partnerships deliberately and keeps commercial success in view.

Strategy and programme setup

We align partner programmes with the goals of our clients, from the initial setup to a realignment. To do this we choose suitable networks, develop a fitting publisher mix and design commission models. Rheinwunder is an Awin Certified Agency and a Tradedoubler Certified Agency.

Publishers and cooperations

We win publishers that fit the brand, the target group and the sales goals. We look after and activate existing partners through personal exchange, individual agreements and joint promotions.

Tracking, quality and evaluation

We check tracking, product data and creatives and keep an eye on the quality of the partnerships. We assess which publishers and promotions contribute to the result and how commissions, fees and promotion costs relate to it.

Career

Katharina's milestones

2014–2018

TH Köln

Bachelor of Science in Applied Information Science with business administration, economics and computer science.

2016

Galeria Kaufhof GmbH

Internship in online marketing: affiliate marketing and online cooperations.

2016–2017

Galeria Kaufhof GmbH

Working student in affiliate marketing.

2017–2018

Rheinwunder GmbH

Joined as a student assistant in affiliate marketing.

2018–2019

Rheinwunder GmbH

Junior Affiliate and Project Manager.

2019–2022

Rheinwunder GmbH

Senior Affiliate and Project Manager.

Since 2022

Rheinwunder GmbH

Team Lead Affiliate Marketing.

Clients

The partner programmes Katharina manages

Working together

What matters to me when we work together

Understanding the goals behind the programme.
Every company has different conditions and expectations. That is why it matters to me to understand the brand, its target group and its commercial goals. This leads to recommendations that fit the company.

Clear advice and reliable collaboration.
I want our clients to understand why we recommend a measure and what priority it has. For me this includes open exchange, clear agreements and raising challenges early.

Sharing knowledge and finding solutions together.
Good support thrives on exchange, within the team as much as with clients and publishers. Different perspectives help us develop new ideas and make well-founded decisions.

Affiliate at Rheinwunder

Services of Katharina's team

Consulting

Would you like to get more out of your affiliate marketing?

Whether you want to set up a partner programme or improve an existing one: Katharina and the Rheinwunder team help you find and take the right next steps.

Would you like to start a partner programme?

We clarify how affiliate marketing fits your sales goals, choose suitable networks and develop fitting commissions. We coordinate tracking and creatives with the teams involved, for a well-planned start.

Is your partner programme falling short of expectations?

We review your publisher mix, your terms and the results so far. You learn where the potential lies, which hurdles exist and which measures make sense first.

Are you missing suitable, active publishers?

We identify relevant partners, approach them directly and develop cooperations. We also activate existing publishers with suitable offers and jointly planned promotions.

Would you like to know whether your programme pays off?

We look at revenue, commissions, fees and promotion costs together. Clear reports help you interpret results and use your budget deliberately.

Let us talk about your partner programme.

Tell us briefly where you stand and what you need support with.

A smiling woman in an office sits at a table with notebook and pen. In the background another person works on a laptop.

Contact person:
Katharina Wiest
0228 912 51 19

Send an enquiry now!

Contact

Initial consultation on your partner programme.

In the initial consultation we look at your partner programme, your goals and your networks. The result is concrete recommendations, clear and without sales pressure.

Contact person:
Katharina Wiest
0228 912 51 19

Contact

Customer satisfaction

4.9

Based on 33 reviews