Your certified affiliate marketing agency: Rheinwunder

  • Increase your reach and boost sales
  • Success-dependent compensation with full cost control
  • Benefit from our partner network and experience
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 Strategy, operational support, and scaling of affiliate programs from a single source 

Affiliate Marketing Agency for Sustainable Growth

Rheinwunder is a specialized affiliate marketing agency that supports companies in the strategic development, operational management, and scaling of powerful affiliate programs.

The focus is not on individual measures, but on a holistic management: from conception to publisher management and continuous optimization of performance, reach, and profitability.

With years of experience, a developed network of relevant publishers, and certified partnerships, Rheinwunder ensures that affiliate marketing measurably contributes to business success.

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 Rheinwunder, the affiliate marketing agency from Bonn 

Affiliate Marketing for Your Success

The team at Rheinwunder has over 20 years of experience and offers tailored affiliate marketing strategies that have been proven to increase sales. With innovative approaches and a deep understanding of the market, Rheinwunder optimizes your campaigns for maximum success. Trust our expertise and let your brand grow through targeted affiliate marketing.

Strategic Consulting & Concept Development

We analyze your competitive environment and potential affiliates with you. Afterwards, we create a tailored affiliate marketing concept for you.

Active scouting for acquiring new partners

Due to the excellent networking of the Rheinwunder affiliate team, we quickly attract individual affiliates that perfectly match your products or services. Through Affiliate Newsletter, our partners are always well informed.

Continuous monitoring of the respective affiliate program

We take care of the daily and close monitoring of the affiliate program including its success metrics. This way, we keep everything in view and can flexibly optimize and adjust to guarantee your successes.

 

 Affiliate Marketing Program: Audit 

"The sky is the limit" - The boost for your existing affiliate program

You already have an affiliate program – whether managed in-house or by a service provider – and you would like to get a neutral third-party perspective on whether all success opportunities are fully exploited?

We are also happy to assist you with this: We analyze your affiliate marketing potentials using our years of experience and exact benchmarks, and compare them with your existing program. In an ideal world, we confirm that everything is running excellently. In the other case, we will create a prioritized and precisely justified action list for optimization measures: We will discuss this in detail with you (and your service providers if necessary) and jointly determine the to-dos. With such an affiliate marketing audit, you will receive the perfect tools to significantly boost your program and noticeably optimize performance.

 Affiliate Marketing Benefits 

Affiliate Marketing for Increased Sales

In contrast to many other online marketing channels, where media budgets are incurred, costs in affiliate marketing only arise when a predefined result has been achieved with you. An affiliate program is therefore a cooperation agreement between a merchant (advertiser), that is you, and its affiliates (partners), who are compensated based on success. The subject of this cooperation is the promotion and distribution of services or products with the aim of increasing demand for them.

Full cost control and low risk factors

In affiliate marketing, exploding media spends through paid impressions or clicks are excluded. Instead, this model offers precise and detailed success and revenue control using state-of-the-art tracking and reporting tools. Regular reports and fixed meetings ensure that you always have a complete overview. High transparency in all transactions forms the basis for the compensation of partners, ensuring accurate revenue allocation. This way, you benefit from a clear and fair billing of your partner compensations.

Reach for your brand

By linking to thematically related websites, the reach of your portfolio or brand is significantly increased. This not only provides an important additional branding effect but also makes your brand more visible and valuable. Your content is placed exactly where it stands out best and is optimally positioned.

Symbiosis with other marketing channels

Additional valuable synergy effects are possible, as further online marketing activities can be seamlessly integrated. These include, for example, search engine optimization, backlink management, and blog marketing. This maximizes your reach and efficiency in online marketing.

Marketing through Affiliates

Through affiliates, you cover a variety of online marketing channels, as they provide additional advertising for you in relevant channels such as Social Media Marketing, Display, SEO, SEA and many others.

Do you have questions?

Our experts are happy to answer all your questions about affiliate marketing, as well as our services. Together we will find the perfect marketing solution for you!

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Contact person:
Katharina Wiest
0228 912 51 19
Send contact request now!
 Your professional affiliate agency  

This is how affiliate marketing works with Rheinwunder

Discover the world of affiliate marketing with Rheinwunder and boost your sales like never before. Our experienced team develops customized strategies that are perfectly tailored to your brand. Let our innovative approaches convince you and elevate your marketing to a new level.

