The decision to specifically support the “Waris Dirie Foundation” and promote it with our capabilities was not difficult for us.
Born in Somalia in 1965, Waris Dirie has set herself the goal through the organization named after her to raise awareness of the terrible crime of female genital mutilation (FGM) through informational events, networking, and public relations work, and to finally combat it. As someone who has experienced this unimaginable cruelty, she knows exactly what she is talking about. Her organization, the “Waris Dirie Foundation,” founded in 2002, was renamed the “Desert Flower Foundation” in 2010 due to her successful biography titled “Desert Flower.”
The many attempts to engage partners in our social commitment to the “Desert Flower Foundation” ultimately led to literally countable success: We succeeded in placing the “Desert Flower Foundation” in Google Ad Grants.
Now the “Desert Flower Foundation” can promote its ideas, initiatives, and concerns through Google like other non-profit organizations. And with the fantastic opportunity of monthly free ads worth $10,000.
Of course, we continue to manage the account and support worthwhile projects, such as the project “Save a Little Desert Flower“. Here, sponsorships can be taken on for just 30 euros per month, giving girls a chance at a safe future, with education and guaranteed physical integrity.