Rheinwunder: Your Agency for Conversion Optimisation

Data-driven optimisation without interrupting ongoing operations
Measurable results through A/B testing and multivariate tests
Individual strategy – tailored to your conversion goals

Customer satisfaction

4.9

Based on 33 reviews

This is how we work

Our process - structured, data-driven, measurable

Conversion optimisation is not a gut feeling. We work in three clearly defined phases – from data-driven analysis to controlled testing and sustainable implementation and success monitoring.

Analysis & Audit

We analyse your current website, user data, and conversion paths. Where do users drop off? Where do friction losses occur? The result is a clear prioritisation of optimisation potentials.

Testing & Optimisation

Based on the analysis, we develop hypotheses and test them in controlled A/B or multivariate tests. No assumptions, but decisions based on real user data.

Monitoring & Documentation

What works will be implemented. What does not work will be further developed. You will receive transparent documentation of all measures and results – for any desired period.

Conversion Optimisation Agency

From visitors to buyers – sustainably and measurably

Our conversion optimisation ensures that randomly browsing users become loyal subscribers and curious visitors turn into repeat buyers. We tailor each measure specifically to your business objectives.

Whether you want to increase the sales of your e-commerce offering, implement targeted marketing measures, expand your newsletter, or boost document downloads – we ensure that bounce rates decrease, conversion rates increase, and settle at an optimal level in the long term.

Data instead of gut feeling

Conversion optimisation and web analysis

We specifically optimise all factors that influence the Customer Journey on your website – from overall visibility in the competitive environment to the logic and user-friendliness of your contact and ordering options.

We analyse the expectations and needs of your potential customers and tailor your offering accordingly. Our web analytics expertise provides the data foundation – ensuring that every decision is based on reliable figures, not assumptions.

Test, learn, grow

Revenue increase through A/B testing and multivariate tests

Without disrupting the ongoing operation of your digital presence, we launch optimised A/B testing phases or multivariate testing with live landing pages and monitor the actual increase in conversions in real-time.

The interactions between the individual elements of your website are transparently and purposefully improved. We then integrate the proven solutions into your existing website – and accompany you for any desired duration with documentation of the long-term user reactions.

Frequently Asked Questions

Conversion Optimisation - Your Questions, Our Answers

What is conversion optimisation?

Conversion optimisation (CRO) refers to all measures that contribute to encouraging a higher proportion of website visitors to take a desired action – whether that be a purchase, registration, download, or contact. The aim is to extract more from the existing traffic without increasing the advertising budget.

What is a good conversion rate?

This largely depends on the industry, channel, and objectives. In e-commerce, good values range between 2 and 4%, while for lead generation, 5–10% can already be realistic. What matters is not the absolute value, but the continuous improvement compared to one’s own baseline.

How long does it take for conversion optimisation to show results?

Initial insights from A/B tests are usually statistically significant after 2–6 weeks, depending on traffic volume. Measurable revenue improvements are typically visible after 2–3 months. CRO is an iterative process – results improve with each round of testing.

What is the difference between CRO and SEO?

SEO ensures that more visitors come to your website. CRO ensures that a larger proportion of these visitors also convert. Both disciplines complement each other directly: More traffic only generates more revenue if the website also leads to conversion.

Does my website need to be rebuilt for this?

No. Conversion optimisation works with what is already in place. We test and optimise incrementally – without interrupting ongoing processes. Structural changes are only made when tests clearly demonstrate the need for them.