1

Strategic Consulting & Concept Development

We analyze your competitive environment and potential affiliates with you. Afterwards, we create a tailored affiliate marketing concept for you.

2

Structure and continuous optimization of your affiliate marketing program

Based on the identified network, we create an attractive affiliate partner program for your potential partners, including the corresponding promotional materials (affiliate banners, links, feeds, etc.)

3

Active scouting to acquire new partners

Due to the excellent networking of the Rheinwunder affiliate team, we quickly attract individual affiliates that perfectly match your products or services. Through Affiliate Newsletter, our partners are always well informed.

4

Continuous monitoring of the respective affiliate program

As with all online marketing channels, the consistent and close monitoring of the affiliate program including its success metrics is extremely important and a matter of course at Rheinwunder.

5

Support and promotion of existing affiliates

Due to the close coordination with you, we provide partners with essential support to enhance the success of your program.

6

Creation and optimization of suitable advertising materials & hosting

We are also happy to support you professionally in the area of advertising material creation (text, graphics, etc.). Let us know if the internal resources cannot cover this part.

 Benefit from the experience of others 

Why an agency for affiliate marketing?

You see, affiliate marketing pays off. But why should a seller choose to hire an agency for affiliate marketing instead of taking it into their own hands? Among other reasons, because most agencies that have been in this industry for a long time have established a variety of connections over the years and have consistently maintained them.

It takes time to make contacts and build a network of potential partners. By hiring an agency for your affiliate marketing, you save yourself the years of work in building it up. It is also advantageous that most agencies do not exclusively handle affiliate marketing, but are also active in the areas of SEO and SEA , such as Rheinwunder.

If you ever want to expand your online presence, this can be conveniently done with an agency you are already familiar with. And even if you have no interest in areas other than affiliate marketing, it is still sensible to hire an agency like Rheinwunder for this. Because by being broadly active in online marketing, we are always up to date with the current state of knowledge and stay consistently engaged.

Free potential analysis
 Start successfully with affiliate marketing now 

Affiliate Marketing with Rheinwunder

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We have now sufficiently explained that affiliate marketing is exactly the right springboard for your products. But why is affiliate marketing something special at Rheinwunder? Let us explain:

Many years of experience in affiliate marketing

We have many years of experience in the important markets and industries. We know the top publishers, the most successful compensation models, and the specifics of the various verticals.

Handmade Marketing

If you believe some tool manufacturers & Co, you might think that online marketing can be controlled almost fully automatically. However, that is not the case. This is exactly where we come in at Rheinwunder. We know that despite all the AI, the crucial difference lies in the fact that much is still done “by hand.” Here we can help.

Personal contact with publishers

The acquisition of already known or completely new affiliate publishers is automatically handled during the pre-qualification, but personal contact to get the best performance out of each affiliate cannot be replaced. We always maintain the closest contact with our partners and thus enable the best deals.

The right instinct for trends and seasons

Trends and seasons are fundamentally different depending on the industry. Here, too, we initially rely on your firsthand knowledge, but also on our experiences. Through close communication with you and addressing your individual needs, we achieve the best results together.

Wide network with various publishers

It takes time to make contacts and build a network of potential cooperation partners. With Rheinwunder, you save yourself the years of work building a network and start already halfway down the racetrack.

Linking with other marketing areas

It is advantageous that we at Rheinwunder do not solely operate affiliate marketing, but are also active in the areas of SEO, SEA, and in Social Media Marketing. This way, we can help you optimize your online presence beyond just affiliate marketing.

 Important evaluation criteria 

Our certifications as an affiliate marketing agency

Certificates are recommendations from an objective, informed third party. The fact that almost everyone relies on some form of rating system shows us the popularity of platforms like TripAdvisor or Trustpilot. We at Rheinwunder see the benefit and relevance of external evaluation options and are therefore pleased to inform you about the certifications of our agency.

We are proud to officially be recognized as a Tradedoubler Certified Agency since July 2020. We belong to the top agencies at both Tradedoubler and Awin Agency, as we convince through our transparency, customer orientation, and our targeted and strategic approach. We look forward to meeting you so that you can form your own impression!

