Efficient Tracking with the Google Tag Manager Tracking Switch

  • Correct assignment of each conversion
  • Flexible rules in Google Tag Manager
  • GDPR-compliant functionality
Free consultation
4.9
Based on 33 reviews
 Optimize your marketing strategy with a flexible solution that accurately attributes your conversions. 

Maximize your conversion analysis with the Google Tag Manager tracking switch

rheinwunder_A7A4724

With the GTM tracking switch, you can decide whether last-click attribution or first-touch attribution should be the basis for conversion attribution. This flexibility allows you to adjust attribution based on the channel. For example: If the first touchpoint is a direct entry, no last-click attribution is applied, as the first touchpoint is considered the decisive channel.

  • Last-Click Attribution: The last touchpoint before the conversion receives full attribution.
  • First-Touch Attribution: The first touchpoint that the user has is counted as the decisive channel for the conversion.

This flexibility allows you to shape your attribution in a way that best fits your marketing strategy.

Free consultation

Unique conversion attribution

With the GTM tracking switch, you get a clear assignment of each conversion to your marketing channel. Prevent duplicate counts and ensure that each sale is attributed to the correct partner or channel – for precise performance analysis and fair commission settlement.

Trusted Attribution Model

Decide whether last-click attribution or first-touch attribution should be the basis for assigning the conversion. In first-touch attribution, the first touchpoint is counted as crucial for the conversion, with no subsequent touchpoints influencing the attribution.

Simple & quick integration

Thanks to the Google Tag Manager integration, the tracking switch can be quickly integrated into your existing infrastructure. The touchpoint information can be passed into a separate GA4 event, giving you a complete overview of the channels that assisted in the conversion.

Data-driven decisions

The tracking switch provides you with reliable, data-driven insights about which marketing channels yield the best results. Optimize your advertising efforts and allocate your budget precisely where it brings the greatest success – based on solid data and a clear attribution logic.

GDPR-compliant solution

The GTM tracking switch is fully GDPR-compliant and does not collect or share any personal data. It only processes anonymized data and does not store any sensitive information. This allows you to efficiently optimize your marketing campaigns without violating data protection requirements.

Maximum marketing efficiency

Gain precise insights into your actual revenue sources! The GTM tracking switch helps you keep track of all relevant touchpoints and channels that led to the conversion, and enables a targeted optimization of your marketing strategy.