WP Lead Tracker

Automatic UTM capture for precise marketing tracking
Lead analysis, source overview & mini-CRM directly in WordPress
GDPR-compliant team view with anonymized marketing view

Now test the plugin for free!

Customer satisfaction

4.9

Based on 33 reviews

Balkendiagramm zeigt 33 Leads, größtenteils direkt und über Google, im Zeitraum 10.11.2025 bis 20.11.2025.

Track, understand, and optimize your lead performance

UTM Attribution & Lead Analysis directly in WordPress

The precise assignment of leads to their marketing channels is crucial for the success of websites and campaigns. WP Lead Tracker automates this process, capturing UTM data, referrers, and tracking information directly in the WordPress backend, thus avoiding manual, error-prone work.

Supported forms:

Gravity Forms
Formidable Forms
Contact Form 7
Elementor Forms
WPForms
Fluent Forms

This creates a transparent and reliable data foundation to accurately assess marketing measures.

Automated capture and precise analysis in the WordPress backend

Lead tracking and data-driven decisions

With our WordPress plugin, companies can efficiently collect and analyze their marketing data to make informed decisions and track lead performance in real time.

Automatic attribution for all leads

WP Lead Tracker captures UTM parameters, referrer, and other campaign data directly in WordPress without additional setup. Each request is stored along with source, medium, campaign, and timestamp. This creates a reliable basis for evaluating marketing channels.

Lead analysis & overview in the backend

All leads are presented in a structured and clear table. Additionally, the premium version offers graphical evaluations such as source distribution and temporal developments. This combination supports data-driven decisions and makes trends immediately visible.

Lead management & data protection features

Leads can be assigned an internal processing status and assigned to individual team members. For privacy-friendly workflows, two view modes are available: a full view for authorized persons and an anonymized marketing view for analytical purposes.

Capture and analyze leads with UTM data directly in WordPress

Automated attribution for better marketing decisions

Tabelle mit Marketingdaten, zeigt Status, Quelle, Medium und Kampagne für verschiedene Einträge.

Lead tracking directly in the WordPress backend

WP Lead Tracker shows all incoming leads with UTM sources, form contents, and relevant metadata in a central overview – optionally fully with personal data or anonymized and privacy-friendly.

Kalenderauswahl und Tabelle mit Google Organic-Daten in einer Marketingliste.

Filterable analysis views for clear attribution

Leads can be filtered by time period, source, medium, or campaign. This creates transparent insights into the performance of individual marketing channels.

Liniengrafik zeigt Leads pro Tag, Balkendiagramm zeigt Leads nach Quelle mit dominierendem blauen Balken.

Premium statistics with graphical evaluations

The statistics module visualizes temporal developments, source distributions, and campaign performance – ideal for data-driven decisions.

Formular mit Kontaktdaten und Nachricht, Dropdown zur Zuweisung, Google Organic als Quelle.

Manage and assign leads

Processing status, internal notes, and assignments to team members enable a structured process within the WordPress system.

Einstellungen für Lizenz, Cookies und Benachrichtigungen in einem Software-Dashboard.

Advanced plugin settings

The settings area allows for the activation of the license, the configuration of cookie attribution (e.g. Last Cookie Wins), as well as the management of notifications, including new leads, status changes, or monthly reports.

Flexible models for every requirement

Start for free or unlock all features with Premium

WP Lead Tracker offers two versions that adapt to different user needs. The free version allows basic lead attribution, while the premium version provides extended access to all marketing analysis and teamwork features.

Start with the free version to test the basic functions, or opt for the premium version to gain full access to all powerful features.

Free – Limited features

0.00 €

Free

Free use of the plugin with basic UTM tracking and lead tracking.

The free version of WP Lead Tracker offers basic lead capture, automatic UTM tracking and a basic view in the dashboard. Advanced features such as detailed statistics, team assignments, the anonymized marketing view, as well as notifications and reporting settings are not available in the free version. Customizations and advanced configuration settings are only included in the premium version.

Premium Version

9 €

in the month

Full access to all features including analytics, lead management, and marketing view.

The premium version of WP Lead Tracker offers detailed statistics and evaluations, team assignments as well as lead management features. Additionally, users gain access to an anonymized marketing view (GDPR compliant) and benefit from notifications as well as enhanced reporting. All customization and configuration settings are available in the premium version.

Automated lead capture and precise marketing attribution for efficient decision-making

ADVANTAGES OF THE WP LEAD TRACKER

Lead attribution is crucial for marketing analysis and performance evaluations, however, the manual processing of leads is often time-consuming and error-prone. WP Lead Tracker automates the entire process – quickly, efficiently, and in compliance with data protection regulations.

Optimized lead capture

The manual capture of leads from various sources is complex and can lead to errors. WP Lead Tracker automatically captures all relevant UTM data and stores it reliably, without additional configuration. Ideal for companies that want to integrate data automatically and efficiently into WordPress.

Data-driven marketing decisions

With the automated attributions from WP Lead Tracker, marketing teams have immediate access to the most important channels, campaigns, and sources. This supports the quick analysis of marketing activities and enables informed decisions to maximize ROI.

Data protection compliance through anonymization

WP Lead Tracker offers two view modes: Full View and Marketing View. The Marketing View anonymizes all personal data and ensures that teams can only access the relevant marketing information. This allows the plugin to meet the highest data protection requirements.

Flexible use for any team

Whether small businesses or large agencies – WP Lead Tracker adapts to different requirements. The plugin is fully utilized in WordPress and includes all reporting, analysis, and team functions directly in the backend, allowing existing workflows to be supported without additional systems.

Free or Premium WP Plugin

Test the WP Lead Tracker as a WordPress plugin and benefit from automated lead capture and attribution – now for free.

Contact person:
Ralph Grundmann
0228 243 313 53

Start for free now

Everything important about WP Lead Tracker – at a glance

Frequently Asked Questions (FAQ)

Here you will find answers to frequently asked questions about WP Lead Tracker. Learn how automatic lead capture and attribution works, what features the premium version offers, and how the plugin can be integrated into your workflow. If you have further questions, we are happy to assist.

Which forms are supported by WP Lead Tracker?

WP Lead Tracker automatically supports the most common WordPress form plugins such as Contact Form 7, Elementor Pro Forms, and WPForms. Additional plugins can be integrated upon request.

How does lead capture work?

As soon as a form is submitted, WP Lead Tracker automatically captures all relevant tracking data such as UTM parameters (e.g. utm_source, utm_medium, utm_campaign), referrer information, as well as other metadata and stores them together with the form contents in the WordPress backend.

Does the plugin also offer GDPR-compliant use?

Yes, WP Lead Tracker offers two view modes: Full View (for authorized users) and Marketing View (anonymized). This allows personal data to remain protected and the plugin meets data protection requirements.

What happens in the free version?

The free version of WP Lead Tracker allows for the capture and display of leads as well as basic UTM attribution. The premium version is required for advanced features such as detailed statistics, lead management, and notifications.

Can I export the collected leads?

Yes, in the premium version, leads can be filtered by various criteria and exported as a CSV file.

Can WP Lead Tracker be used in multiple WordPress instances?

The premium version can be used on multiple WordPress websites; however, each individual license key is only valid for one domain. Additional licenses are required for multiple domains.

How does the premium version work?

The premium version unlocks advanced features such as detailed statistics, custom notifications, lead assignment, the marketing view, as well as additional settings and reporting options. It costs €9 per month.

How can I reach support?

Our support team is available to you via email. For technical questions or customization requests, you can contact us directly for quick assistance.