What is keyword analysis?
Keyword analysis, also known as keyword research, is used to review the content of a website and the HTML tags and is the basis for a successful SEO strategy. The analysis of keywords – the relevant keywords used in a search query – serves as the foundation for optimizing the website. The goal is to make the website discoverable on Google by strategically embedding the relevant keywords and having a clear page structure – thus ‘tuning’ it so that the Google algorithm increases the ranking position for specific search queries.
The Keyword Analysis in Detail
Keyword analysis is useful for both the relaunch of existing websites and for starting an online business. When starting a website, keyword analysis helps to create a meaningful site structure and to align the content with relevant search terms.
HTML: With the help of HTML – "Hypertext Markup Language", the hypertext markup language – the text of a website can be structured and formatted, such as by determining font size, headings, font type, as well as embedding images through specific code.
For existing websites, the analysis shows to what extent keywords need to be expanded or whether a redesign is sensible. The analysis of keyword density provides insights, for example, into whether the respective keywords are used too often (keyword stuffing) or too rarely, whether keyword cannibalization is prevalent, and shows the value of existing meta descriptions and title tags. The analysis of the HTML code is also part of a keyword analyst’s tasks.
The search intent is the key to success
The analysis of search terms is so valuable because the keyword expresses the user’s search intent. The keyword is therefore not an abstract term that is searched for, but the real, authentic search word that most of us use when searching for something on Google. If a site does not use the relevant keywords that form the path for the user to its own website, a negative chain reaction occurs: The non-use of relevant keywords negatively affects the content, which in turn is classified as not relevant, leading to a drop in ranking placement, meaning the site is no longer at the top of the search results page, which in turn diminishes the economic success of the company. Especially in our digital age, the saying holds true for many: What Google does not find, does not exist. Without a user-friendly online presence and digital marketing strategies, it will therefore be nearly impossible for companies to meet market demands in the future. The keyword analysis, based on search intent, is the prerequisite for successful search engine optimization and consequently the key to success.
Importance of Keyword Analysis for SEO
With successful search engine optimization and a solid keyword analysis, companies can rank well on Google in the long term and be quickly found by their customers. The prerequisite for this is a search engine marketing concept tailored specifically to the company and its target audience . Ultimately, it comes down to the holistic optimization of the site to leverage the potential through content marketing at all levels and achieve success across the board. This includes, in addition to keyword analysis for the strategic use of keywords, technical optimization, building a user-friendly site structure, targeting the audience, tapping into new target groups and potentials, as well as link building. The SEO team at Rheinwunder offers you comprehensive services in the area of search engine marketing. Our SEO team creates extensive keyword analyses and develops SEO strategies tailored specifically to your website based on this.
Do you want to improve your keywording and need support? Then feel free to contact us! Do you want to learn more or have your team trained on this topic? Then check out our analytics seminars.
