SEA Seminars by Rheinwunder

  • Versatile seminars on the topic of SEA
  • For beginners and advanced learners
  • Individual SEA seminars tailored to your team
Schedule a free consultation
4.9
Based on 33 reviews
 All important information about search engine advertising (SEA) 

SEA seminars at Rheinwunder

In our individually tailored SEA seminars, we teach you everything you need to know for successful search engine advertising. From the basics to optimizing your campaigns for maximum revenue. Our experts will show you practically how to effectively use Google Ads, Google Shopping, Bing Ads, and Facebook marketing to sustainably increase your revenues.

SEA seminars for beginners and advanced users

Our SEA seminars are designed for both beginners who want to learn the basics of search engine advertising, as well as for experienced users who want to further expand their knowledge. We offer flexible training formats that adapt to your current knowledge and your individual goals. Whether in group workshops or in personal one-to-one coaching – we tailor the seminar to your needs!

Individual SEA strategies for your success

Every company has different requirements for its advertising campaigns. In our seminar, we will jointly analyze your target audience, competition and current website to develop tailored SEA strategies. We will show you how to manage and optimize your ads to achieve the greatest possible success, and how to realize your objectives with targeted campaigns.

Successful SEA campaigns and measurable results

Whether in the creation of a new SEA account or in the optimization of existing campaigns – our SEA training sessions show you how to increase revenue through targeted management and optimization of your ads. Additionally, you will learn how to measure the success of your SEA measures with the right Key Performance Indicators (KPIs) to continuously improve your campaigns.

 With SEA to Success – Tailored Strategies for More Revenue 

Content of our SEA Training

SEA requires a clear strategy and a well-functioning website to achieve the desired success. When these prerequisites are met, SEA can be an essential part of your e-commerce strategy to significantly increase revenue through targeted management and optimization. In our SEA seminar, you will learn everything – from an effective start with a small budget to building a profitable SEA account for high-revenue online shops. Our seminar leaders provide you with practical expertise and optimize customer accounts daily based on the latest developments and trends.

Setting Up an SEA Account

A successful SEA account requires a solid foundation. We will show you how to strategically set up your account from the beginning to achieve long-term success.

Creation of campaigns

Learn how to implement clear goal definitions in your campaigns and develop targeted measures to effectively reach your target audience.

Remarketing campaigns

Re-engaging former website visitors is an effective strategy to win back lost leads. We will show you how to successfully conduct remarketing.

Keyword reporting and optimizations

Long-term SEA success requires continuous optimization and a precise keyword-analysis. Learn how to continuously adjust your campaigns and align them with the actual keywords used by your target audience to achieve sustainable performance and maximum results.

Utilizing data analyses for campaigns

Successful SEA strategies are based on solid data analysis. Learn how to evaluate the relevant figures and draw profitable conclusions from them.

Do you have questions about our SEA seminars?

Our seminar leaders are happy to answer all your questions about the content of our SEA training and our other offerings.

Ein Mann mit Brille sitzt lächelnd an einem Tisch vor einem Logo mit der Aufschrift rheinwunder DIGITAL STRATEGY.
Contact person:
Gaspard von Harnier
0228 243 313 53
Get in touch now!
 Modules 

Overview of seminar topics and modules

Basic SEA

Beginner seminar on search engine marketing

approx. 4 hours
Bonn
simple

The SEA basic module includes all the necessary fundamentals and enables seminar participants to understand SEA and better assess their own needs.

Contents of the seminar:

approx. 4 hours
  • Creating an account with email address and settings

  • AdWords Express for Beginners

  • Account setup: goal definition and landing page

  • Structure campaigns, ad groups, and ads

  • Creating a search network and display campaign

  • Integration of the SEA account with Google Analytics

Expert SEA

Search Engine Marketing for Experts

approx. 8 hours
Bonn
heavy

SEA for Advanced Users is aimed at participants of the basic module or anyone with prior knowledge in search engine marketing. This module is divided into several blocks, which can be individually tailored to your needs.

Contents of the seminar:

approx. 8 hours
  • Setting up Google Shopping to increase the conversion rate

  • Structure of DSA (Dynamic Search Ads) to increase the conversion rate

  • Building search network campaigns to increase the conversion rate

  • Integration and setup of remarketing campaigns to increase the conversion rate

  • Keyword analysis to increase the conversion rate

  • Setup of DSA (Dynamic Search Ads) to increase the conversion rate

  • Building search network campaigns to increase the conversion rate

  • Integration and setup of remarketing campaigns to increase the conversion rate

  • Keyword analysis to increase the conversion rate

Advanced SEA

Search Engine Marketing for Advanced Users

approx. 8 hours
Bonn
medium

SEA for Advanced Users is aimed at participants of the basic module or anyone with prior knowledge in search engine marketing. This module is divided into several blocks, which can be individually tailored to your needs.

Contents of the seminar:

approx. 8 hours
  • Creating an account with email address and settings

  • AdWords Express for Beginners

  • Account setup: goal definition and landing page

  • Setting up campaigns, ad groups, and ads

  • Creating a search network and display campaign

  • Integration of the SEA account with Google Analytics

  • Joint review of the account

  • Check for utilization of all available settings

  • Optimize campaigns: bidding strategy, ad schedule, keyword report

  • Optimize ads: Ad rotation, text optimization

  • Optimize keywords: Keyword reporting and planning

 Organizational details about our SEA seminars 

All important information about Rheinwunder SEA training

Who is the SEA seminar aimed at?

Our seminars are ideal for anyone who wants to build, expand or deepen their knowledge in the area of SEA. Regardless of whether you want to better manage and understand a SEA agency in the future or become operational yourself to implement the knowledge gained in your daily business – our workshops provide the suitable framework.

The workshops are modularly designed and can be flexibly assembled according to your wishes. Instead of boring presentations, we focus on practical learning, where you have the opportunity to apply what you have learned directly in your own project. After the seminar, our seminar leaders are of course available for individual questions and further consulting.

What basic requirements are necessary for the training?

For our basic module, no special prior knowledge is required – a basic interest in how search engines work and the ability to use a browser safely is completely sufficient.

For the advanced modules, you should already have some prior knowledge in the area of SEA. In an initial consultation, we will discuss together which seminar level best fits your current knowledge and goals to ensure that you gain the maximum benefit from the workshop.

Where do the seminars take place?

You have full flexibility in choosing the training location. At Rheinwunder, we offer you a modern and comfortable training environment, perfectly suited for workshops with up to six participants.

If you prefer to conduct the training in your own premises, we are happy to come directly to you on-site.

In addition, we also offer digital training via web conference. We use various conference tools that we select according to your preferences. Before each online training, we conduct a technical check to ensure that everything works perfectly and that the workshop can start on time.

How many participants can attend a SEA seminar?

Our seminars and workshops are designed to be interactive and practice-oriented, with plenty of room for questions, discussions, and the exchange of experiences. To encourage this active participation, we have limited the number of participants to a maximum of twelve people. This allows all participants to be intensively involved, and there is enough time to address individual concerns.

For a lively and productive learning environment, we recommend a minimum of four participants. This allows for different perspectives to be brought into the discussion and promotes the exchange of experiences, which further enhances the learning effect for all involved.