Free consultation
 The most important questions about strategy, technology, costs, and collaboration at a glance. 

This FAQ consolidates central questions about affiliate marketing, from compensation models and technical requirements to data protection and the role of specialized agencies. This creates a clear overview of how affiliate marketing can be structured and professionally supported by Rheinwunder.

What is affiliate marketing?

Affiliate marketing is a performance marketing channel where companies (advertisers/merchants) collaborate with external partners (publishers/affiliates). They promote products or services through their own channels and receive a commission when a predefined action (e.g., purchase, lead) occurs. Costs are primarily incurred when measurable success is achieved.

How does affiliate marketing work in detail?

Affiliates integrate special tracking links, banners, or product feeds. If a user clicks on one and subsequently completes a purchase or registration, the tracking system assigns this conversion to the corresponding affiliate. Based on this, the commission payments are made.

What advantages does affiliate marketing offer compared to other channels?
  • Predominantly performance-based compensation (e.g. CPO, CPL)
  • High cost transparency and clear allocation of revenue and commission
  • Scalable reach across many publisher models
  • Additional branding and reach effects through placements on thematically relevant pages
  • Strong synergies with SEO, SEA, Paid Social, and Analytics
Which companies are suitable for affiliate marketing?

Affiliate marketing is suitable for, among other things:

  • Online shops with clearly measurable revenue
  • Subscription and membership models (e.g. software, streaming, digital services)
  • Financial, insurance, and telecommunications products
  • Travel, home & living, lifestyle, sports & fitness, as well as other e-commerce verticals

It is important to have a clearly defined target action (purchase, lead, registration) and clean tracking of conversions.

What types of publishers are there in affiliate marketing?

The most important models include:

  • Content Publisher (magazines, guides, blogs)
  • Price comparison and product portals
  • Coupon and deal sites
  • Cashback and loyalty programs
  • Email publishers
  • Influencers and social media profiles
  • Retargeting and display publishers

A professional agency ensures a balanced, brand-appropriate publisher portfolio.

What does an affiliate marketing agency do specifically?

A specialized agency typically takes over:

  • Strategic consulting and program conception
  • Selection of network or in-house solution
  • Definition of compensation models and program conditions
  • Acquisition, onboarding, and support of publishers
  • Ongoing optimization (actions, special placements, commission adjustments)
  • Monitoring, reporting, and forecasting
  • Coordination with other channels such as SEO, SEA, Social Ads and Analytics
What role does Rheinwunder play as an affiliate marketing agency?

Rheinwunder combines over 20 years of experience in online marketing with a mature network of top publishers and affiliate networks. The affiliate team develops individual strategies, sets up programs technically and organizationally, takes on active scouting, and provides daily support.

A special focus is on “handcrafted marketing”: Personal contact with publishers, finely tuned conditions, close monitoring, and a strong integration with SEO, SEA, social media, and web analytics ensure that campaigns not only run but perform measurably.

What compensation models are there in affiliate marketing?

Typical models are:

The selection is based on margins, goals, and the planned role of the channel in the marketing mix.

What are the typical costs in affiliate marketing?

The costs generally consist of three components:

  1. Publisher commissions (variable, depending on sales/leads)
  2. Network fees (e.g. setup and ongoing fees with AWIN, Tradedoubler & Co.)
  3. Agency fees (e.g. monthly retainer, performance component or hybrid model)

By focusing on performance-based compensation, the risk is usually manageable compared to traditional media budgets.

Which networks are typically used for affiliate marketing?

Many programs are managed through established networks such as AWIN, Tradedoubler, AdCell, Webgains, or specialized vertical networks. Alternatively, in-house programs are possible, where tracking and billing are handled within one’s own tech stack. Rheinwunder chooses the appropriate setup depending on the industry, goals, and desired publisher structure.

What certifications does Rheinwunder have in affiliate marketing?

Rheinwunder is recognized as an AWIN Certified Agency and Tradedoubler Certified Agency, and works closely with leading networks. These certifications confirm a transparent, strategic approach, deep market know-how, and high quality standards in the management of affiliate programs.

What technical requirements are needed?

