Implementing Accessibility on Websites with the Agency Rheinwunder

Test & Audit: Analyze the accessibility of your website including a catalog of measures
Content optimization: Bringing SEO & accessibility into harmony
Technical Consulting: Implementation with Your Development Team

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Customer satisfaction

4.9

Based on 33 reviews

Implement Accessibility Strengthening Act (BFSG)

Make the website accessible with Rheinwunder

From 2025, accessibility will be mandatory for many websites. Rheinwunder supports you as a professional online marketing agency in efficiently implementing accessibility – with audits, action plans, and technical consulting. This way, you optimize your website for all users and simultaneously improve your Google ranking.

Test & Audit: Analyze the accessibility of your website

With our professional accessibility check, we uncover hidden barriers early on and lay the foundation for maximum user-friendliness.

Prioritized action catalog & checklist for implementation

Based on legal requirements and your individual goals, we create a clear roadmap so that you can efficiently and purposefully implement accessibility. In doing so, we analyze not only the code and structure of your website, but also consider usability and SEO aspects.

Content optimization and technical consulting

We combine SEO-optimized content with tailored technology, so that your website is not only accessible but also compelling for all users. Our AI alt text generator automatically recognizes image content and creates precise descriptions for the efficient implementation of accessibility on your website.

React in time

Why accessibility is important for your website now

The accessibility of websites will be legally mandatory for many companies as of June 28, 2025. The Accessibility Protection Act (BFSG) affects all companies that offer digital products or services to consumers.

However, even for companies that are not subject to the legal obligation, a barrier-free website is worthwhile: Google prefers user-friendly, structured pages that are accessible to everyone. Those who act early not only secure legal security, but also better Google rankings, higher user satisfaction, and a larger target audience.

A barrier-free website improves the user experience and makes your content accessible to all user groups – without great effort or high investments. With our audit & test for the accessibility of your website, we specifically analyze which optimizations are necessary and support you in the implementation.

Drei Personen lächeln und unterhalten sich an einem Tisch in einem hellen Raum.

Accessibility and E-Commerce

Strengthen accessibility and optimize according to SEO guidelines

When implementing accessibility requirements, e-commerce platforms must pay particular attention to accessible features in online shops.

Missing alternative texts for product images impair both accessibility and SEO potential, which is why we ensure to consistently add alt texts. Additionally, customizable font sizes and colors are crucial for keeping text readable in various situations and ensuring contrasts are displayed correctly. As accessibility will soon become mandatory, online shops benefit not only from a legal standpoint: The conversion rate and thus revenue can significantly increase when users can navigate easily.
With our holistic approach, we combine legal compliance, user-friendliness and better rankings, so that you can benefit long-term from an accessible website.

Request accessibility for online shops

You benefit from this at Rheinwunder

Holistic marketing concepts

Eine Frau präsentiert vor einem Flipchart, während drei Personen zuhören und Notizen machen.

Accessibility that works

Accessibility means more than just meeting legal requirements. You gain new target groups, increase user satisfaction and strengthen your brand image by providing all people with barrier-free access to your content. With Rheinwunder, you benefit from individual support, which seamlessly integrates accessibility into your online marketing strategy while simultaneously improving your SEO performance, conversion rate and customer satisfaction.

We always stay up to date

The Google Algorithm and SEO standards are constantly evolving. Our team monitors both the updates and current usability trends and responds proactively to changes. This way, you remain legally compliant, continuously optimize the user experience, and secure better rankings in search engines.

Online marketing from a single source

We do not see accessibility as a standalone solution, but as an integral part of a comprehensive online marketing strategy . Through close collaboration between our departments – from content and SEO to SEA and affiliate marketing – we ensure a cohesive overall concept that meets all your requirements.

Many years of experience

For many years, we have supported companies in e-commerce and digital marketing. We use this expertise strategically to combine accessibility, SEO, and conversion optimization. This way, you receive a future-proof solution that meets legal requirements, enhances your performance, and is successful in the long term.

Screenshot zeigt die Funktionsweise das KI basierten Alt-Text-Generators

Strengthening accessibility and optimizing SEO

Automated alt text generation with AI

From 2025, websites are legally required to provide accessible content – this includes meaningful ALT texts for images. Especially with extensive image collections, this can be manually very time-consuming. This is where our AI Alt Text Generator comes in: It automatically creates accurate descriptions that meet both the WCAG 2.2 requirements and the SEO standards. This way, you save valuable resources, comply with legal guidelines, and simultaneously optimize the user-friendliness of your website.

Discover AI Alt Text Generator

Use accessibility as a competitive advantage in online marketing!

With our professional accessibility check, we uncover hidden barriers early and lay the foundation for maximum user-friendliness. Rely on an accessible website to increase your reach, improve Google rankings, and enhance user experiences. Whether SEO, content creation, or web development – implementing accessibility positively impacts all your marketing channels and prepares your online presence for the legal requirements starting June 2025.

Contact us and find out how you can strategically integrate accessibility into your marketing strategy – for more visibility, higher conversion rates, and sustainable success.

Customer satisfaction

4.9

Based on 33 reviews

Founder Ralph Grundmann 0228 243 313 53

Frequently Asked Questions about Website Accessibility

FAQs on Accessibility for Websites

We provide you with answers to the most frequently asked questions about website accessibility. Of course, we are also available for any further questions and are happy to advise you.

Does my company have to implement the accessibility guidelines?

Whether your company needs to implement accessibility regulations depends on the services offered. The Accessibility Strengthening Act (BFSG) comes into effect on June 28, 2025 and requires companies to design digital products and online services to be accessible. This includes webshops, apps, software, as well as banking and telecommunications services. The law applies to companies serving consumers, with few exceptions for micro-enterprises. Check your digital accessibility early to meet legal requirements in a timely manner.

How much does it cost to make a website accessible?

The costs for an accessible website depend on the extent of the adjustments. Many measures, such as optimized contrasts, text alternatives for images, or a clear navigation structure, can be implemented with relatively manageable effort depending on the scope of the website. Larger adjustments, e.g., for complex web applications, require more resources. The investment is worthwhile, as accessibility not only meets legal requirements but also improves user-friendliness. We are happy to advise you on our services and create a customized offer tailored to your website and requirements.

Why does accessibility also help my Google ranking?

Accessibility improves your Google ranking as it optimizes the usability and structure of your website. Google prefers clear navigation, easily readable text, alternative text for images, and fast loading times – all aspects that also strengthen accessibility. An accessible website also reaches a larger audience, which increases dwell time and interaction, positively influencing rankings in organic Google search. Therefore, accessible adjustments benefit not only users with disabilities but also your SEO performance improves.