The basis is reliable, data protection-compliant tracking:

  • Integration of a tracking pixel or script in the shop or website
  • Passing on relevant parameters (e.g. click IDs) up to checkout
  • Integration into consent management (CMP)
  • optional: server-side or hybrid tracking for higher stability

Rheinwunder takes care of the technical coordination and implementation with network, tag management, web analytics, and internal IT/shop teams, tests the implementation (e.g. through test orders), and ensures that conversions are recorded correctly.

How are data protection and consent taken into account?

Data protection-compliant affiliate marketing includes:

  • Transparent information in the privacy policy
  • Integration of affiliate tags into the existing consent management
  • As data-saving as possible, GDPR-compliant tracking setups
  • Clear processes for anonymizing or deleting personal data

Rheinwunder takes legal framework conditions into account and works closely with the responsible parties in the company.

How long does it take to set up an affiliate program?

Once all foundations (goals, products, margins, tracking requirements) are in place, a standard program can be set up in a few weeks . This includes:

  • Concept, network and model selection
  • technical implementation and testing
  • creation of program description and promotional materials
  • onboarding of first relevant publishers

After that, the actual scaling phase begins: expansion of the partner portfolio, seasonal campaigns, and continuous optimization.

How is the performance of an affiliate program measured?

Key figures include, among others:

  • Clicks, sessions, and reach
  • Leads, orders, revenue
  • average shopping cart, cancellation and return rates
  • CPO, eCPO, eCPA, ROAS
  • share of total revenue and new customers

Rheinwunder provides regular reports and fixed meetings and links affiliate data with existing analytics setups upon request.

How are publishers selected and verified?

The following criteria play a role in the selection:

  • Content fit and brand fit
  • Traffic quality and reach
  • Advertising environment, UX and ad placements
  • Compliance with program conditions (e.g., no brand bidding, no cookie dropping)

Notable patterns (e.g., implausibly high conversion rates) are analyzed; in case of violations of guidelines, transactions may be canceled or partners may be excluded.

How is brand bidding and unwanted methods handled?

Program conditions regulate whether brand or brand+keyword combinations may be booked. Rheinwunder monitors compliance using network tools, internal checks, and clear guidelines. In case of violations, cancellations, commission reductions, or exclusion from the program are possible.

How do affiliate marketing, SEO, SEA, and social media interconnect?

Affiliate marketing complements other channels on multiple levels:

  • Additional visibility in search results through content publishers
  • Backlinks and mentions that can support SEO in the long term
  • Complementary offer communication to SEA and social campaigns
  • Retargeting– and display measures through specialized publishers

Rheinwunder consciously manages affiliate marketing in conjunction with SEO, SEA, social media, and web analytics, to avoid cannibalization and ensure meaningful attribution.

Is affiliate marketing also suitable for B2B?

Affiliate marketing can also be useful in the B2B context, e.g., in:

  • software and SaaS solutions
  • specialized B2B services
  • industry portals, trade media, and niche blogs as publisher bases

The focus here is often on leads, demo requests, or registrations; the program is accordingly tailored to the quality and qualification of the inquiries.

What happens if an affiliate program already exists?

Existing programs can be specifically optimized through an audit. Rheinwunder analyzes among other things:

  • Program setup, tracking, and compensation structure
  • Publisher portfolio and activity level
  • Market comparison of conditions
  • Promotions, seasonal actions, and placements
  • Reporting, attribution, and interaction with other channels

The result is a prioritized action list with clearly justified recommendations for action, which can be implemented together with internal teams or existing service providers upon request.

What are the usual terms and notice periods?

Affiliate programs are generally designed for the long term to build stable relationships with publishers. Network contracts and agency agreements often operate with minimum terms (e.g., 6–12 months) and clearly defined notice periods. Details depend on the chosen setup, network, and scope of support.

What steps are necessary to get started with affiliate marketing?

A typical entry includes:

  • Status quo analysis of assortment, margins, competition, and previous channels
  • Conceptualization of the affiliate program including goals, KPIs and compensation model
  • Selection of the network or in-house solution and coordination of the technology
  • Setup, test tracking, program launch, and onboarding of first publishers
  • Continuous optimization, evaluation, and expansion of the partner portfolio

Rheinwunder accompanies this process from the first idea to ongoing operations and ensures that affiliate marketing is structured and scalable within the overall marketing.